Content Marketing CEO of the Year 2024 (Portugal): Sander Delabie

Clovio’s first and most impactful marketing channel, BestReviews.net, builds a foundation of trust between brands and consumers. With a strong focus on software and online services, Best Reviews publishes high-quality, thoroughly researched review content that cuts through the noise and provides honest thoughts.

Clovio is the digital media company housing BestReviews.net, whose experts publish extensive written and video reviews of products and services. From medical alert systems to small business marketing software and VPN services, Best Reviews tests all its reviewed products rigorously, translating the team’s first-hand experiences to thorough, informed, and trustworthy content.

Founder Sander Delabie has been active in digital marketing since 2011 and boasts an impressive resume, having worked for international brands such as Samsonite and Neuhaus Chocolates. He launched BestReviews.net as the flagship part of Clovio in 2012. Clovio has since taken on full-time employees and expanded to include its own content creation studio. Under Sander’s leadership, BestReviews.net has become a fast staple of the review content space. He keenly fosters a positive relationship with users, readily accepting feedback and review suggestions, and he hopes for even more in the years to come.

While BestReviews.net makes marketing efforts of its own, a favourable review is itself an opportunity for a brand or product to connect with audiences. The company takes its role seriously in maintaining the positive online presence of exceptional brands, products, and services. In confusing or oversaturated markets, Best Reviews guides discerning customers to make worthwhile purchases which suit their needs.

Best Reviews understands that a well-reviewed brand will outperform others, attracting greater traffic, sales, and customer loyalty. The company prides itself in playing a part to inform the relationship between consumers and brands, always doing so with integrity and the utmost due diligence.

With quality in mind, the company carefully selects which products and services to review. Either a company will contact the team to request a review, or the team will make a request to companies it takes a particular interest in. BestReviews.net attracts tremendous interest by maintaining an honest reputation, earning the respect of companies and users alike.

Once selected, the team at Best Reviews applies its “learning by doing” philosophy to test products, playing with functions, and exploring every nook of a product, website, or app, even testing factors beyond its basic usage like the company’s customer support availability and helpfulness. BestReviews.net is all about figuring out a product’s ins-and-outs to offer truly holistic opinions.

As a tech-oriented company, Best Reviews is set to embrace emerging technologies in its future. While the company is proud to publish entirely manmade content, it will continue to leverage AI tools to enhance its workflow and intends to publish reviews for a broader suite of AI programmes. At present, Best Reviews is covering AI-based products such as photo editors, video editing tools, marketing software, and more.

“Best Reviews wants to be a knowledgeable authority that guides users towards the best AI solutions for their personal or business lives.”

As well as adapting to new technological landscapes, BestReviews.net looks forward to expansion and reviewing new product markets, and it intends to grow its already vast reach by translating its content into other languages. Users can expect a much sleeker user experience and an ever-broader range of review content going forward.

As Clovia takes Best Reviews into the future, it hopes to form an even stronger relationships with both readers and companies. As a remote-first business with a dedicated staff base, its team stands as a shining example of how written and video review content is done, and even how to have fun in the process! The team is excited to be a part of Best Reviews and excelling it in years to come.

For business enquiries, contact Sander Delabie from Clovio on their website – www.clovio.com