If you’ve ever seen the cult classic American Psycho, you’ll probably remember the scene where the assorted characters compare business cards. While it was obviously meant as sat-ire, however, there is a kernel of truth in that scene, because your business card is an opportunity to sell the services you offer.
It’s all about making the strongest first impression and there are several things to consider to ensure you\’re achieving that.
The shape of your business card is going to be the first thing a potential customer, client or contact will notice. Rectangular cards are classic for a reason but if you switch things up with a slightly different shape it’s more likely to stick out in their wallet. Consider rounded edges for a softer touch or a standard, clean-cut right-angled corner for a more sophisticated impression.
The colour of the card will be the next thing they notice after you hand it to them. Stick to clean colours and don’t overcomplicate things.
The first consideration should be how much space you want the logo to take up on your card. Should it take up an entire side? Should it be placed above or below the other information? Is it in colour or black and white? Whatever you decide, it should grab the viewer\’s attention quickly.
When it comes to the information on the business card, what you leave off is arguably just as important as what’s included on the card itself.
An email address and mobile number should always be included, but should your office ad-dress be there? It could take up a lot of valuable space. Also, you might want to include social media links.
It’s all going to depend on the size and scope of your business, as well as the kind of audience you target.
The finish influences not only how your card looks but also how it feels. Dual-purpose cards reveal resourcefulness but are not as effective and visually appealing as gloss, silk or more ambitious finishes. Think, once again, about your audience and what they would expect.
• Make your card memorable and relevant to you and your business. Do you want an edgy, contemporary design or something more elegant and formal?
• Use a more creative design that you might not necessarily have seen in a business card be-fore.
• Consult with a specialist designer or graphic artist if needed.