The B2B Marketing Leader Creating the Next Generation of Unicorns
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Bordeaux & Burgundy is a full-service marketing agency specialising in empowering B2B SaaS businesses to scale rapidly. Working with both the current and next generation of unicorns, the agency has generated colossal growth for its global client base and continues to expand its impact in the B2B SaaS world. Here we celebrate its CEO, Alfie Dawson, as he rapidly accelerates this prestigious company and its reputation. Alfie has won Most Influential CEO, 2022 – London, United Kingdom and we want to take a look at the work Bordeaux & Burgundy does.
As a full-service, B2B marketing agency, Bordeaux & Burgundy offers its powerful resources
to businesses across the globe. Supporting companies from Series A funding onwards with their growth, Bordeaux & Burgundy conducts an initial sales and marketing audit and applies its experience to produce a step-by-step process that generates growth, measuring alongside key performance indicators that matter – they don’t care about how many likes you get on Facebook.
When you’re in the world of high-growth funding-backed ‘startups’, you’re held to incredibly high standards by your investors in terms of delivering pipeline, increasing revenue, and generating new logos for your business. Bordeaux & Burgundy understands that this goes beyond simply generating creative marketing campaigns, but spans across assisting fundraising, recruiting, and applying automation across internal operations, whilst continuously generating new business opportunities through sales and marketing activities.
Providing marketing strategies, demand generation, technology assistance, content creation, and more, Bordeaux & Burgundy’s strategy begins with its expert B2B intelligence. Its demand generation is tailor-made for businesses looking to use its multi-channel marketing to increase brand awareness, connect, and educate decision makers within businesses to ultimately increase revenue.
On the same note, its use of technology ensures the avoidance of unnecessary marketing headcounts and, by utilising low-cost and effective marketing to automate 90% of manual processes, Bordeaux & Burgundy can guarantee the best services, allowing businesses to focus on what they need to do to raise funds and advance their products. Its design and content creation enables businesses to project their ideas and values onto their clients so that they may connect with them on a deeper level. With a concentrated lead-generation-focused website, it is entirely possible to attract more clients for the foreseeable future. Bordeaux & Burgundy does just that – it confirms connections between companies and clients so that they don’t have to worry about being lost in the masses of businesses all trying to express themselves to attract a larger client base.
By offering its recruitment and fundraising services, Bordeaux & Burgundy promises expansion and an increase in employees that will all expertly contribute to the revenue and presence of each business. With its ability to establish an in-house marketing team, Bordeaux & Burgundy makes sure that businesses don’t have to rely on agencies forever. Bordeaux & Burgundy believes that fundraising is usually overlooked by marketing agencies and does everything in its power to ensure investment networks and fundraising email campaigns benefit its clients.
Alfie Dawson is the Chief Executive Officer of Bordeaux & Burgundy and applies his knowledge from his previous roles as Head of Marketing which have resulted in several multi-million-dollar acquisitions. After starting the agency early last year, he has grown the business from a small creative agency to a full-service powerhouse with a global presence. This has been achieved through his devotion to generating results for his clients in all aspects of growth, creating a culture within Bordeaux & Burgundy where client success is the only influence on agency success. Alfie has the knowledge to propel any business in the right direction and his achievements are the reason for his status as Most Influential CEO, 2022 – London, United Kingdom. He shows no sign of slowing down as Bordeaux & Burgundy reaches new heights with its plans to open offices in APAC this year.
