The Goodeill Mindset: Expansion, Expertise, and Exceptional Ambition

While many skills of great leadership can be taught, ambition remains something that must come from within. A powerful leader is one with a strong vision, deep industry expertise, and an unwavering commitment to achieving excellence. This is an ethos championed by Chase Goodeill, CEO of Pest Control Consultants and visionary leader in the field of pest control services. We took a closer look at Chase and his journey to success below, following his recent recognition in the CEO of the Year Awards 2025.

Driven by three generations of pest control expertise, Pest Control Consultants is not only Illinois’s largest private pest control firms but also one of the fastest-growing pest control companies in North America. Since 2003, the company has been on a mission to safeguard the homes and businesses of its clientele, serving more than 20,000 clients across Illinois, Iowa, Wisconsin, and Western Michigan.

Boasting same-day services and personalised plans, Pest Control Consultants offers a comprehensive suite of services expertly designed to solve even the most unique pest problem. The company caters to residential, commercial, and industrial clients alike, providing them with unparalleled protection against an array of invaders including cockroaches, hornets, bedbugs, fleas and mites, termites, mice, and rats.

Of course, the most effective method of combatting invasion is preventing the problem from ever taking root. In addition to the control and disinfection of immediate pest problems, the Pest Control Consultants team also provides clients with a selection of pest prevention plans that are expertly tailored to fit various needs and budgets. These plans entail regular treatments – occurring monthly, bi-monthly, or quarterly – and even include free re-services if a problem arises in between visits.

The company is headed by Owner and CEO Chase Goodeill, a passionate entrepreneur with a clear vision for growth. Chase has been deeply embedded within the pest control industry for as long as he can remember; his grandfather had owned his own pest control company, for which his father had also worked throughout Chase’s childhood. In 1996, the decision was made to sell his grandfather’s business and, after continuing to work under the business for a few years, his father branched out to establish Pest Control Consultants in 2003.

Chase cultivated a drive for success from a young age and began to go door to door to find work mowing lawns at 13. Soon after, his father set him to work spraying the outside of houses for the family business. While this new position was not nearly as lucrative as his earlier venture, it did place Chase into the pest control sector and opened his eyes up to the true potential of the profession.

After witnessing two Goodeill generations leading the charge in pest control, Chase felt even hungrier for success. He attained an associate’s degree in business administration and management from Sauk Valley Community College and leveraged the invaluable experience he had gained from his father to enter the industry with force. He hit the ground running, steadily building the company’s accounts through a combination of cold-calling, door-knocking, and relentless determination.

This persistence paid off; Chase was made a partner of Pest Control Consultants at the age of 23, after making hundreds of thousands of dollars per year for the company. Chase learned to balance quality and quantity over time, understanding that sales must come before scale but that they do also successfully go hand-in-hand. He continued to knock on doors, expanding into new markets once he had exhausted his current landscape, and eventually took over the company as 100% Owner and CEO in 2021.

As CEO of Pest Control Consultants, Chase is now responsible for guiding the company’s success, serving as a direct link between overall vision and strategic direction. He manages short- and long-term growth strategies whilst leading a superlative sales force, in addition to implementing first-in-class marketing strategies to sell pest control services to clients across the region. He has built a team of trusted partners who share his bold vision and leverages this ambition to drive Pest Control Consultants to success.

The results of Chase’s sales-over-scale mindset speaks for themselves: from July 2023, Chase has personally sold more than 9,000 pest accounts that have generated over $4.1 million in annual recurring revenue; in 2020, he sold 621 accounts that generated more than $546,237, followed by 590 accounts generating $388,000 in revenue throughout 2021. Under Chase’s expert guidance, Pest Control Consultants achieved impressive new sales in 2024, reaching $3.5 million in recurring revenue across 5,890 accounts – representing a 67% growth from the previous year.

Such growth has enabled Pest Control Consultants to emerge as one of the country’s fastest-growing pest control companies. Since its inception, the company has extended its roots across the region, with offices now located in Dixon, Sycamore, St. Charles, North Barrington, Clinton, Delavan, La Valle, and Grand Rapids. The team proudly participates in local initiatives and endeavours, earning recognition from its community with the 2019 Dixon Main Street and Chamber of Commerce Business of the Year Award and the 2023 Sycamore Chamber of Commerce Spirit of Small Business Award.

This rapid expansion has been facilitated by Goodeill Holdings, of which Chase is President. The company aims to find successful pest control companies that can be purchased and operated under Pest Control Consultants and, since 2019, it has acquired ten successful pest control companies across Illinois, Iowa, Wisconsin, Michigan, and Tennessee. Goodeill Holdings boosted sales revenue by $6 million in 2025 alone, almost double its $3.5 million revenue in 2024.

For three generations, the Goodeill family have been instrumental in reshaping the pest control sector, identifying the true potential of this landscape and setting new benchmarks for excellence amongst peers. Chase has successfully upheld this legacy since he first entered the industry, demonstrating the true power of persistence and resilience over the course of his professional career. For his passion, expertise, and unwavering dedication, Chase Goodeill has been rightfully recognised as the USA’s Pest Control CEO of the Year 2025.

Contact Details

Contact: Chase Goodeill

Company: PCC Enterprises – Pest Control Consultants

Web Address: www.pestsprotection.com