STH Group


Chris John

Most Influential CEO 2026 - Sports & Hospitality (UK)
Award logo for winner - Most Influential CEO Awards
About STH Group
Chris John is the Chairman, CEO and co-founder of Sports Travel and Hospitality Group (STH). STH was appointed to manage the first official commercial hospitality programme for the London 2012 Olympic Games. Since then, it has operated travel and hospitality services for the Rugby World Cups in 2011, 2015, and 2019, among other global tournaments. In 2023 Sodexo Live! acquired full ownership of the STH, retaining Chris to lead the business.