GenFinance.AI


Peter Beard ACA BFP

Finance AI Implementation CEO of the Year 2025 - London/Bristol
Award logo for winner - CEO of the Year Awards
About GenFinance.AI
Peter Beard ACA BFP, founder of GenFinance.AI, accelerates finance professionals through rapid, reliable and responsible AI adoption. A Perplexity.AI Fellow with nearly a decade at Ernst & Young, he managed FTSE and EURO Stoxx 50 audits, led technology transformation projects, and contributed to EY's AI research. Twice awarded by EY UK for innovation and technical excellence, Peter now partners with organizations including the prestigious ICAEW to deliver AI education globally. GenFinance solves three critical AI adoption challenges for finance teams and accounting practices: training people effectively, deploying AI platforms effectively, and guiding CFO and CEO leaders through strategic adoption decisions.