About Jay & Joy
Under the leadership of César, Jay & Joy went from receivership in 2023 to becoming the leader in organic plant based cheese in France and Western Europe.
In 2025, Jay & Joy even acquired its main competitor, Les Nouveaux Affineurs, to strengthen its position, build a European champion and launch a new brand in conventional retail.
The future of Jay & Joy and Les Nouveaux Affineurs looks bright.
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