Happy Worker

Why Good Work Is Essential for Good Mental Health

By Gabrielle Pendlebury, Clinical Director, Psychiatric Services, Onebright

Work and mental health are deeply intertwined. A poor experience at work can both exacerbate a pre-existing issue with someone’s mental health and contribute to the emergence of a mental health condition.

Similarly, research shows that “good” work also has a significant positive impact on mental health, as The Royal College of Psychiatrists recently set out in a position statement. These findings are crucially important for employers as well as mental health professionals.


What is “good” work?

Evidence shows a strong correlation between “good work” and good mental health. Not every job will help someone’s mental health, but good ones will. What do we mean by “good work”? It’s not just a high salary but instead, it depends on various different characteristics.

These characteristics include:

  • Job security
  • Fair pay reflective of the role
  • A good work/life balance
  • An appropriate balance of power between workers and employer
  • A safe and healthy environment
  • Promotion of productivity
  • Prevention of isolation
  • Appropriate autonomy and control
  • Opportunity for progression


Unfortunately, not all jobs look like this, and research from Public Health England shows people with mental health conditions are more likely to work in precarious roles with part-time or temporary hours, high turnover, and low pay.


The importance of keeping people in work

Allowing people to slip out of employment can be the beginning of a spiral into isolation and more serious mental health conditions. Since work is such an important factor in mental health, keeping people linked to work is a major focus for the mental health profession. The public health system puts significant resources into this goal, with NHS England investing £10 million in 2018 to support up to 20,000 people with mental health issues to keep or gain employment.

The new position statement also recommends that psychiatrists should directly advocate with employers on behalf of their patients where appropriate, with the aim of keeping them in work and reducing stigma.


What employers can do

Employers shouldn’t wait for a psychiatrist to contact them advocating for a patient. The position statement recommends employers take a range of actions to support mental wellbeing at work.


1. Help managers to spot people struggling

The first is ensuring that people who supervise or manage people are able to identify potential mental health issues in their staff and talk to them about such difficulties in an appropriate way. These conversations will not always be easy but should not be shied away from. They should focus on what can be done to support the mental wellbeing of the employee – not on diagnosing an “illness”.


2. Develop good policies

Policies can be developed to support employees struggling with mental conditions to remain in work – or return to it. No policy will be perfect, and people struggling with mental health can often react in different ways. But having some guidelines to refer to can still be helpful.


3. Bring in outside help

Consider bringing in occupational mental healthcare services. While managers should be confident enough to talk to their staff about their issues, they are not professionals. This can include everything from obtaining good training for managers from professionals to providing talk therapy directly to employees.

Ultimately, putting in place this support for employees will help the workplace as much as the individual employees. Workers who are struggling with their mental health can cause disruption to others – and if they end up leaving employment, they can take huge troves of experience and knowledge with them.

5 Smart Upgrades To Make Your Office A More Efficient Space

Smart building technology allows businesses to create more operational efficiency and productivity. Smart technology will enable companies to become greener and streamline their monthly overhead costs.

Are you looking to upgrade your office space with smart upgrades? Keep reading to learn about the top and trending smart technologies for offices. You can plan for a more cost-efficient and productive workplace with this information.

Smart HVAC System

HVAC systems are necessary to keep your office at a comfortable temperature for your employees. However, your HVAC system contributes significantly to your monthly overhead costs and energy bills. Investing in a smart HVAC system can reduce your monthly energy bills and cut costs.

If you don’t invest in smart HVAC technology, your business may be wasting energy heating and cooling rooms while they are empty. A smart HVAC system allows you to manage when your HVAC system is on, automatically switching off your HVAC systems for weekends, holidays, and non-working hours.

You can also connect your HVAC system with other IoT devices like building sensors so that your HVAC system switches on when a user enters the space and switches off when the room is unoccupied. You can reallocate expenses towards growing your business by eliminating unnecessary energy costs.

Room Booking Software

The pandemic affected work models significantly. Many businesses are now choosing hybrid work models to provide their employees with more freedom in their daily schedules, saving money on commuting and improving their work-life balance.

With a hybrid work model, you must ensure your employees can access office space when needed. Room booking software allows employees to book meeting rooms and workspace when they visit the office. This could hinder productivity if they cannot find a meeting or working space. Room booking software is a solution that helps you maintain efficiency and productivity while offering employees more freedom and flexibility for their workday.

Keyless Entry

Business keyless entry systems use key cards and fobs with mobile credentials. Opting for a smart keyless entry system can save money on key cards and fob replacement. You can ensure employees can easily download access credentials to their mobile devices rather than waiting for a new key card or fob to be made – which could slow down productivity if they cannot quickly enter your office.

Cloud-based entry systems also allow your system administrators to manage security remotely using a mobile application, allowing them to permit entry to employees and visitors without visiting the office entrance. So, if your employee forgets their access credentials, this will not inhibit the productivity of other team members. They can enter quickly by contacting a system administrator to request access.

Collaboration Tools

Video conferencing software and virtual whiteboard applications support remote collaboration. If you’re implementing remote or hybrid working at your company, you must ensure your employees can collaborate on projects from anywhere. In-office and remote employees can collaborate with collaboration tools, accessing real-time data and online meeting spaces for productivity.

Smart Accessories

Smart accessories can upgrade your office space and improve productivity. Some smart accessories include portable laptop monitors, touchscreens, and Bluetooth technology. By offering more versatile technology, your employees will quickly adapt their work technology to suit their preferences and needs. For instance, if an employee wished to present their screen to the office for a briefing, they might benefit from being able to cast their screen to an office projector or wall-mounted screen to improve visibility. Going wireless creates more efficiency and allows for smoother presentations.

You might also consider adapting your workspace with standing desks or collaborative workspaces, ensuring your office layout supports productivity, communication, and comfort.


Smart technology is the future of office innovation. If you want to upgrade your office space, improve the employee experience, and streamline costs, you should consider investing in these innovative technology solutions. Smarter office space is conducive to more productivity and efficiency – particularly with a hybrid working company.

Businessman and businesswoman shaking hands above desk

What Can You Implement Into Your Business to Make It More Attractive to Buyers?

As a business owner, you have undoubtedly put blood, sweat, and tears into building your company – so when it comes to the day when you wish to sell it, you won’t want to settle for less than it deserves.

However, your company requires attractive factors to be certain that the price offered by an investor matches the quality of the business.

But what exactly will make your business stand out from the rest? Here, we delve into some touches to consider making your company more appealing to buyers.


Broaden your customer base

While you may be comfortable with the clients you have – perhaps they’re contributing to a large proportion of your sales – it’s sensible to broaden your customer base. Relying too much on your clients can put you in danger. For example, if they’re accounting for a large proportion of your revenue, your business could suffer a huge loss.

With a diverse range of customers, investors looking for a business for sale are much more likely to be attracted to yours than one without. If a client decides to call it quits, you won’t lose significant value due to them being one of many. Broadening your client base can be done with several tactics, from social media advertisements, increasing your network, and even requesting feedback from current customers to find out how you can improve your service.


Consider an exit plan

Having a plan for when you decide to leave your company behind may not be the first thought that crosses your mind, but it can make your business more appealing to buyers. Many leaders will sell businesses, but not all will have an exit strategy to ensure that the transition to a new owner is as smooth as possible – thus, you will stand out from others.

Whether you opt for merger and acquisition to have your business merged with or acquired by another company or selling your control if a partner is buying the business, there are several routes to follow that ultimately depend on your needs as a business owner. Whatever they may be, an exit allows you to implement any necessary steps to minimise any difficulties for the new ownership, such as training.


Don’t neglect your team

A well-trained and valuable team is one of the many attractive factors your business can boast to buyers. Neglecting the staff limits their potential, meaning you miss a trick when it comes to appealing to investors.

Looking after your team can be anything from regular catch-ups to training. Catching up can identify any areas your staff are struggling with, allowing you to take action for them to learn new knowledge of your business’ industry and even upskill. With an insight into any recent advancements, changes in your business can be implemented to improve the way of working, which can ensure that the team is committed to staying in business once you leave. After all, if a buyer has their eye on your staff, you want to do all you can to ensure that they will stay once a new manager takes over.


Keep track of your financial records

Not only is it a sensible idea to keep track of your financial records for the sake of your company, but it will also be something that prospective buyers will consider when buying a business. While you may be concerned about losses, it’s always better to be transparent and show your financial history.

Typically, buyers will be interested in seeing between two to three years of your business’ profit and loss statements. If you’re not fully confident in gathering the reports yourself, you can always opt for a professional who will perform an audit of your financial statements to give buyers clarity of your documents as well as proving a balance sheet.

There are several ways you can make your business more attractive to buyers in preparation for selling. Considering these will not only help you find an offer that matches your business’s worth, but it will also make the process a lot less stressful as you await a buyer.

Marketing Resume – Best Practices For Your Company

Marketing is a large and exciting field that has been evolving and growing a lot these days. Whether you are in digital marketing, brand marketing, copywriting, or any other marketing career, you are constantly engaged with many new and emerging trends in marketing. Marketing skills are the skills that will enable any marketing professional to excel in his or her field.

As we all know, a resume is the most important thing in every field. But when it comes to marketing, your resume is not just the first point of contact with your employer; it is typically your first work sample that has been presented to your employer. Because when you are applying for any job opportunity, you are marketing yourself. So, if you want to land a marketing job, make sure your resume immediately stands out to the hiring manager. Moving ahead, in this article, we will be explaining to you how you can write an impressive marketing resume with some marketing skills that should be part of your resume too.

How to Write a Marketing Resume

So, if you are a marketing professional and are looking for some up-gradations in your role, you can apply for new jobs. And for applying for new jobs, you need to update your resume, so below are some tips that have been shared by the hiring managers only to create an impressive marketing resume:

To make things easy to understand for the hiring manager and let him view only your highlights, make sure to use some resume templates. Proper use of colour and font makes it stand out of the box.

You should know your target audience because you know who is going to read your resume and what is important to them. So, that makes it quite easier for you to enhance and shape your resume accordingly.

Mention some of the unique characteristics, skills, and experience in the resume that can make you different from the rest of the marketing professionals.

Most importantly, your resume should have a skill sets section, where you can highlight the marketing skills you possess. So, before applying for the job, do check out the marketing skills they need.

Many companies these days have been using automated keyword filtering to go through resumes quickly. So while applying for any job, go through the job description properly and look for some relevant keywords, then use the same in your resume.

Do not complicate the statements or experiences shared in your resume, because a confused mind will always say “No.” Unless you are applying for a senior position, make sure your resume stands out within just 1 or 2 pages.

Your resume is never going to tell the whole story about you, so make sure you write a cover letter for your resume.

Make sure you add statistics and figures in your resume because many hiring managers are looking for hard evidence of your strong performance in previous organizations. So, look back at the work you have done in the past and use that to quantify your success in your resume.

When it comes to your education section, just keep it simple, because 95% of the hiring managers do not care about your academics. They just want to know about your experience in real-life working scenarios.

List of marketing skills

By reading the above, you would be thinking about what marketing skills should be mentioned in your resume. So below are some hard and soft skills that should be incorporated into your resume to make you succeed:

Soft skills

  • Communication
  • Creative thinking
  • Problem-solving skills
  • Time management
  • Interpersonal skills
  • Creativity
  • Public speaking
  • Storytelling
  • Critical thinking
  • Email marketing skills

Hard skills

  • Mobile advertising
  • Data Analytics
  • Designing and Layout
  • Advertising on social media
  • Data Science
  • Coding skills
  • Content management systems
  • Search engine optimization
  • Audio and video content


You already have that inbuilt talent inside you for good communication and a solid understanding of what people need to hear or read or what they will just buy. So the best part is that you just need to apply this same knowledge when creating your resume so that you can easily stand out from the other marketing professionals. Along with the above-mentioned tips, you will be able to write an enhanced marketing resume to get confirmed high-paying jobs.

Choosing a Spokesperson for Your Brand

A brand spokesperson is a public image and voice for your business. You might use your spokesperson in marketing videos or ads, or they could appear in more traditional advertising, such as TV and print ads.

Other roles similar but slightly different from a brand spokesperson are brand ambassadors and influencers. The commonality between the three is that they’re the public face of your brand at your request.

Your brand’s spokesperson serves as part of your marketing and public relations campaigns. A spokesperson is someone you get to be themselves but also represent your brand at the same time.

Your spokesperson maybe someone from within your organization. If you’re going to cast someone for a marketing video and they’re an actor or model, then that’s not in the technical sense a spokesperson, although video presenters are often categorized in the same way because they embody the message of your brand and connect with your audience.

How To Use a Spokesperson Video

If you’re not already using spokesperson videos, they have advantages that you could be missing out on.

These videos can be engaging for audiences, they can boost your sales pipeline, and they can help your audience understand things and make decisions faster.

As far as social media marketing, the vast majority of marketers agree using videos in their ads leads to more clicks and better results for their organic posts. If you’re going to create a spokesperson video for social media, you should create it in a vertical format. You also want to add captions to these videos because many people are going to watch without the sound on.

You can use spokesperson videos to replace long blocks of text too. For example, you can use a spokesperson video to give instructions or to deliver answers to frequently asked questions. It makes for a more dynamic and compelling format.

Using a video with a spokesperson can create a sense of trust between your audience and your brand. The viewer puts a real face to the company, so they feel like they have a relationship with you. Some companies will use various spokespeople so that they can create a distinction between the brand and this one person, but there’s a familiarity that people may like when you use the same person over and over again.

YouTube is the second largest search engine in the world, behind only Google, with video content being the only way you can appear on the platform. You can use a lot of the same SEO tactics you use on your website to get more views of your videos and expand your reach on YouTube. For example, writing compelling titles and using keywords in your descriptions are a way to optimize your videos.

Videos are a good format for product reviews and demonstrations when you use a spokesperson because, again, you’re improving trust. You aren’t just seeing a process when you’re the viewer. You’re seeing someone perform a demo and explain it.

Benefits of a Spokesperson Video

Some of the benefits of a spokesperson video have already been touched on, but more specifically, advantages can include:

•  A combination of narration and body language is what ultimately builds trust. Your video’s impact is going to be controlled by the visuals and the voice, but also, when you have an actual person as a presenter, you’re amplifying your message even more because of body language. The message can be conveyed in a way that’s familiar to most viewers. Body language helps ensure your message is properly delivered. Research shows honesty in a message is judged better through the face, while deception is judged primarily through tone of voice. Your message becomes more credible since you have control over both. •  You can reduce bounce rates with a spokesperson video on landing pages. Videos on landing pages generally perform well, and they can increase your conversion rates by up to 80%. The success of a video on a landing page primarily depends on the presenter you choose. •  You can leverage the power of influence. Influencer marketing impacts purchase decisions positively because of relatability. A consumer is going to relate more to the emotions of another person than to the brand itself.

How Do You Find the Right Spokesperson?

There are a lot of myths that float around about what a spokesperson should and shouldn’t be.

One myth is that your spokesperson has to be a company executive, like a CEO. Yes, you want someone who can speak with authority, but you don’t need it to be a high-level executive for that to be true.

Another myth is that a spokesperson has to be assertive. A commanding presence can be a good thing, but it can also come off as cold, rude, or dismissive. You want a good balance between a spokesperson who’s modest but assertive.

A third myth is that the spokesperson you choose has to know everything. In reality, the person who knows the most may not have the method of delivery that’s going to reach your audience.

The fourth major myth is that you can only choose a single spokesperson, and there’s no reason this absolutely has to be true.

The things you want to consider as you choose someone include whether the pairing is going to make sense and whether or not the person is enthusiastic about the brand. A person needs to be passionate. Otherwise, they’re going to come off as inauthentic. You also want someone who can remain calm even in challenging situations because they will be one of your front-line communicators.

Finally, if you want a spokesperson who will go beyond being in videos and is going to take part in live events, make sure they’re someone who can answer questions thoroughly and in a way a diverse audience can understand and is quick on their feet.

Doing Business in Italy: What You Need to Know

Expanding or opening your business abroad is not a trivial activity: market, regulatory and social dynamics vary from country to country, and what you take for granted in your home state does not always hold if you change context completely. What characterizes entrepreneurship in Italy at this time in history? What should one expect from the moment one decides to embark on such a path?

Mature and experienced entrepreneurs

There is no shortage of incentives for young entrepreneurs, yet according to an analysis by Unioncamere-Infocamere, businesses led by entrepreneurs under the age of 35 (or with a predominance of under-35s in governance) fell from 697.000 in 2011 to 541.000 at the end of 2020, thus registering a 22.4% decline.

Ten years ago, youth enterprises accounted for 10 % of all companies registered in the Business Register, while today they stand at 8.9 %.

The Italian population is predominantly composed of people between the ages of 45 and 60, a fact that certainly affects the phenomenon. However, it alone is not enough to explain why young entrepreneurs in Italy are in short supply. The cause may lie in a lack of education in Italian universities and a lack of drive and stimulus for an entrepreneurial approach.

Self-confidence first

Italian entrepreneurs are on average more self-confident than neighbouring countries. SumUp research shows that only 9 % of entrepreneurs in Italy doubt themselves, compared with 18 % of entrepreneurs in the United Kingdom and 11 % in France. This may be a consequence of age (which, as we have just seen, is relatively high) combined with years of experience. The same research shows that almost half of the business owners have experience in the industry in which they launched their business (as many as 48.16 %). It is up to the individual entrepreneur to work on self-confidence healthily and positively, boosting self-esteem but not opposing new ideas or constructive observations.

Digitalization on the rise

An ISTAT study shows a good level of digitalization in Italian companies. Not only about multinationals but also about SMEs (small and medium-sized enterprises), which represent the most widespread type of company by far. 60.3 % of Italian SMEs have reached a basic level of digitization, which is higher even than the 56 % average of the 27 European Union countries.

This figure is expected to be maintained in the future, thanks to the many subsidies the state reserves for business digitalization and innovation. With the PNRR, (national recovery and resilience plan submitted by Italy to the European Commission to access Next Generation EU funds) the Italian state has allocated 30.57 billion euros to improve the innovation in the private production system.

A confirmation of the widespread digitization of businesses we have again from the SumUp research, which showed a very limited percentage of entrepreneurs who do not employ any digital tools in their business (2.33 %). Most entrepreneurs have realized that business digitalization allows them to
simplify processes, thus saving time and resources.

So let’s be prepared: the use of digital tools is essential to streamline and speed up activities. Technology is a crucial asset in the success of a business. That is why knowing the level of digitization of the market in which you will be operating is of paramount importance for every entrepreneur.

A recovery in entrepreneurial activity

According to Movimprese, (the quarterly statistical analysis of InfoCamere and Unioncamere), Italy is finally seeing the return of a balance between new business registrations and terminations. Having overcome the stop in 2020 and the rebound in 2021, it is returning to a stable situation that mirrors the average of the last 10 years.

Another interesting fact concerns the geographical distribution of Italian companies.

Indeed, we often hear of Rome as the capital and Milan as the business center; in general, northern regions are known for their important industrial presence. Now, on the other hand, there is a great recovery in the southern Italian regions, which put in the largest increase in the second quarter of 2022. This is certainly given by the important incentives that the state has reserved for those who open new businesses in the South, to revitalize an area that has always been secondary in terms of business development.

In terms of sectors, wholesale and retail trade still accounts for the majority share, followed by construction, agriculture and manufacturing. Compared to the beginning of the year, the second quarter of 2022 sees an increase in new businesses, especially in construction (+1.01 %) and services (0.92 %).

How to do business in Italy

If you intend to open a company in Italy, you have probably already defined your goals, sector, business model, and target audience and found Italy an interesting potential market. Of course, it is also essential to have in mind an initial budget to invest in and the people you would involve in your new business. All these elements put together are essential to guide you in choosing the type of company best suited to your needs.

Companies in Italy are divided into partnerships and corporations.

Corporations are joint stock companies (spa), limited partnerships, limited liability companies (SRL or LLC), and simplified limited liability companies (SRLS). The most common form by far is the limited liability company (LLC). The common feature of this type of corporation is the fact that the partners are liable for corporate obligations only from the company’s assets.

Partnerships are divided into simple, general, and limited partnerships (SAS). In these cases, the partners are liable for corporate obligations not only with the assets resulting from the shares but also with their assets in an unlimited manner. These companies are recommended when one intends to open a small company with limited risks.

To open a corporation, whichever type is chosen, requirements include the designation of the partners and their participation in profits and losses; an Italian tax identification number for each director and partner; the corporate purpose; The registered office; the name of the company; the bylaws; the registration in the commercial register; a bank account.

If you are not an EU citizen, check the requirements for residing and working in Italy In most cases, no citizenship or residency requirements are required. Each administrator/member only needs to provide a valid ID or passport. However, if you plan to relocate to run your business locally, don’t forget to apply for a legal permit to live and work in Italy.

To know more, check out this website.

Blue person is connected with employees by wide network of lines.

Leadership vs Management: What Managers Can Learn to Transform Themselves into Leaders

The terms ‘management’ and ‘leadership’ are often used interchangeably in business, but they are not the same. Both phrases represent different roles charged by different motivations, approaches, and aims.


To be successful in business, you must be able to differentiate between the two terms and decide which is best suited to your qualities. While both roles are important, being a leader is frequently regarded as better than being a manager, so you should allow yourself the opportunity to take those steps up the ladder.


Let’s look at exactly what each role entails and how you can transform yourself from a manager to a leader.


Dictionary definitions



  • the action of leading a group of people or an organisation.




  • the process of dealing with or controlling things or people.


The qualities of a manager

As the manager in a business, you more than likely respond reactively as opposed to proactively; a situation plays out in front of you, and you’re forced to determine the best course of action based on the results you see. This could be in relation to a staff member calling in sick on a busy day, a customer making a complaint, or a marketing strategy that failed to generate a buzz.


Your primary focus on a day-to-day basis is to organise, control, and direct what’s happening in the present, leaving little to no time to concentrate on moulding the future. A leader, on the other hand, has a distinct idea of what the next week, month, or year needs to look like, and what needs to happen to turn the vision into reality.


Instead of employees ‘following’ you, they ‘work’ for you, which can be the difference between a business that thrives short-term and one that excels long-term. If your staff aren’t regularly inspired and motivated by the way you handle business, you’ll struggle to get the most out of them, and your results will suffer.


What motivates a manager

Managers tend to strive for effectiveness over efficiency, meaning you’re focused on achieving a great result no matter what it takes. Contrastingly, leaders work towards that same great result, but they discover how to achieve it in a way that wastes the least amount of time, money, and resources.


You probably use the concept of ‘rewards and punishments’ when it comes to motivating your staff, which is associated with a transactional style of management. This might be effective for a while, but you might soon discover that your employees stop responding. A leader’s method is usually transformational over transactional, so they’re more fixed on encouraging, inspiring, and helping employees to be better.


The qualities of a leader

Business leaders take charge of potential issues before they’ve had the chance to arise. If you already have solutions in place for potential disasters – even if they may never happen – your business will be stronger. Promoting change instead of reacting to change demonstrates who’s completed a meaningful business management degree that has appropriately prepared them to be a business leader of tomorrow.


It’s important you set guidance instead of instructions, as doing so will equip your staff with the necessary knowledge, confidence, and skills to make important decisions without always looking to you to make the final call. You can’t be in more than one place at a time!


The day-to-day responsibilities of a leader include creating a positive environment that motivates, influences, and empowers the people around you. While a manager is focused on controlling and directing, a leader is focused on teaching.


What motivates a leader

Leadership involves the desire to create value, whether that be in situations or in people. Of course, to maintain a successful business you need a structure in place, and there are rules and regulations that staff must follow. The most effective way to ensure that everything is working in unison is to generate an environment where everyone feels valuable, heard, and understood.


Ultimately, a leader is a role model to their workforce. You must be the type of person you want your staff to aspire to be. Be courageous and positive, and always keep the bigger picture in mind. “A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell.


Who’s leading the way right now?

If you’re in need of some inspiration, study some current business leaders and mirror some of their traits and qualities. Reed Hastings (Chief Executive Officer of Netflix), Tim Cook (Chief Executive Officer of Apple), and Jeff Weiner (Founder and Chief Executive Officer of LinkedIn) are all fantastic examples of how to perfectly execute a leadership role. The success of their individual businesses is unquestionable.


Sheryl Sandberg, Chief Operating Officer of Facebook, is another business executive that’s often described as a fantastic transformational leader. Sandberg is known for setting high expectations, encouraging people to reach their goals, and praising her staff for carrying out good work.


Key takeaway points for managers who want to be leaders

There’s nothing wrong with being a standard manager… but think of all the success you could enjoy as a leader! If you’re ready to take that all-important step up, you must adopt a different outlook on business. Make decisions based on the future and the people, not the present and the numbers.


A business that’s over-managed and under-led is a recipe for disaster, so you must find an appropriate balance between the two styles. Not only will it be beneficial for you but also for your colleagues, staff, and the wider business.

Business Expansion

Damon Becnel Offers 5 Tips CEOs Should Know Before Scaling Their Business

As a CEO, you constantly look for ways to grow your business. But before you can scale up, there are a few things you need to know. This article will discuss five tips every CEO should remember before scaling their business. By following these tips, you can ensure that your business is ready for growth.


What Does Scaling Your Business Mean?

Before we get into the tips, let’s define what it means to scale your business. CEO Damon Becnel says scaling a business simply means growing the company in size. This can be done by increasing the number of employees, expanding into new markets, or increasing production. Whatever method you choose, the goal is to increase revenue without sacrificing quality or customer service.


Benefits of Scaling Your Business

Many benefits come with scaling your business. By growing the company, you will be able to increase profits and reach new customers. Additionally, you will have more resources at your disposal to invest in new product development or marketing campaigns. Scaling can also help you build a stronger brand identity and establish a foothold in your industry.


Drawbacks of Scaling Your Business

Of course, there are also some drawbacks to scaling your business. The most notable is the increased risk that comes with growth. When you expand into new markets or increase production, there is always the potential for something to go wrong. Additionally, growing too quickly can strain your resources and lead to problems with cash flow. Finally, you may need to sacrifice quality or customer service as you scale up.


Tips to Know Before Scaling


Tip #1

The first tip is ensuring your business is ready for growth. This means having the right team in place and ensuring everyone is on the same page. You also need to have systems and processes in place to handle more customers or clients. Without these things in place, scaling up will be difficult and could lead to problems.


Tip #2

The second tip is to know your numbers. This means understanding your financials and having a good handle on your costs. If you don’t know how much it costs to run your business, you won’t be able to price your products or services correctly. This can lead to financial problems down the road.


Tip #3

The third tip is to have a plan. This means knowing what you want to achieve and how you will get there. Without a dream, measuring your progress and making adjustments as needed will be difficult.


Tip #4

The fourth tip is to be flexible. This means being willing to change your plans as needed. Things will inevitably come up that you didn’t anticipate, so you need to be able to adjust on the fly like entrepreneur Damon Becnel.


Tip #5

The fifth and final tip is to focus on your customers. They are the ones who will be buying your products or services. Make sure you know what they want and need, and make sure you are giving them the best possible experience.


Scaling Your Business As a Startup

Now that we’ve gone over some general tips, let’s look at how scaling your business might look different if you are a startup. Startups typically have a lot of growth potential but also come with challenges.


Finding the Right Team

The first challenge is finding the right team. Startups need to be able to move quickly, so it’s essential to have a team that can execute your vision. Additionally, you must ensure everyone is aligned with your company’s culture and values. If not, everyday challenges could arise with everyone on different pages. It’s best to understand not only those of the company but the values and cultures of the individuals on the team.



The second challenge is funding. Startups often need more money than established businesses to fund their growth. This can be challenging if you don’t have deep pockets or access to venture capital.


Customer Acquisition

The third challenge is customer acquisition. Startups need to attract new customers quickly, which can be difficult if you don’t have a lot of brand recognition.


Managing Growth

The fourth challenge is managing growth. Startups often grow quickly, which can be difficult to manage. You need to have systems and processes ready to go to handle the increased demand. These processes include things like customer service, fulfillment, and accounting.


Scaling Operations

The fifth challenge is scaling your operations. Startups typically don’t have the same resources as larger businesses, so it can be challenging to scale your operations smoothly. These resources include manufacturing capacity, warehouse space, and distribution channels.


Final Thoughts

Scaling your business is a challenge, no matter your business type. There are many moving parts, and things can quickly get out of hand if you’re unprepared. These tips should help you get started on the right foot.


What to Include in Your Professional Training Platform

As businesses increasingly look for ways to invest in their employees and stay competitive, professional training companies have become an essential partner.

That means professional training platforms have become an essential tool.

Working with a team from different locations and offices can be difficult. Furthermore, not every person has the time to go through training programs independently. Thus, finding the right professional training platform for your business is essential.

Ease of Use

A professional training platform should be intuitive and easy to use. The user interface should be designed so that users can quickly find the resources they need. The platform should also provide various interactive features, such as forums and chat rooms, to help users engage with the material. In addition, the platform should offer a robust search function so that users can easily find the information they need.


Any professional training platform needs to be compatible with the company’s existing systems and software. By doing this, businesses can avoid any disruptions or slowdowns in productivity that could occur while employees learn to use new tools. Furthermore, it allows businesses to take advantage of their existing investment in technology and ensures that any new platform will work well with the company’s existing processes and protocols.


A professional training platform needs to be able to scale up or down as required to meet the demands of the business. If a company is proliferating, the platform must be able to accommodate increased traffic and user numbers. Similarly, if a company is downsizing, the platform should be able to adjust accordingly. A training platform can ensure that businesses always have access to the needed resources by scaling up or down as needed.


Any good professional training platform should come with comprehensive support from the vendor. The vendor should be able to provide support in multiple ways, such as through live chat, phone, and email. They should also have a diverse knowledge base that learners can use to find answers to their questions. Furthermore, the vendor should offer regular updates to the platform to ensure it remains up-to-date with the latest industry trends.

Video Player

A training platform should include a video player that allows learners to watch videos in a way that’s easy for them to use. With so many different devices and screen sizes, it’s essential to have a video player that can adjust to fit any learner’s needs. A responsive video player will ensure that your content is accessible to everyone, regardless of their device or screen size. In addition, a video player with built-in controls will allow learners to pause, rewind, or fast-forward as needed. This will enable them to review specific video sections and ensure they understand the material.


Certification means that the platform has been verified as being effective and reliable. This can be important for businesses that want to ensure that their learners receive the best possible training. Certification can also give individuals confidence when using a platform, knowing it has been tested and approved. There are several ways to obtain certification for a training platform. You can contact the company directly and ask about their process or look for independent reviews or testimonials from users who have gone through the process themselves. You can also check with professional organizations that offer certification for similar platforms.

Customizable Branding

A training platform can significantly improve your brand\’s visibility and attract new customers. By offering customizable branding, you can ensure that your platform reflects your company\’s values and mission. You can also use branding to differentiate your venue from other training providers. This also allows you to create a consistent brand experience for your users across your training programs. This will help increase learners’ engagement and provide a valuable training experience.


A training platform should be accessible from any device, including laptops, smartphones, and tablets. The platform should allow trainers to upload their PowerPoint presentations, videos, and other course materials. It should also provide a way for trainers to interact with participants and answer questions in real-time. By offering a training platform accessible from any device, trainers can reach a larger audience and deliver more effective training programs.

Native Authority for Content

A training platform should have a native authority for content, meaning that the content is created by experts who are familiar with the nuances and subtleties of the subject matter. A native authority also provides quality control, ensuring that only accurate and reliable information is presented to users. In addition, a native authority can help to build trust among users, as they will know that the content they are receiving is from a reliable source.

Social media has changed the way we communicate, and it is also changing the way we learn. Professional training platforms are now available that allow users to access course materials and interact with instructors from anywhere in the world. This flexibility is essential for busy professionals who cannot afford to take time away from their careers to attend traditional classes.

Business woman having a video call with co-worker

Six Ways to Measure the Productivity of Remote Employees

By Alex Hattingh, Chief People Officer at Employment Hero

Working at home can be pretty fantastic. Increased flexibility, a quiet environment and no more commuting in peak travel hours are just a few reasons why working remotely can lead to a rewarding work life.

However, now that remote working is no longer an inevitable response to the Covid-19 pandemic, some business leaders are reluctant to roll it out. One of the biggest reasons for this is that they don’t trust a remote workforce to work hard and do a good job.

The reality is that remote workers often reward the trust placed in them to work out of direct sight, by using their time as they should. However, in order to ensure full transparency and build a relationship of trust, there are ways to track performance, constructively.

For business leaders who are still wary, there are ways of measuring employee productivity when they work from home. None involve surveillance or productivity monitoring software – a controversial and morale-sapping trend. Instead, they focus on the goals your remote teams are meeting, not what your employee is doing every minute of the work day. It’s about the end result for the employer, rather than the journey the employee chose to get there.

This doesn’t just work for teams that are in the same country. All the advice below can apply to international workers as well, so you can take advantage of overseas talent and bring them into the fold with confidence.


So how do you measure the productivity of remote employees?

It’s not about monitoring, but ensuring your remote team is motivated and focused – it is important to track productivity. After all, reduced productivity while working remotely can happen and for a variety of reasons. Understanding if remote teams are sinking or swimming will allow you as a leader to look into why that is and support them.


  1. Have KPIs and objectives and key results defined for each team

If you’re tracking objectives and key results and KPIs, you’ll be able to see how remote workers are performing against their goals, both big and small. There is no need to peer over their shoulder at their desk.


  1. Utilise project management software to improve visibility and accountability

Project management software has become huge in the move to remote work, and with so many options on the market, there’s something for everyone. They allow managers to measure productivity across teams without being intrusive, making it easy to see how tasks are coming along.


  1. Encourage the use of mini milestones for tasks

For employees who love the satisfaction of ticking the ‘done’ box, breaking big work into mini-milestones is a great motivator. It also allows for increased visibility of task progress, so managers can see how far away something is from being completed.

You can also standardise it across the board, so create a template of mini-milestones for a certain piece of work that can be duplicated each time.


  1. Set baseline completion times

This goes hand in hand with deadline setting but consider setting baseline completion dates for common tasks. For example, a design brief for a creative team might require a response within one week. Importantly, work with your employees to get an idea of these completion times – as the ones doing the work, will have a good idea of what rate should be expected per item.


  1. Take stock regularly of how the team is tracking towards their goals

Having regular team meetings and 1:1s should be a key part of managing a team. Keep them running at a good pace and catch up on progress against those objectives and key results, as well as the smaller tasks. Encourage feedback and candid conversations, where you can get an idea of how your remote workers feel about their work and how they assess their own progress.


  1. Communicate

A work relationship based on trust is a key part of the remote working environment and communication is a big part of that. One of the best ways to measure employee productivity of a remote workforce is just to ask them how they’re getting along.


How do you maintain the performance of remote employees?

It’s not just about measuring productivity — ensuring your remote employees are productive and enjoying their work also requires some commitment from leaders. Luckily, there’s plenty of ways to keep remote workers engaged with their work and with the company.


Reward hard work

If employees feel appreciated for the work they do and are happy with their work, they’re going to be more motivated. In fact, an Oxford University study says that happy employees are 13 per cent more productive than those who are unhappy in their roles. Do your employees feel satisfied and supported in their roles?

Just because your team isn’t set up in the office, doesn’t mean that you can’t pass a positive word along.

Business mentor

What are the Benefits of Working with a Business Mentor?

There are a number of great benefits that can come alongside choosing to work with a business mentor online, allowing you to hone your business and entrepreneurial skills to support your business growth.

However, finding the best mentor for you can sometimes prove a difficult task. With so many different options out there, how can you ensure that you’re making the best choice for your expectations, budget, and even personal goals?

In the article below, we will discuss the many benefits of working with an online business mentor, as well as how to find the best mentor for you, helping you to receive the best possible guidance and advice, tailored to your needs and requirements.

To learn about the benefits of working alongside a business mentor online, we must first learn more about what a business mentor is, and what it is that they are able to offer to entrepreneurs worldwide.

Put simply, a business mentor is an individual highly experienced within the world of business, offering expert guidance and support to aid your entrepreneurial development.

With advice tailored to your specific business goals, working with a business mentor is a great way to ensure your growth and success, helping you to stay motivated and on the right track.

Access Endless Business Knowledge

A good level of both knowledge and experience is essential for achieving business success. After all, there’s only so much that can be learnt from business books and blogs, and relying upon these sources of knowledge entirely may leave you falling short.

Business mentors are already well versed and highly experienced within the business field, able to provide you with the best possible guidance and advice on how you can help your business to thrive. Working with an online business mentor will allow you to gain access to a valuable wealth of knowledge, helping you to learn all you need to know on how to run a successful business.

Boost your Motivation

Working alongside an online business mentor is a great way to stay motivated, helping you to focus on your personal development and keeping you on the path to achieving your business goals. Having another person on your side who is well versed in business, and knowledgeable of the steps that you need to take to reach success, can be a great morale booster, providing a sense of companionship and teamwork that is often missed within the world of self-employment.

Stay on the Track to Success

Without the right guidance and support, it can be difficult to stay motivated and focused on your career goals during the early days of your entrepreneurial journey.

Employing the help of a business mentor is the perfect way to keep yourself on track, greatly increasing your chances of business success.

When it comes down to finding the best online business mentor for you and your business needs, there are several factors that you should keep in mind, helping you to find your perfect match. Are the services being offered within your budget? Is the guidance and advice that you can expect to receive in line with your business goals? Can the claims being made by your potential business mentor be backed up by their online reviews?

Overall, there are a number of great benefits that come alongside working with an online business mentor, helping you to stay on track to achieving entrepreneurial success!

Business mentor

5 Tasks That Can Be Effectively Outsourced By Your Small Business

When you are starting a small business, there are many tasks that need to be carried out; some of which you may know how to do, others which may be less familiar. It can be tempting to cover all tasks in-house; however, if you try to do everything it may mean that things are done at a lower quality, you waste time learning new skills and it could distract you from your core business activity. Instead, you may look to outsourcing certain tasks to freelance professionals.

If there are essential tasks for running your business that no current employees are trained to do, it may be worth investing in outsourcing these tasks. Outsourcing can save you training costs and also save you the cost of employing new team members which cuts costs of salaries, taxes and overheads, cutting company costs by as much as 30 to 50%. Here are 5 key areas of your business where it might be worth outsourcing:

  1. Accounting

If you are not a professional accountant, it can take a great deal of time and effort to keep up with all the accounting processes required for starting a new business. 

Not only that, but you may not be aware of all of the standards that you need to comply with. Outsourcing your accounting function could ensure that your company is adhering to all the necessary standards. 

Outsourcing can be far more cost-effective, only paying for tasks or staff when you need them, sometimes paying them in instalments too. This can be more economic than employing staff full-time or using machinery or any other items, allowing you to rent them when you need them. Additionally, it can increase company efficiency and leave you time to focus on your core business activities.

  1. IT & cybersecurity

The majority of businesses now require IT functionality; however, these can be difficult to handle if you are not a qualified IT professional. Subsequently, it might be worth outsourcing some of your IT functions. 

This can have multiple benefits – working with a freelance IT professional on an as-and-when basis can be a lot cheaper than employing an IT technician on a full-time basis. Additionally, outsourcing some of your IT functions can make your company work more flexibly and in a more agile way.

Outsourcing your cybersecurity and working with a specialised company can also help keep all your security watertight and let you focus on growing your business without the risk of being hacked.

  1. Customer services

Depending on the size of your business, it may not be possible to spend your resources on hiring qualified customer service personnel. As a result, this often means that existing staff are left to handle customer services. 

This means that customer services are not being handled by professionals in their field; additionally, it means that your existing staff are wasting time on customer service which stops them carrying out their actual roles. Outsourcing your customer support can give your business a boost by taking care of your customers properly and it can also free up your existing staff’s time so that they can focus on their actual roles.

  1. Human resources

Human resources encompasses many different facets including payroll, staff training and onboarding, recruitment, performance reviews, bonuses and benefits. These are all hugely important to the successful running of a team but they are also incredibly time-consuming.

Luckily, human resource management can be easily outsourced. One of the great things about outsourcing human resource management is that the majority of HR functions are largely standardised. This makes it easy to find a third-party contractor who can handle your company’s human resources. You can also choose which functions to outsource. 

For example, if you want to streamline processes but want to conduct performance reviews in-house for a more personalised approach, you may look to outsourcing to help you manage hiring, payroll and staff onboarding.

  1. Logistics

Logistics and day-to-day operations are crucial for a business but can be an ongoing headache if you are trying to manage this and other business activities. Outsourcing delivery functions, order fulfilment and warehousing can lower your company costs, free up resources and improve customer service. Experts in their field, these vendors are able to satisfy the needs of your clients and allow you to focus on growing your small business.