VoCoVo Appoints Beth Worrall as CEO and Strengthens Product Leadership

VoCoVo Founder and Co-CEO Rob Gamlin transitions to Strategic Advisor

VoCoVo, the retail communications specialist, has announced key changes to its leadership team. Beth Worrall has been appointed CEO, transitioning from her previous position as Co-CEO, while Rob Gamlin, Co-CEO and Founder, moves into a new role of Strategic Advisor.

After two years as Co-CEO alongside Gamlin, Worrall takes on the role of CEO with a clear focus on expanding VoCoVo’s international presence and setting the standard for connected retail – where voice-enabled solutions unite teams, customers and technology. Worrall has been instrumental in driving business performance with an unwavering commitment to a thriving culture and extending the company’s capabilities during a period of significant growth.

In her new role, Worrall will lead VoCoVo through its continued global expansion, bringing to bear more than two decades of diverse leadership experience in high-growth, innovative organisations, such as dunnhumby and EY, and working with top-tier retailers and service providers.

Gamlin, whose strong technical acumen and passion for innovation has led the company from inception to scale, will remain actively involved in guiding VoCoVo’s technical strategy and product development. Leveraging his deep expertise, he will help ensure the company remains at the forefront of technological change as it enters the next phase of growth.

In parallel with these changes, VoCoVo has made two senior appointments to further strengthen its product and technology leadership, reinforcing its continued commitment to an ambitious innovation roadmap. Melanie D’Mellow has been appointed as Director of Engineering, following her tenure as Head of Engineering since March 2024. With nearly 30 years of experience in multidisciplinary product development and systems integration, D’Mellow will lead the execution of VoCoVo’s technology strategy.

D’Mellow will work in close collaboration with Siobhan Myles, who has assumed the role of Global Product Director, where she will shape VoCoVo’s product strategy while streamlining execution and alignment across product and delivery teams. Myles brings two decades of product leadership experience from senior roles across multiple sectors and product offerings, ranging from AI simulation platforms to eLearning technologies. The pair’s complementary expertise significantly strengthens VoCoVo’s unified hardware and software capabilities, ensuring the delivery of seamless, integrated solutions and accelerating innovation across its portfolio.

Beth Worrall, CEO at VoCoVo, commented: “I’m excited to continue leading VoCoVo at such a pivotal time of growth. As we expand, I’m focused on scaling our solutions, driving innovation and setting new benchmarks for operational excellence and customer experience – all while further strengthening a culture where our people thrive and excel. A key part of that is bringing in the right talent for our next phase, and I’m delighted to have Melanie and Siobhan as part of our Extended Leadership Team. Their experience and shared passion for product excellence will be instrumental in shaping our technology vision.”

These changes mark a significant milestone in VoCoVo’s journey, strengthening its position as a leader in retail communications. The company has experienced remarkable growth across the UK, US and Europe, supporting leading retailers including Iceland, Asda, Tesco, Dunelm, Currys, The Fresh Market and Wakefern Shoprite.

Rob Gamlin, Founder and Strategic Advisor at VoCoVo, said: “Over the years, I’ve had the privilege of witnessing extraordinary changes both in the retail industry and within VoCoVo. I’m incredibly proud of the journey we’ve taken and the impact we’ve made in improving the safety and engagement of retail colleagues and transforming retail operations. As I transition into my new role, I remain deeply committed to supporting the team and our shared vision as VoCoVo continues to innovate and evolve.”