Crave Drinks

Anita Rae

Energy Drinks CEO of the Year 2022 - UK
Crave Drinks’ CEO and Founder, Anita Rae, has a multinational background and has been involved in several industries from management consulting to e-commerce and sport nutrition before embarking her entrepreneurial journey in 2018. In her latest role as General Manager at Myprotein (THG) she was driving the Vegan and Organic product categories. Before joining THG, she worked nearly six years in a leading management consultancy firm, Bain & Company.