Cementing A Brighter Future in Middle East

jk white cement

Amongst the Global top three manufacturing groups of white cement and other value-added products is JK White Cement UAE, based at its high-tech plant in Fujairah, United Arab Emirates. As outstanding as the firm’s services and products are, it is the leadership of CEO Mr Amit Kothari that continues to steer the ship and keep the firm heading into the right direction. So much so, that he has been awarded the title of CEO of the Year, 2020 – the United Arab Emirates. We take a closer look as this sterling leader looks forward to further strengthen market share and provide innovative products to construction industry.

To be considered amongst the top three global leaders of anything, there has to be a certain standard of excellence that has been achieved. For JK White Cement UAE, that is exactly the case. The manufacturing plant in Fujairah commenced its commercial production in September 2014, and has not looked back since, supplying white cement to more than forty countries across the world. The highly specialized and well-trained team serves clients in all areas relating to construction, including consultants, architects, developers, contractors, applicators, manufacturers, builders, and many more. Heading this company is CEO and visionary leader, Mr Amit Kothari, a man whose vision for what JK White Cement can achieve seemingly knows no bounds.

Taking on the role in July 2018, Mr Kothari has already made numerous strides towards securing the long-term success of the firm. A job like this requires no small amount of experience and expertise, both of which Mr Kothari has in abundance. Beginning his journey at Illinois Wesleyan University, Mr Kothari there studied and successfully graduated with a Bachelor of Arts degree in Economics and Political Science. Hopping across the pond, Mr Kothari then went on to successfully obtain a postgraduate degree in Law from the College of Law in London, as well as an MBA from the University of Cambridge.

Prior to taking on his current role with JK White Cement, Mr Kothari held a number of other influential positions where he was able to enact change and refine his leadership skills in new and challenging ways. One of his senior roles was Chief Administrative Office at the Abraaj Group, a global PE firm based in Dubai, where he was responsible for group wide operations. Mr Kothari has also acted as the Assistant to the Executive Committee Member for the South Asia/ASEAN at the Holcim Group, based in Switzerland. Having been involved in education or work across some of the world’s major continents, Mr Kothari brings with him a wealth of experience and expertise to any role, and quickly adapts to deliver a service that goes far beyond what any other candidate could offer.

Upon joining JK White Cement in 2018, Mr Kothari has restructured resources to develop new value-added products manufacturing and sales capability building to serve Middle East and African markets in first stage. White cement and White Clinker geographical reach was extended to serve all five continents. Series of preventive maintenance and cost optimization measures were taken in plant which has helped products delivered at competitive prices to end customers. Regular meetings key projects consultants and Architects has led to conceptualizing and manufacturing customized products and solutions. Under his leadership, company has begged most prestigious Kuwait Airport expansion project white cement supply order.

Mr. Kothari has started conducting regular townhall meetings with employees to share and discuss in transparent manners. Under his leadership, monthly employees’ rewards and recognition program was started to recognise and reward performance. Nobody wants to work in an environment that is not respectful, friendly, trustworthy, diverse, supportive, and caring. JK White Cement offers all of those aspects, and a great deal to make working a genuine pleasure. It is a place where potential is realised; a place where trust is given freely and employees are encouraged to take the lead and use their initiative in doing their best work to grow a career whilst furthering the business.

Under leadership of Mr Kothari, JK white cement UAE is all set to further grow and expand its global presence and product portfolio and stay on course of its vision to deliver innovative products and solutions that meet the needs of its customers. Together with JK Cement exceptional team and strong stakeholder relationships, it is committed to the highest standards of quality, productivity, sustainability and performance that drive shareholder value and long-term success.

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