Blue Robot

Kyle has served as a judge for the SMARTIES South Africa and Sub-Saharan Africa, Effie Awards 2025 and the Bookmarks 2025, bringing a practitioner’s lens to creative and commercial performance. Beyond commercial leadership, Kyle contributes to industry governance and standards. He has been involved in drafting the ARB gambling advertising code, serves as an independent external adjudicator, leads the IAB Media Council, sits on the IAB Education council and MMA Youth Council.