Sure-fire Ceramic Success

Grey stone and ceramic kitchen

As one of the largest ceramics’ brands in the world, overseeing the work of RAK Ceramics is no easy feat. The firm specialises in supplying ceramic products that include porcelain wall and floor tiles, tableware, sanitaryware, and faucets, all of which are made at one of more than twenty state-of-the-art manufacturing plants across the United Arab Emirates, India, Iran, and Bangladesh. In 2020, we at CEO Monthly highlighted the success of the firm by focusing on its CEO, Mr Abdullah Massaad. Discover why he was One to Watch back then, and remains that now.

On a yearly basis, RAK Ceramics can produce upwards of 120 million square metres of tiles, five million pieces of sanitaryware, twenty five million piece of porcelain tableware, and one million faucets, and each is just as exceptional as the last. Serving clients in more than a hundred and fifty countries all over the world, RAK Ceramics is headquartered in the United Arab Emirates. Whether the ceramics products are needed in Europe, North Africa, Asia, the Americas, Australia, or the Middle East, RAK Ceramics ensures that it delivers the best possible products every single time. As a firm that works on a global scale, RAK Ceramics has also sought to ensure that all of its global operations are overseen and delivered by a team of fifteen thousand staff members that hail from more than forty nationalities. That same staff team is also wholly committed to building a sustainable society by focusing on a wide variety of initiatives that seek to make the world a better place to be for both staff and clients alike.

Just a handful of the initiatives includes providing water and shelter to underprivileged communities, supporting active and healthy lifestyles, promoting creativity and innovation, creating a diverse and inclusive work environment, and enhancing the economic development of the communities where RAK Ceramics operates. As far as its own services go, RAK Ceramics is renowned for its wide product range and ability to produce bespoke ranges for both small and large scale projects. RAK Ceramics’ products are on display in some of the world ‘s most iconic buildings, and it always seeks to respect, inspire, improve, and deliver nothing but the best.

Not only does RAK Ceramics ensure that it delivers outstanding quality, but it has also established a reputation as being a pioneer in introducing high-tech innovations that are a breakthrough in the industry. RAK Ceramics makes full use of a wide range of technologies, including digital printing technology, as well as granitech, technoslate, twin press, dry glaze, and waterjet technologies. Of course, none of this would be possible without the work of the firm’s outstanding CEO, Abdullah Massaad. Mr Massaad is an individual who understands the core focus of RAK Ceramics, and how the firm can continue to innovate the industry whilst delivering excellence service and top-quality products.

Mr Massaad has long been an individual who understands the corporate landscape, but also understands the necessity for outstanding community-focused initiatives. RAK Ceramics is a firm that truly understands the needs of its customers, and the needs of the world around it. As CEO, Mr Massaad has lead the firm to greater heights of success than it has ever achieved, and that is also despite the challenges brought about by 2020 and all that it included. As for the future, with Mr Massaad at the helm, RAK Ceramics is in the very best of hands.

For more information about RAK Ceramics, contact Abdullah Massaad.

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