CEO Monthly’s Global CEO Excellence Awards 2022 showcase the stories of the brightest and best that leadership around the world has to showcase. In the emerging world of cybersecurity, bold ideas and the confidence to try something new is vital to success. Under the guidance of Rob Pike, Cyemptive Technologies Inc has positioned itself at the forefront of this evolving market. We caught up with Rob in order to take a closer look at how the firm has managed to lead the way and secure incredible success.
We need to change the way we think to match the unique challenges of the digital age. Digital solutions are an inherently disruptive technology, and as they begin to play more of a role in the way that we live, we need to know how best to tackle the difficulties that arise as a result. Most organisations have digital technologies at the heart of their businesses, meaning that bad actors can have a devastating effect in short order. The challenge is not simply to handle these bad actors when they arise, but to anticipate and negate their efforts.
The approach of Cyemptive’s team, therefore, has been to do something different to the rest of the market. In a world of cyber-attacks, their attitude has been to provide technologies and solutions that anticipate the difficulties ahead. The team’s patented technology has been proven to deliver an alternative, disruptive approach to security. Organisations being hacked are the new normal for the world at large, and must be countered effectively from the very beginning of the process.
No one understands this better than Rob Pike, CEO of Cyemptive Technologies. Rob’s background is in changing the world through technology, working with companies at the highest level. “Prior to founding Cyemptive, I served as Chief Strategy Officer at Hitachi Data Systems in Japan, where I invented Hitachi’s UCP cloud platform,” he tells us. “Prior to that, I was with Microsoft, serving in a variety of capacities culminating with Virtualisation Architect, where I invented an internal cloud solution.”
This incredible background provided the ideal basis on which to work on a range of start-ups, holding patents in servers, storage, networking, monitoring, security and management. It was whilst working in this environment that Rob discovered many businesses were suffering because of compromises in cybersecurity – including his own! “After developing a Search Engine Optimisation (SEO) platform, we suffered from many cybersecurity compromises using the industry’s top hardware and software solutions,” he explains. “Realising nothing could protect against the onslaught of attacks, we set out to create a platform and suite of solutions that actually could; Cyemptive was born.”
Cyemptive has taken a completely different approach to the rest of the industry. “We have experienced a high level, constant flow of hackers seeking to compromise us to understand our approach. We have constantly analysed our attackers to adjust our technology to ensure all hacks are pre-empted,” Rob informs us. “There have been years of constant back-and-forth of us getting hacked and then improving. I would have to say that the turning-point was probably during the last twelve to twenty-four months when we started to see that we have actually shut the door, and hackers are not getting past our unique, patented protections. That really turned the corner for us, the day we finally did it. It was a very exciting day, I will tell you that!”
The continued success of Cyemptive Technologies comes from this attitude of constant evolution. There is no singular part which is ever satisfactory when it comes to tackling a changing threat. The team’s solution, therefore, is a full suite of end-to-end solutions protecting the network, perimeter, applications, infrastructure, data/file sets, endpoints and the public cloud. The suite includes, but is not limited to a Perimeter Fortress, Web Fortress, Zero Trust Access, File Service Fortress, Endpoint Fortress, Cloud Fortress and a powerful Enterprise Scanner, making Cyemptive the ultimate cyber defence for enterprise companies seeking to truly lock-down their security.
With such a range of different products on offer, the parameters for success must be clearly defined across the board. As such, Rob has focused in on four separate elements to perfect cyber protection for his customers. “First is people, second is technology, third is service, and fourth is scale,” Rob tells us. “We have nailed the people, the technology and the service, and are currently focused on continuing to scale. In particular, the strength, innovation, overall knowledge, and relentless contribution from the team surrounding me has been instrumental in making the dream come true.”
Building a team that can achieve the vision that Rob has had for Cyemptive was by no means straightforward. He worked tirelessly to bring together a host of thought leaders and experts in the field of cyber-security. These are people who know the importance of good cyber-hygiene and are committed to offering a comprehensive cyber-protection level that no competitor can match. “I believe in surrounding myself with the right people, placing them in the right seats, and then empowering them to execute at the highest levels,” Rob explains. “That being said, effective empowerment requires alignment on what we are seeking to achieve plus a structure to guide us.”
For Rob who has always had new and bold ideas, Cyemptive has allowed him to run with a concept that is genuinely disruptive. His idea is one which has evolved from people’s needs, but is entirely different to anything else. “I have been a disruptive thinker as far back as I can truly remember,” he tells us. “Focusing disruptive visions into real-world innovation is what I strive to accomplish.” Anyone can have ideas, but it takes tenacity and determination to transform those ideas into fully-fledged businesses.
Today, Cyemptive is his primary focus and will remain so until the vision is complete. 2022 seems certain to be an exciting period of growth for the company, with three key areas of focus for the next few months. Firstly, the team intends to continue scaling the company using their existing suite of integrated end-to-end solutions, secondly, they intend to introduce an entirely new cloud-based security solution utilising their unique, patented cyber technology and thirdly they are looking to finalise a partnership with a large, global firm to prepare to fulfil the initial vision of Cyemptive – that of making the world cyber safe.
Rob is prepared to take on these challenges as they come, but it would be fair to say that Cyemptive is not the only solution he has thought about over the years. “I have many more ideas percolating in the back of my mind,” he tells us. “I’m ready to evolve from the idea concept, to develop the fundamental technology, and then get the right people behind it to drive another successful disruptive contribution.” For many people, the success, and sheer potential of Cyemptive would be enough. For him, it is just the beginning.