Improving Your Company’s Internal Communications for CEOs: 6 Video Types to Consider

Good communication is key to the success of any company or enterprise. Thousands of different businesses across the globe have already realized the importance of improving the employees’ interaction today, in the times of a popular work-from-home approach. Apart from the traditional emails that are commonly used for internal communication remotely, companies have also reconsidered the use of video content – a perspective and particularly efficient option. 

There are many reasons why companies choose video as one of the core resources for internal communications. It can enhance employee engagement, help to easily interpret complex information, boost motivation, and, finally, save you time and money. Visualizing various types of employee interaction helps to upgrade the internal workflow yet improve the efficiency of your company, regardless of its scope of work. 

In this article, we’ll cover the most helpful types of video content that can enhance internal communications within your enterprise and help to put it onto a completely new level of growth. 

What Types of Video Can Boost Communication & Teamwork?

At present, creating any video content for any purpose is easier than ever before. You can easily make records using a web camera or capture your screen, find free video editing software on the Internet, add some visual elements and sounds where it’s needed – and voilà: your video is ready to go! 

Simple and straightforward, this approach has already attracted thousands of CEOs to implement corporate video production in the internal workflow. Below, you’ll find which video types can empower the company’s teamwork and how you can make use of them today!

1. Recruitment Videos

Recruitment is one of the key processes of any enterprise, which is greatly responsible for the successful development of your business. Recruiters are always in search of the best candidates for the open job positions, they should not just find but also persuade potential staff to join the team. 

And, a recruitment video is one of the most powerful ways to attract the best candidates to work in your company. Being distributed through multiple external channels, these videos aren’t strictly internal communications but are more directed to your potential employees – and that’s their major value. 

The best examples of recruitment videos are always introducing the workplace’s culture and values, helping applicants to understand what to expect from the company beforehand, and deciding whether it’s worth applying. Additionally, being familiar with the major aspects of the company helps workers to easily adapt to the new job. 

2. Onboarding Videos

The role of such videos cannot be overlooked too: even experienced professionals with a large set of skills can show poor performance without a well-planned onboarding process. Informative and engaging video content is one of the most effective ways to set up a perfect employee onboarding for any company. You can easily create a set of different videos to welcome new hires, guide them into their training and get them accustomed to the working schedule. 

Rather than sending the standard, trivial welcome emails, your employees can share some fun and useful videos to provide your new workers with a more unique experience and get them motivated right from the start. Additionally, an onboarding video is a great way to set up communication with the existing team, increase employee trust and boost the training process. 

3. Corporate Training Videos

This type implies using videos as a powerful educational tool for the hires. So far, corporate training videos, in most cases, have almost replaced the long handbooks and trivial training sessions – a traditional “welcome pack” for each newcomer. 

So, instead of wasting the time, resources, and efforts to get new employees on board, it’s better to provide them with self-learning video materials that can be accessed anytime, for both studying and revision. This approach became critical for implementing the life-long learning culture for team members, yet provides a unique opportunity to upgrade the skill set and grow as a specialist. Needless to mention a notable benefit the training videos provide to a company: they allow businesses to significantly reduce training time and costs.

4. Announcement Videos 

Another great type of video content that can significantly save your company’s budget while strengthening internal communication is video announcements. These are considered to be the most efficient and engaging ways to:

• Make important announcements
• Inform about some critical updates
• Announce the big changes in your company

Making video announcements has already become a common practice among large corporations and is now gradually coming to small and medium business segments. These videos can convey the emotional tone of a message, yet set up stronger communication between leaders and their teams. Additionally, this makes your communication more human and personalized, which is exceptionally important for some kinds of specific announcements. 

5. Company Culture Videos

However, to ensure strong employee communication, it’s not just enough to inform them about the company’s goals and values. It’s also important to give them the chance to step forward and do something incredible!

Making videos based on the corporate culture can not just enhance employee communication. This is a powerful way to present the company’s mission and vision without an ounce of marketing tricks, which can enhance motivation, focus on the core goals, and also reduce employee retention – an important parameter that every CEO cares about. 

6. FAQ Videos

The last but not less useful aspect of using video content is the FAQ or, as they are also known, Q&A videos. Basically, this type of video follows the concept of producing and strengthening corporate training – just like the corporate training videos do, but with a slightly different structure. 

FAQ videos target the most common problems or popular questions that the new hires may ask you, and that is why they are considered to be an essential tool for effective staff management. Creating an internal Q&A session video can help employees to get the answers to their questions right away and enables you to significantly save time and effort on their analysis.

Wrapping Up

To conclude, video content is a powerful digital tool that can significantly improve your company’s performance by enhancing employee interaction. Not only it’s more effective but requires less time and resources to be built and features much better engagement rates compared to traditional email communication. 

Whatever types of content you decide to give a try first, we’re sure you’ll be pleased with the impressive working performance of your team right from day one!