Trident Digital Media

Tony Simpson is CEO of Trident Digital Media, where he is driving a strategic transformation focused on sustainable, long-term growth. He has led new investment initiatives and forged key partnerships to diversify the company’s revenue streams beyond traditional programmatic advertising. Under his leadership, Trident is accelerating its shift towards a direct-to-consumer model, building recurring revenue through memberships, premium content, and community-led products. With a strong focus on commercial innovation and audience engagement, Tony is positioning the business for a more resilient future while unlocking new opportunities across its portfolio of digital brands.