Alchemising Experience into Gold for Women Everywhere

The world is going through unprecedented change in every way possible, and we need to find a way to keep up. This is exactly what we explored with Claire Brumby, CEO of her own leadership coaching and training company, a keynote speaker, business mentor, and author as we sit on the precipice of the world’s next movement.

Claire Brumby works tirelessly to alter the trajectory of business, and therefore our world by butterfly effect, through the leaders standing at the helm of SMEs everywhere. She is a writer, international speaker, and executive coach with a passion for assisting people from all walks of life.

Dialling into her magic and intuition, much as she teaches others, Claire leads a life dedicated to helping others, especially for women’s advancement in leadership and self-leadership. Aiding others along their journeys, and noticing the magic synchronicities of life, Claire introduces a new way of thinking for incredible self-development to ensure success in every way.

Claire’s two years of transmuting lived experience and ideas into a compact guide for any person looking for incredible self-development is set to give the world something positive to talk about. We eagerly await the release of Forget Normal – I Want M.A.G.I.C: The 5 Rules of Leadership not simply as a new book in the realm of leadership, but as a trailblazing era of positively transformative self-governance.

Coaching, training, and speaking, for Claire, is all about helping people to be the best they can be in their own unique and individual way. She believes that burnout is an epidemic which is caused by individuals, especially women, trying to shapeshift against their natural grain.

This International Women’s Day, we are proud to present Claire and her magnificent commitment to helping women to step into their authentic selves, lead with pride, and break the moulds that have been forced upon them. Helping others to break free from their own limiting beliefs as well as societal norms and expectations, Claire’s work teaches us to honour our boundaries, unlearn limiting social conditioning, and reconnect with our gut.

Claire wholeheartedly believes that we cannot fit moulds that are not fit for purpose. We are all meant to be individuals, and by pushing ourselves into self-limiting boxes we are stifling the unique magic that we each hold in us. Claire commented: “It boils down to really understanding who you are, what your values are, what your non-negotiables are, and growing from that point, any road will do if you don’t know what you’re doing but you’ll end up in the wrong place. You’re on a hiding to nothing if you don’t know who you are.”

Forget Normal – I Want M.AG.I.C: The 5 Rules of Leadership helps us to strip back everything we’ve had pushed upon us, and Claire will soon be pushing this guide out into the world to help countless individuals.

From the beginning of her 20-year career in hospitality to where she is now, Claire’s tenacity and empathetic nature has led her to great success year upon year. She told us that her life-changing moment was finding out she had a pulmonary embolism, which she initially thought was a heart attack, 21 years ago. This was her sliding door moment, the moment that sparked everything. Claire is dedicated to alchemising every lived experience, even the worst ones, into strands of gold so that everyone can learn to lead a happier and more fulfilled life.

Claire’s ill health was something she recovered from but also something she used to fuel her right up to where she is now, and beyond. Claire found her purpose, and that purpose is to help others. She told us that as a lucky survivor, she knows she survived for a reason, and she is on a mission to make it count. “I survived something life threatening and this changed how I looked at life, there’s fragility but there’s the accountability of fulfilling what you’ve been put on the planet to do.”

From her years in hospitality to her pitching on Dragon’s Den, leading to a transformative chapter through her healthy snacking brand, Claire learned so much about herself, her magic, and her leadership. Now Claire is an accredited performance coach, speaker, and author who helps us to experience the true magic of leadership, for our own businesses and our personal lives, and we’re sure this is not only the very beginning of a new era in leadership but the start of an unshakeable movement.

You can get hold of Claire’s new book when it launches on the 3^rd of April 2026, and you can reach out to Claire today for a discount code ahead of the release date. Additionally, watch this space and look out for our next article all about Claire’s new book upon its release.

Contact Details

Contact: Claire Brumby

Website: https://clairebrumby.com/