Category: Articles

What is a Personal Injury Lawsuit?

Posted on | by root

If you are ever in an accident caused by someone else’s mistake, you might have to consider filing a personal injury claim. However, unless you’re in this situation, you likely don’t know much about this section of the law. What is a personal injury lawsuit, and how does it work?

A personal injury lawsuit is a court case that involves an injured person suing the person or company that caused their injury. Personal injury attorneys usually handle these cases. You can learn more about personal injury lawyers or hire one if you are in this unfortunate situation.

Here is a brief guide to personal injury lawsuits and how they work. We’ll include a timeline for those looking to file claims and the essential steps to every personal injury lawsuit, from lawyer consultations to court dates.

What Makes a Personal Injury Lawsuit Valid?

A personal injury lawsuit occurs when someone who was injured in a car accident, work incident, or other accidental injury sues the person who caused the injury. Whether or not the injury was intentionally caused, the injured party has the right to file a claim if they can prove two separate claims about the accident.

The first fact a claimant must prove is that the accident has had lasting impacts on their health, whether physical, mental, or emotional. With the help of medical professionals, insurance agencies, and a lawyer, most claimants can claim this easily. Compensation will primarily help with medical bills.

However, the claimant must also prove that the accident occurred because of some act of negligence on the part of the other party. In the law, negligence is when an accident happens because someone breaks the law, does not follow safety precautions, or is generally careless.

How Do You File a Personal Injury Lawsuit?

To file a personal injury lawsuit, you’ll have to gather all the correct paperwork and evidence that the accident caused you lasting injuries and was caused by negligence. If you can’t prove both of these things, you won’t be able to file a lawsuit.

Once you’ve gathered the documentation, you can file the lawsuit through your local courthouse. The defendant will be informed and can settle out of court or challenge your suit in the courthouse. The whole process can take months to years, depending on whether or not you go to court.

Do you Need a Lawyer for a Personal Injury Lawsuit?

You will likely need to hire a lawyer to file a personal injury lawsuit. It’s extremely helpful to have legal help when you are gathering evidence, dealing with insurance companies, or witnessing in court. Cases without a lawyer are much less likely to succeed in court, and can be much more stressful for the claimant.

Similarly, hiring a lawyer can be quite crucial if someone files a personal injury claim against your business. As a business owner, there are several factors you’ll have to take care of, including the liability and compensation. Most personal injury lawyers offer free consultations, in which they can examine your case and tell you if you are likely to win in court.

Law firms also promise that you won’t pay any lawyer fees until you win the case, putting your mind at ease until you’ve received compensation.

What Kind of Compensation do Personal Injury Lawsuits Get?

Compensation is determined on a case-by-case basis, with a lawyer or judge ultimately deciding how the defendant will pay you. However, in most cases, the judge rules that the victim will get enough to cover their medical expenses.

If the accident has prevented someone from working or caused permanent disabilities, compensation is likely to be higher. However, it depends on the case, the negligence involved, and the lasting damage that was done.

Final Thoughts

A personal injury lawsuit is any lawsuit that involves someone suing another person or company for the injuries they sustained (by accident) at their hand. If you run a business, having certain policies in place compliant with legal requirements is essential to adequately deal with any workplace related injuries.

Segmenting Your Target Audience For Maximum Engagement

Posted on | by Jennifer Spencer

Segmentation is a fairly new concept in the marketing world. The idea behind it is to separate out your customers into specific groups such as behavioural habits, location, and demographic information. This type of marketing strategy helps you to target your audience in a more specific way. It also means you are more likely to get a higher engagement rate with these types of ads. Let us look at how you can segment your target audience for maximum engagement.

Understand Your Audience

To make segmentation effective, you need to understand your target audience. This can be done in a number of ways, but some of the best methods include surveys, polls and analysing data from your website. Once you research your target audience, you can then start to identify those key areas that you can focus your marketing on.

This data can be continually gathered both before, during and after the marketing campaign to help you make the next campaign even better.

Choose Your Style of Marketing

Now that you know the areas you want to target with your marketing, you need to think about what types of ads you will be running and on what platforms. There are many ways that you can display your ads including:

  • Social Media Paid Ads
  • Social Media Free Posting
  • OOH (Out of Home) Ads
  • Digital Ads
  • Email Marketing

It can be a good idea to start with free options as this will give you a good indication as to your ads effectiveness. Platforms like Facebook and LinkedIn allow you to select a particular demographic when creating your posts. You can also start to post on Twitter and Instagram as well before you consider paid advertising. This will also help you to build your audience.

You also want to be using as many different platforms as you can at the same time. This captures those that use Twitter but not Facebook and vice versa.

Test Your Ad Placement

If you are looking to target certain areas of the world with your posts, then you may need to think about what times of day you will get the best results. This can be discovered over time, and means you should do regular monitoring of the results. You should start to see a pattern emerge of what posts get the most engagement. You can then start to target those times specifically. The same should be done for any of your other information. You might find that older age groups won’t engage as much on social media as younger age groups. That means moving to more traditional forms of advertising for that group. The more ads you post and the more data you evaluate, the better each subsequent campaign will be.

Final Thoughts

When creating segmented ad campaigns, the biggest battle is finding and researching your target audience. Once you have that, the rest will be easier to create. However, you will still need to create ads that people will want to see to get the results that you desire. With your target audience in mind, you will be better placed to be able to tailor or personalise ad campaigns to better attract the right people, at the right time, in the right place.

The Growth of Business in Monaco

Posted on | by Jennifer Spencer

Business in Monaco: A hub of entrepreneurial growth

Monaco has become an attractive destination for entrepreneurs in recent years, as its low taxes, excellent infrastructure, and high quality of life provide a unique and appealing environment for start ups. The Principality is home to a growing number of tech companies, venture capital firms, and other high-growth businesses looking to benefit from the city-state’s favourable tax system and secure financial regulations. The principality offers 0% income and corporation tax, making it an attractive destination for those looking to start a business in Monaco.

The growth of business in Monaco

The growth of new Monaco business can be attributed to its excellent infrastructure. The country has invested heavily, enabling businesses to function more efficiently, allowing them to expand and grow at a rapid rate. The principality has world-class telecommunications, including 100% coverage by a commercial 5G network, a modern port, and a state-of-the-art heliport. Of course, the principality is home to a wide selection of business space for sale, ideally suited to a variety of industries.

Monaco’s high quality of life has also been a significant factor in its growth as an entrepreneurial hub. The principality is home to some of the world’s most luxurious and exclusive hotels, restaurants, and other facilities, making it an appealing destination to live and work.

The government has been proactive in promoting the growth of entrepreneurship in Monaco, taking steps to make it easier for businesses to set up and operate and implementing a series of measures to attract investors. These measures have included setting up a dedicated Investment Promotion Agency, introducing a range of tax incentives, and providing grants and other forms of assistance.

Finally, Monaco has become an attractive destination for venture capitalists who want to invest in high-growth businesses. The principality has several venture capital firms, which provide risk capital to entrepreneurs in exchange for a share of the profits. This has enabled many entrepreneurs to access financing that they would not have been able to obtain in other countries.

What are the best events for starting up a business in Monaco?

Monaco provides an ideal setting for business owners to take advantage of its various events tailored to entrepreneurs and startups. These include Monaco Business, the Monaco International Blockchain Conference, and the Monaco International Entrepreneurship and Investment Summit.

Monaco Business

The first event of its kind is the Monaco Business. It takes place annually and brings together global entrepreneurs and start ups to exchange ideas, discuss industry trends, and network. Those looking to starting a business in Monaco can expect to hear from inspiring industry leaders, gain valuable insights from panels, and attend workshops and seminars to develop their business ideas further. Last year’s event covered pressing topics, including macroeconomic forecasts for 2023, essential day-to-day management of security and archiving as a strategic issue for companies in their business processes.

Monaco International Blockchain Conference

The Monaco International Blockchain Conference is another popular event designed for entrepreneurs and startups. This conference is devoted to the latest innovations and advancements in the blockchain industry and offers a platform for blockchain developers, researchers, and entrepreneurs to collaborate and share ideas.

Monaco International Entrepreneurship and Investment Summit

Finally, the Monaco International Entrepreneurship and Investment Summit is another event tailored towards entrepreneurship in Monaco. The two-day summit is an excellent opportunity to gain insights from industry experts and network with potential partners and investors. Attendees can also attend workshops and seminars to learn more about the intricacies of successfully running and starting a business in Monaco.

What are the best startup incubators for entrepreneurship in Monaco?

Monaco boasts a growing network of startup incubators, designed to help turn emerging business ideas into successful ventures. Those accepted into the programme receive access to a wide range of funding opportunities, including grants and venture capital investments.

Accepted Monaco companies will also benefit from the shared resources of the incubator, such as office space, human resources, and marketing advice from experienced business owners and investors. Some of the best initiatives include the Monaco Tech Entrepreneurial Hub and the Monaco Foundry.

The Monaco Tech Entrepreneurial Hub

The Monaco Tech Entrepreneurial Hub is a nonprofit organisation that offers support to startups in the early stages of their projects. The organisation provides access to seed funding, venture capital investments, and mentorship.

The Monaco Foundry

One of the latest startup incubators is Monaco Foundry. This revolutionary new platform provides startup founders and investors with the resources they need to succeed in the competitive world of tech. The platform offers users access to a diverse range of resources, such as mentorship, access to capital, and tools for managing funds, operations, and growth.

The platform also enables investors to search for the right startup for their portfolio. Investors can filter start ups by industry, location, and other criteria to find the best fit for their needs. Once they find a startup they’re interested in, investors can evaluate its performance and track its progress over time.

Does Monaco have shared working spaces?

Yes, shared working spaces have become increasingly popular for those looking to start a business in Monaco, offering flexible, collaborative, cost-effective office solutions. Many of these spaces are dedicated to specific niches, such as co-working spaces for startups and freelancers or shared office spaces for larger enterprises.

Some of the most popular shared working spaces for businesses in Monaco include:

  • Wojo Monaco – Novotel Monte-Carlo

Wojo Monaco – Novotel Monte-Carlo is the first of its kind to open on the French Riviera. Novotel Monte-Carlo has partnered with Wojo to offer both fully-equipped co-working or private offices, as well as access to the hotel’s facilities. Members are encouraged to unwind in the hotel’s pool, spa, gym and restaurants after a day of work.

  • WEROCK Monaco Business Centre

Located in the Carré d’Or, WEROCK offers office and open space rental, domiciliation and administrative assistance for all forms of Monaco companies. WEROCK provides members with co-working spaces and meeting rooms, perfectly equipped remote working. It is open 7 days a week – 24 hours a day.

  • Regus Monaco

Regus co-working space is perfect for entrepreneurs and freelancers to work and grow their businesses in the principality. The office complex offers many amenities, such as modern workspaces, business amenities, conference rooms, and lounge areas.

  • THE OFFICE

Located in the heart of Fontvieille, THE OFFICE offers two expansive working spaces. With fully equipped offices, large co-working spaces, meeting rooms and tea rooms, THE OFFICE is a superb place to start a business in Monaco.

How can the Monaco Economic Board support entrepreneurship?

The Monaco Economic Board (MEB) is a nonprofit organisation created to help promote the economic development of Monaco. It works to attract startups and foreign investors, create jobs and promote partnerships between the public and private sectors.

The MEB has launched several initiatives to support those looking to start a business in Monaco, including the Monaco Business Angel Network, which provides access to capital for startups, and the Monaco Entrepreneurship Program, which offers mentors to entrepreneurs. It also supports startups in other areas, such as legal advice, marketing, and accounting.

The MEB also works to attract foreign direct investment to Monaco, offering tax and financial incentives. It also encourages the development of technology and research and development activities.

Monaco; a desirable location to start a business

Boasting a stable economy and a progressive taxation system, Monaco provides an ideal setting for business owners to take advantage of its favourable environment and benefit from a range of incentives specifically tailored to entrepreneurs and start ups. As a result, the real estate market has expanded considerably, becoming one of the most sought-after destinations to reside in the world.

To find out more about living, working and sourcing office space in Monaco, get in touch with a reputable real estate agency within the principality and start planning your move today.

Privacy Protection in an AI-first World

Posted on | by root

The advancement of AI technology in recent times has been a revelation for many. The world we live in is one where an unfathomable amount of data is created, transferred, collated, stored, and used every single day. Data is everywhere, and it is understandable that where technology can be used to automate certain processes that collect and process data, that is being explored by businesses and organisations. If it can take away some of the strain from the human element of the business, why not guide those resources where they can be better used elsewhere? We do need to shift how we think about data and privacy protection in an AI world though, and one of the best ways for a business to do so is to hire outsourced data protection services to ensure that everything is above board, and that all data processing sits within the relevant regulatory frameworks.

Privacy will undoubtedly come into the spotlight under greater scrutiny as larger volumes of data is created and shared. As we all carry around smartphones in our pockets that create this data constantly, you add this to business data and other personal data, and there is so much information that can be collected, analysed, and worked with to create predictions for all sorts of potential outcomes for individuals. Every aspect of our personal, private lives could come under scrutiny. The use of artificial intelligence to process this data will only likely increase this trend. With the evolution of AI there is a need to look at privacy protection in how it relates to artificial intelligence.

What are the privacy issues with the use of AI?

It makes sense that there is regulation that is balanced when it comes to privacy and AI. Where the use of AI is beneficial, it should surely be used, in the same way that technology has advanced to make our lives easier throughout civilisation. Obviously, though, we need to ensure that an individual has the right to data privacy at all times. This is where consent, explain ability, and regular audits comes into play, and although this might seem a time-consuming exercise for some people who see the increased use of AI as unavoidable, it does provide that human element that could be crucial in making ethical decisions and ensuring that data processed by AI is used in the correct way within an actual legal framework.

Regulations to deal with AI data processing

Article 22 GDPR is the way in which the EU and UK has looked to address any privacy issues that the use of AI within data processing has thrown up. We don’t know how the evolution of AI will unfold, in terms of speed and scope, meaning that a retroactive approach has been necessary to this point. With this framework in place though, it is a much better starting point to tighten up regulations in future as AI evolves.

The basis of the regulation is that if something is to be solely automated then there must be no human involvement in the decision-making process. This is not the case where the decision could have a serious effect on the individual, such as legal or financial decisions. These types of automated processes must have a meaningful human element that isn’t just a rubber stamping exercise, has been authorised by law, or the individual has given explicit prior consent to the process. If you are using an automated process for any decision-making element of your organisation in this way, you must have the ability to explain the entire process to the individual data subject.

Fines for failed AI data compliance

Another example of how the AI regulation has been drafted by the EU is in the fines that will accompany non-compliance. This is as follows:

· Any company or organisation that supplies incorrect, incomplete, or false information to notified entities will be fined up to 2% of global turnover or €10 million (whichever amount is greater)

· Failing to cooperate with national competent authorities and obligations will be fined up to 4% of annual global turnover or €20 million

· Developing a prohibited AI system, offering it for sale, or using it, will result in a fine of up to 6% global annual turnover or €30 million

Data protection services can make a massive difference to the approach your business takes towards data in general. Data protection and data security is a massive issue that we all need to be aware of in this day and age. When you consider the impact of artificial intelligence on the way data is processed, this must be factored into any plans you make for how you deal with data moving forward. There could be a wide range of benefits to implementing certain AI and automated processes to your business, and if it is done in an honest, explainable way, it will work. An outsourced data protection officer understands the nuances and can provide you with all the information you need to make sure that your company deals with data in the correct, legal manner.

Motivational Leader

Five Initiatives to Inspire Your Team at Work as a Leader

Posted on | by Akeela Zahair

By Charlotte Boffey, UK Head of Services for Employment Hero

Inspired and engaged employees are often the people who perform best. By fostering a work environment that motivates a team to perform at the top of their game, push boundaries, and challenge the status quo, business leaders can have a real impact on the quality of work their company produces. 

To improve employee motivation and inspire performance, your leadership team should set the standard. They need to be the driving force behind inspiring employees and helping them grow, whilst continually championing the company’s mission and values.

With these goals in mind, here is our advice on how to create a workplace environment that inspires and motivates your team to do their best work.

 

1. Encourage personal and professional growth

Career development and progression opportunities give your employees personal incentives that will benefit their overall contribution to the company. By encouraging personal growth through regular learning opportunities, you can help drive employee motivation, reduce turnover, and increase productivity rates.

 

2. Create a culture of reward and recognition

The best way to foster collaboration and honest feedback between employees is to encourage team members to give recognition and praise regularly. This could be through thank you notes, a team notice board, dedicated portions of team meetings or mentions on internal communication channels. By encouraging employees to recognise team members, rewarding your team for going above and beyond in their roles, and acknowledging achievements, birthdays, and work milestones, you can demonstrate to your employees that you are dedicated to their personal development. 

 

3. Establish company traditions

Whether it’s a bell in the office for hitting targets, a winning team lunch, a charity fun run or sharing some cake to celebrate a birthday, such traditions and rituals give your team something to look forward to and keep them feeling motivated throughout the year.

 

4. Allow for flexible working 

Our Remote Working Report found that 55% of remote workers would look elsewhere if they no longer had the option to work remotely. The advantages of flexible working schedules are obvious, so if your work style permits, we highly recommend giving your employees the opportunity to work remotely to help them achieve a sense of work/life balance.

 

5. Create a physical environment that inspires

A clean, bright, organised office goes a long way. Employees will appreciate efforts to make your physical workspace as comfortable as possible, even if that’s just a few small additions like indoor plants, bean bags, or computer monitors and keyboard stands. If your team is working remotely, you can offer a budget allowance for your employees to decorate their home offices so that they always have a comfortable working environment. 

 

Ensuring that your workforce feels motivated and inspired relies heavily on establishing a company culture that puts the wellbeing of employees and company values at heart. Whether it’s reward and recognition for your team, creating unique company traditions, or encouraging learning and development throughout the year, implementing these ideas can help your team feel that little more inspired.

5 Benefits Of Low-Code Multichannel Platform For Business

Posted on | by root

Are you exhausted from trying to juggle multiple channels and tools to communicate with your customers? Do you feel like you’re constantly playing catch-up and struggling to stay organized? If so, it’s time to consider using a Low-Code Multichannel Platform.

But what exactly is a low-code multichannel platform, and how can it profit your business? Great question! In this article, we’ll be diving into the top five benefits of using a Low Code Platform for your business.

From facilitating communication to boosting efficiency, a low-code multichannel platform can create a huge impact on the way you connect with your customers and run your business. So, don’t get in a fluster, and let’s dive in!

What is a Low-Code Multichannel Platform & why is it important for businesses?

Low-code multichannel platforms are like a dream come true for businesses!

These software solutions allow companies to build and deploy custom applications without needing to be a coding pro. Instead, they use visual drag-and-drop interfaces that make it a breeze for non-technical users to create exactly what they need.

Here’s the really cool part: low-code multichannel platforms let businesses create applications that can be accessed on a variety of channels, like the web, mobile devices, and social media.

In today’s digital age, customers expect to be able to get their hands on information and services no matter what device they’re using, and these platforms make it happen.

But wait, there’s more!

In addition to being a customer favourite, low-code multichannel platforms can also help businesses streamline their operations, save money, and boost efficiency. Because they allow for rapid application development, businesses can get new solutions up and running in no time, giving them a leg up on the competition.

Benefits of low-code multichannel platform for businesses

Increased efficiency and productivity: When you’re a business, you need to make sure that you’re doing everything you can to increase efficiency and productivity. The best example that can be taken here is Creatio.

It’s a low-code multichannel platform that allows you to create custom apps that fit your company’s needs and goals.

Faster time-to-market: Low-code multichannel platforms help businesses assemble, launch and repeat faster. They encourage businesses to develop applications more quickly, sometimes in days instead of weeks or months.

The speed at which you can get an application out there is directly related to how many bugs get introduced during development.

Enhanced flexibility: Low-code multichannel platforms are also splendid because they authorize businesses to be more flexible, adaptable, and agile.

Because the software is low-code, it means that you don’t need a developer or IT department to manage it. You can use any computer with an internet connection, so even if you don’t have access to a computer that’s connected to the internet all of the time, you can still use your low-code multichannel platform.

Improved collaboration and reduced costs: A low-code multichannel platform can prove to be a valuable tool for businesses because it allows for improved collaboration and reduced costs.

Instead of having different teams working on different channels, like a website and mobile app, all the work can be done in one place. And because it’s low-code, it tells that you don’t need a crew of high-paid developers on staff to make modifications.

Ability to reach customers on multiple channels: One last benefit of using a Low-Code Multichannel Platform for your business is the ability to reach customers on multiple channels all at once.

Think of it like an all-in-one shop for all your communication needs. Instead of having to navigate additional platforms and tools to reach your consumers/clients on different channels, like email, social media, and text, a low-code multichannel platform allows you to do it all in one place.

In a verdict!

So, using a low-code multichannel platform for your business might sound like an easy task, but it can actually be kind of a pain in the butt if you’re not careful. See, these platforms are supposed to make it super easy for you to create and manage all your different channels, like your website, social media, and email campaigns.

How to Succeed as a Startup CEO

Posted on | by Jennifer Spencer

Building a company from the ground up can be both exhilarating and stressful. As a startup CEO, it’s important to put a few key skills into practice. Whether it’s staying flexible or communicating with your employees, these skills will help you run things smoothly.

Hire the Right Employees

Startup founders can’t afford to hire very many employees, so it’s important to make sure the people you do hire work out. Think about the jobs you need done and create positions that encompass these job responsibilities. Each employee will need to wear multiple hats, especially at the beginning. They will need to be self-starters since you can’t guide each employee through every task needed to accomplish the job. You can reduce the expenses of getting help by contracting freelancers. That way, you don’t have to pay salaries or benefits immediately. Having some contractors will attract other employees as well. Just make sure you don’t misclassify someone as a freelancer since there are very specific rules about who is a contractor and who is actually an employee.

If you are paying salaries and benefits, make sure you work this into your overall budget. Things like taxes and payroll deductions are higher with employees than with contractors, so spend some time thinking about how you will cover these expenses. One option is to use some of your own funds until you can get the startup running a profit. Looking for ways of reducing your monthly expenses, such as refinancing your student loans, can give you more financial breathing room. If you’re thinking about refinancing, take some time to review a guide on fixed and variable rate loans before deciding.

Offer Flexibility

As the CEO of a startup, you will need to be flexible, both with your employees and in your work. You will need to be able to learn quickly and adapt to change because things will go wrong. Going with the flow allows you to push everyone to do their best. It might require you to go in a different direction or stop a project that is draining your resources. Because you may not be able to hire accountants, analysts, or other specialists, you will need to be able to problem solve on your own. It also requires you to offer employees flexibility, including nontraditional hours or the option to work from home. This helps both attract and retain talent.

Provide the Tools Employees Need

Even if you hire great people, they won’t get their jobs done if they are unable to use the tools they need. It may take money and time to obtain the right programs and equipment, but in the long run, it can save you money. When your employees’ tools work well, employees are less likely to lose important information in the middle of a project. Consider more than just the basic hardware and internet connection. Think about social media tools, communication applications, and other tools that can be scaled up or down easily. Using the right software allows employees to gain a competitive edge.

man looking at camera

Transforming the Future

Posted on | by Magdalena Lew

With more than 47 years of professional experience in the local, regional, and international market, Zuhair Fayez Partnership Consultants (ZFP) excels in the construction industry. As a more sustainable future beckons, we find out the company’s plans from Dr. Al Assaf as he is recognised in the CEO of the Year Awards 2022.   

Zuhair Fayez Partnership Consultants has been serving the regional architecture and engineering (A&E) industry since 1974. Today, it is one of the leading companies, as well as the most established in architectural, engineering, project management, construction management, engineering information system, manpower supply, municipality services and studies, and information technology in the Kingdom of Saudi Arabia.

As well as being among the oldest firms in the region, ZFP possesses an unparalleled experience and knowledge base of the Middle Eastern construction industry with its skillset combining a blend of innovation and local aspirations.

The company’s current organisational structure comprises of the following main divisions: design, municipal projects and construction management, and site supervision services, and it has been working for government and major private sector clients, in addition to being a one-stop shop for A&E services, ranging from need assessment to final handover.

“During this journey, there has been a myriad of contributions that have attributed distinct value to the industry,” says Dr. Abdulaziz M. Al Assaf, the firm’s CEO. “During these 47 years of multidisciplinary presence, ZFP has given value to the A&E industry by always promoting newer yet authentic methods and approaches of project development and delivery, starting from highest standards of health and safety, through enhanced environmental and sustainability compliances, implementation, and promotion of ESG principles to digital transformation initiatives.”

Dr. Al Assaf received his degree in civil engineering followed by a master’s in engineering management from Saint Martin’s University, Washington, USA. He joined ZFP in 1991 as manager of the Riyadh Office and since then, he has been involved in overall supervision, project management, and construction management, as well as design-built projects.

In December 2022, owing to his extensive 30-plus years of services and contribution to the regional construction industry, Dr. Al Assaf was recognised and conferred with an Honorary Professional Doctorate in Projects Management. He was the first Arab engineer to become a chartered engineer in the UK.

Prior to joining ZFP, Dr. Al Assaf was working for the Ministry of Interior’s projects department and the USA Corps of Engineers. During his professional journey, he has delivered state-of-the-art solutions to local and regional construction clients. His professional leadership approach is based on standards and norms that deliver value, innovation, and sustainability with affordability to clients, while promoting local and regional content.

Working with almost all major government sector entities including ministries, municipalities, government departments, and authorities in realising mega projects of diversified nature, Dr. Al Assaf has an in depth understanding of the local and regional architectural and construction industry needs. Under his leadership, ZFP has now engaged in the giga projects under the KSA Vision 2030; these include NEOM, Qiddiyah Red Sea projects, Amaala, and Dariyah Gate.

Employing high caliber professionals and support staff with Dr. Al Assaf at the helm means that the consultancy services provided by ZFP are delivered with the highest degree of professionalism, having completed more than 1,000 projects to date.

“The benefits of the ZFP solutions to clients are multifaceted,” he explains, speaking of what sets the firm aside. “There are qualitative and quantitative benefits in terms of optimum value of money, numerous state-of-the-art designs and sustainability-oriented developments and operations. All these are demonstrated at their best in long-term development programmes, most of which are owned by governmental clients.”

Some of the above programmes include those for the Ministry of Housing, interior affairs, health, and defense and aviation; a couple of these ongoing/completed programmes are briefly described below:

 

Design and Supervision of Housing Sectors in Various Parts of the Kingdom

A huge undertaking with 115 sites (covering a total site area of 110 million square meters and a total built-up area of almost 22 million square meter) aiming at providing communities with healthy social lifestyle and a unique sense of place while promoting sustainable environmental principals.

The project aims to design and plan for multiple housing complexes covering inclusively: housing, education and health services, religious and social amenities, security, and public realm.

 

Programme of the Design and Development of Airports Across the Kingdom

ZFP was awarded by the Saudi General Authority of Civil Avi­ation (GACA) the consultancy services for the planning and design of several regional (domestic) as well as international airports, to meet the growing passenger and aircraft movement demand togeth­er with the provision of modern facilities. Thus, facilitating a better level of service (LoS) for airlines and consequently for passengers.

ZFP envisaged the strategic masterplan development of the airport facilities for the next 12 years onwards; it also described the basic concept of the design development of the airport facilities and related infrastructure.

A pioneer in the use of Building Information Modeling (BIM) technology throughout the design process, sustainability study, construction managements (through 4D and 5D simulation), and facilities management as well, ZFP has already, successfully, finished several MEGA projects with a seamless coordination between architects, engineers, and contractors, enabling quick design decision making, production of accurate construction documents, and automated BOQ extraction from the models.

In fact, when onboarding new clients, ZFP’s implementation of BIM technology into the course of a project has huge advantages, such as design visualisation, rapid design modifications, optimised multi-disciplinary coordination, and clash detection to ensure smooth construction without obstacles, as well as better collaboration between all project stakeholders.

To achieve the above advantages, ZFP provides internal customised developed tools to automate most of the repetitive tasks and increase accuracy and productivity, including cloud services which were developed by Autodesk, and creating a tool that has made it easy for the client to be involved during the process and enables them to interact and communicate from the early stages of the project.

“By using tools such as this, clients’ reviewers are in direct connection with the product while it’s being developed and can give feedback to the ZFP team for any modifications or corrections, if needed or observed,” Dr. Al Assaf explains further. “Working with cloud-based services, like Autodesk BIM360, has made it easier for the client and all project stakeholders to find what we call “Single Source of Truth” product that is available all the time.”

This is just one area where ZFP differentiates itself from competitors; other factors that set it a notch above include the successful delivery of its innovative solutions to multi-disciplinary and multi-geographic platforms, which have gained the firm recognition in publications such as Engineering News Record (ENR), CEO Global and CEO Middle East Magazines, Construction Technology Festival (GCC), and Fast Company Middle East for Innovative Solutions.

Engineering News Record, which is the most reputable US-based international platform for assessing and ranking consultants and contractors from around the world, has placed ZFP in the top 225 global ranking of international design consultants, four times in a row, with this year’s rank of 84th in the world. Plus, CEO Today Middle East and CEO Today Global magazines have both acknowledged the performance of the company under its current leadership.

A keen focus on the sustainability-oriented design and construction methodologies that are in-built in ZFP’s developed solution have been recognised by the regional industry at the Construction Technology Festival 2022 in Dubai, where ZFP was nominated among the top five most sustainable organisations in the Middle East. And it was crowned Most Innovative Company in the region by the Fast Company Middle East.

It will come as no surprise to learn, then, that Dr. Al Assaf has yet a further accolade to add to the trophy cabinet as he recently gained recognition in the CEO of the Year Awards and was named CEO of the Year, 2022 – Riyadh, Saudi Arabia.

Understandably delighted, Dr. Al Assaf does not have long to celebrate his latest success as business must resume in order to keep up with the fast-paced and ever-evolving environment of the construction industry, for almost $1 trillion worth of development projects have commenced, or been announced, since the launch of the Saudi Arabia’s Vision 2030 agenda. This programme intends to wean the country off its oil-based economy and to align it towards service domains, with smart cities and economic zones that will have infrastructure for digital transformation of the incoming service and corporate sectors.

The Vision 2030 Saudi Arabia has initiated a boom in the country’s construction industry, in terms of new fully sustainable cities being planned and designed to provide state-of-the-art giga projects in entertainment, recreation, and hospitality sectors. This boom is evidenced by the presence of a whole host of top-ranking international consultant and construction firms deployed in KSA with framework agreements. In this context, it is rational to believe that Saudi Arabia has enormous potential for the international construction market.

Currently in the process of shifting from project-based digitalisation to complete digital transformation, ZFP is planning a test phase for the end of the first quarter of 2023.

“ZFP is a firm believer in the ECG based functioning of the business,” finalises Dr. Al Assaf. “We were among the top five sustainable organisations of the Middle East, ranked by the Construction Technology Award 2022 in Dubai. This is due to our active participation in the sustainability-oriented projects of the Vision 2030.”

For business enquiries, contact Dr. Abdulaziz M. Al Assaf from Zuhair Fayez Partnership Consultants on their website – www.zfp.com

Pubity Group logo

Social Media Titans

Posted on | by Magdalena Lew

It was in 2014 that Kit Chilvers started his first Instagram page, ‘@football.newz’, on which he was posting game scores and astonishingly grew an audience of over one million followers in just 12 months. This was only the beginning. Fast forward to 2021 and 22-year-old Kit and his team had built several more social media accounts including ‘@pubity’, ‘@dadsaysjokes’, and ‘memezar’, among others, with a combined following of over 100 million people.

CEO Monthly has recognised Kit’s extraordinary success in the world of social media by crowning him Entertainment News CEO of the Year 2022 – Northern England, so we got in touch with him and his business partner, Iyrah Williams to learn more about Pubity Group and their plans for world domination.

Having fast become Instagram influencers at just 14-years-old, Kit Chilvers and Iyrah Williams went from focusing on just sports and memes on their football page to expanding to an array of social media accounts that are diversely themed around humour, travel, social commentary, gaming, and even pets. In the beginning, Kit certainly wasn’t expecting it to become such a goliath, saying, “I just started it as a hobby, from school here in Worcester. It was like a game to see how many followers I could get. At the time, there wasn’t as much money as there is now in social media, and it’s still so new.”

He encouraged his friend, Iyrah to create his own page, too, and by the age of 16, they had gained over two million followers between them and caught the attention of British digital news publisher, LADbible. Rather than going to college, they were snapped up as apprentices by the news outlet, with it supporting them in their move to Manchester to take on their new roles. The pair found themselves overseeing LADbible’s main Instagram account and discovering popular memes such as Big Shaq’s ‘Man’s Not Hot’.

Kit and Iyrah enjoyed working for LADbible, having grown its Instagram account from two million followers to around seven million, showing their ability to keep on top of all the trends and taking part in a range of exciting projects. In fact, they soon spotted a “niche in the market for pictures and posts that weren’t being posted anywhere”, including Reddit and Twitter content that was “edgier” and “not as brand friendly” for LADbible’s audience.

Knowing there would be an audience that would resonate with that content, they decided to go on their own venture, launching the ‘@pubity’ and ‘@memezar’ pages. These pages were fast gaining traction not only in the UK but also the US, with the duo using the same techniques to promote their pages since the beginning in form of shoutouts from other popular pages. They continued to curate popular content by gaining permission from the copyright holder or by purchasing content from licensing agencies.

Kit and the team know exactly what their audiences want, with him saying, “It’s being able to stick to what people really want to see overall. We say for people that want to grow themselves, stick to a niche. It’s really hard to achieve that top line straight away. You have to go through a certain point of being a niche audience, whether it be, for example Francis Bourgeois, the guy that did the trains. He really knew what he wanted, and that’s when you can expand.”

And their journey hadn’t ended with LADbible, either. By the end of 2019, Pubity Group had grown a huge international audience, the majority of which is in the US, and Kit saw the opportunity to collaborate with LADbible. So, he reached out to co-founder and CEO, Solly Solomou who agreed that he wanted Pubity Group to help LADbible reach the US.

Speaking about catering for an American audience, Kit says, “We’re around 50% US and about 25% UK. Just because of the numbers that we have, we just changed our terminology to work with the US audience because we know that if we want more followers, the numbers are over there with the US and Canada. In terms of taking on the US, it’s really where the money is – I mean, the majority of the budgets in the US are so much bigger, and the deals that we can achieve are so much bigger in the US. For us, it’s where we really see ourselves in the next 12 months.”

Iyrah adds, “We’re building a team over in the US, as well. As of now, we’ve got 15 full-time staff and one of those is in America. We’re looking to build a bit more of a presence over there, in New York and LA.

“We’ve got team members out in India, too, so it’s not just UK or America. We’re looking to hire globally because nowadays people can work from anywhere.”

Kit elaborates, “Being in different time zones, it really helps us to get everything out whenever it happens, so for example, if we’re asleep over here in the UK, we have someone, whether it be in India or LA, that can get content out.”

Pubity Group soon found itself partnering with TikTok, promoting, and using the platform months before it gained huge popularity during the pandemic. The Pubity Group team were posting videos on TikTok and also sharing these to Instagram to urge people to download TikTok. And that’s not all in terms of collaborations for the company. It has worked with the likes of dating app, Hinge and fitness brand, Gymshark, as well as been working on a new project called No Brainer TV, a platform for original content.

Now, Pubity Group has 15 main pages that people might not know are all owned by the same company. Kit and Iyrah are really pushing creating their own content, with Iyrah saying, “We’re making videos with our own inhouse creators who have their own big followings on TikTok, and we’re using them to create cool brands together and make our own content instead of using other people’s.”

He continues, “We’ve done some really good stuff. We’ve got the biggest dad jokes brand in the world, and for that, we’ve done a best-selling Amazon book. We’ve done a lot of sports stuff, too. In all these niche areas, we’re trying to create as much original content as we can.”

So, what’s next for the behemoth that is Pubity Group? Iyrah shares, “Our next step going into 2023 is to really double down at creating our own original content because we’ve seen really good success over the last six months from creating our own stuff. For example, our video went super viral on TikTok and we gained over 200,000 followers on a brand new page in just two weeks.”

There really is no signs of stopping for Kit, Iyrah, and the team, who are well on their way to becoming one of the biggest youth/gen z publishers, and we at CEO Monthly are truly rooting for their continued success.

For business enquiries, contact Andrew Chilvers from Pubity Group via email – [email protected] or on their website – www.pubitygroup.com

woman smiling with crossed arms

Revolutionizing Parking: A Future Everyone can Love!

Posted on | by Magdalena Lew

Founded in 2009 by dynamic father/daughter duo, Don and Shareena Sandbrook, Frogparking came about from watching a parking warden chalking tyres in the rain. Having been successful in other industries using cutting-edge technology, the pair decided to modernise the world of parking. We find out more about the firm as it celebrates Shareena being recognised as CEO of the Year, 2022 – New Zealand.

Frogparking is a Deloitte Fast 50 company offering an end-to-end smart parking solution to large premium clients around the world. Remaining nimble in its approach enables Frogparking to be agile and future focused, whilst its parking technologies offer one-of-a-kind profitable solutions to customers, fit for their unique business needs.

First in the world to produce solar-powered parking sensors, laser indoor sensors, and wireless parking guidance, the firm has a full, in-house hardware and software design team, and its unique platform also includes custom mobile apps, dynamic signage, and cloud-based data reporting software. But whilst it may be a highly innovative tech company, Frogparking still upholds its deep-seated family values.

“As our culture is very much a family supportive environment, my leadership style is also inviting and encouraging – I will always have my doors open for communication with staff,” explains CEO, Shareena, who actively encourages a collaborative environment to nurture joint leadership throughout the firm’s internal structure.

With a Bachelor of Business Studies in Marketing from Massey University, a Postgraduate Diploma in Management Studies, and an Executive MBA from Waikato University, Shareena may be armed with the paper qualifications she requires to take the business far, but her skills extend much further. Shareena has an extremely strong customer focus, shaped around building sustainable long-term relationships and effectively communicating to shape the competitive advantage of the company.

“With my extensive marketing background, I took it upon myself in the early stages of Frogparking to develop sales and marketing strategies and implemented them myself,” Shareena elaborates. “Although my time is mostly spent as CEO, my love for marketing results in a natural gravitation towards those activities. I see this as an advantage as I’m still very present in the sales and customer-facing environment and can ensure our direction remains customer focused.”

Having such a large portfolio of corporate and business owners with high value parking assets, Frogparking must ensure that it stays ahead to keep its competitive advantage. One of its key differentiators is that it can offer a full end-to-end solution, something that no-one else in the world can offer, and which clearly sets the firm aside.

What makes Frogparking truly stand out is the ability to customise its hardware to match what its customers need and want, enabling its clients to make smart business decisions by using accurate data analysis from its reporting dashboards, and caring about what its customers can provide to their own customers in turn.

“We call our solution FrogOne,” says Shareena. “It’s the only solution that saves clients money in the long run and drives higher ROI. In brief, it’s one supplier, one dashboard, one system, and one aggregator. When we say we offer end-to-end, our product really does it all. Although it can integrate with third-party solutions, our customers don’t need to bring in other providers for a complete parking solution.”

But it’s not simply clever technology that has made the company so successful, it is also down to the diligence of the team behind the scenes at Frogparking.
 
“The passion and dedication that is reflected in our everyday successes and milestones is due to our staff and the hard work they put in,” Shareena enthuses. “Having such a strong working culture means that the passion for Frogparking’s success is contagious amongst our team. This helps us not only drive our business in the right direction, but it fosters long-term staffing connections.”

It is Shareena’s dynamic leadership style that earned her success within the CEO of the Year Awards 2022. This award recognition comes hot on the heels of another prestigious accolade for Frogparking as it was recently recognised as one of the Top 10 Smart Cities Solution Providers in the GOVT CIO Magazine.

Now, with the next 12 months firmly in her sights, Shareena has big plans for the company.

“We are building our brand specifically focused on our US market, directly launching our world-first end-to-end solution, FrogOne,” she states. “The nature of FrogOne allows us to target the industry’s low hanging fruit which means our long-term goal to grow revenue to 50 million is inevitable as we look beyond the next 12 months.”

And does Shareena have any plans to build upon her own career? Of course she does! Whilst Frogparking is always going to be her first priority, she is constantly looking to see how she can utilise her knowledge and expertise to give something back. She is also keen to fly the flag for women in business and wants to encourage like-minded females to push past the industry barriers that are all too often placed in their way.

“It wasn’t always an easy path to get to where I am today, but it is very important to me that I continue encouraging other women to always advance in their own careers, no matter what the challenges at hand may be.”

For business enquiries, contact Shareena Sandbrook from Frogparking on their website – https://frogparking.com/

Business coach.

The Changing Face of Training

Posted on | by Magdalena Lew

Having just toasted to its 20th anniversary in business, TOOJAYS Training & HR Consultancy Ltd (TOOJAYS) has another reason to celebrate as its enthusiastic, passionate, and driven CEO, Lee Martin is named CEO of the Year 2022 – East of England. We find out more from Lee about the firm, its history, and its future.As an award-winning leadership, management, and team development training and HR consultancy company based near Peterborough, TOOJAYS Training & HR Consultancy excels at delivering inspirational learning and development, and HR solutions to a global client base.

Working across all sectors and industries, from FTSE 100 to SMEs, public and private sector, wherever there is a need for the development of people, there is a need for TOOJAYS’ services.

Big brand names such as Kuehne & Nagel, Heineken, The Rank Group, Allianz, John Lewis, HM Treasury, CIPS, Z Hotels, Avon, Cedo, Aviva, Sodexo, and Matalan, to name a few, have engaged TOOJAYS’ services over the years. They have experienced the company’s bespoke programmes and enjoyed its ability to really listen to and understand their needs, and deliver tangible value.

TOOJAYS was officially established in 2003, however its story started much earlier than this. Formed by Lee Martin, the original focus for the firm was on providing enjoyable and relevant soft skills courses for managers and leaders. Lee’s own experience of training providers had left him disillusioned with their lack of flexibility, understanding of client and delegates’ needs, and ability to deliver. As a result, he was convinced there had to be a better way. So, stepping out of his senior HR role with his corporate employer, and utilising his own consultancy and L&D expertise, he set up TOOJAYS.

Lee explains more about these early years and how the company evolved even further to become what it is today. “As time passed and the business grew, more clients were approaching us to assist with specific development and personnel issues,” he begins. “That’s when things got interesting. Because of our adaptability, understanding, and expertise, we were able to create tailored solutions to clients that had real impact and made a difference.”

Soon, Lee found himself involved in much more than just training courses. His approach to experiential learning meant that his reputation proceeded him – and coaching, team building, HR advice, graduate development, and event management found their way into the company portfolio.

Utilising a core team of experts and excellent facilitators, Lee is now able to continually ensure the quality of everything the firm does and, while he continues to add more services and solutions, as well as strives to provide a unique partnership relationship to clients, his initial goals haven’t changed since day one. These are to respect the individuality of clients and ultimately equip and enable them to succeed for tomorrow’s achievements.

“Regarding our values… we value innovation,” he enthuses. “We always aim to be leaders in our field and address tomorrow’s challenges today. We value passion and we are passionate about our work and look to inspire our customers to feel the same about what they do. We value excellence and are committed to providing a high-quality service at all times. We value integrity and strive to uphold the highest professional standards and, finally, we value teamwork. We believe in bringing out the best in each other.”

So, let’s learn a little more about Lee… As a Chartered Member of the Chartered Institute of Personnel and Development (CIPD) he is an experienced Learning and Development professional having spent over 25 years in L&D consultancy, training, and senior management positions.

Having established TOOJAYS in 2003, Lee has worked internationally in both public and private sectors in a variety of industries, providing training, coaching, facilitation, and consultancy to managers and directors at all levels.

He has project managed change management initiatives, delivered training and learning needs analysis (TNA & LNA) processes, as well as delivered outplacement services and works as a HR Director and Head of L&D departments.

As a motivational trainer and coach, Lee has worked with high performing individuals at all levels, from CEOs, executive teams, VPs, MDs, to front line staff. He has delivered bespoke training and leadership programmes to graduates through to board level in both national and international organisations.

Lee has designed and facilitated team building events, business planning sessions, focus groups, and strategic planning sessions, with a diverse range of clients from the small through to large multi-nationals and even professional bodies.

With his trainer hat on, Lee has worked internationally within organisations to deliver certificated programmes and presentation techniques and, finally, as a business adviser, Lee has worked with hundreds of SMEs to improve leadership, management, and HR capabilities to help grow clients’ businesses and ensure legal compliance.

Overall, Lee’s passion for enabling others to achieve their goals has been the driving force behind the success of TOOJAYS.

“My leadership style has always been one to show respect and humility to the knowledge within the team,” he elaborates, telling us what he believes makes him a successful leader. “Listening to others, gaining understanding from their experiences and coaching development and solutions, as well as effectively empowering others to perform and reach their potential, which in turn benefits the team and company. This is fundamental to the DNA of TOOJAYS and the way we work and engage with clients. Listen, respect, engage, empower.”

Despite his exceptional skills as CEO, Lee is also quick to sing the praises of his dedicated workforce, describing his staff as the reason for the company’s overall success. When looking for new talent to join the team, Lee wants a customer-centric mentality, combined with the ability to take the initiative to resolve the customers issues, and a thirst for constant self-improvement.

In fact, his dedicated team were behind him and the firm all the way when the Covid-19 pandemic hit and the workload dropped off the proverbial cliff.

“We had to adapt very quickly – which, credit to the team, we did successfully,” Lee states. “We moved our courses to online delivery via Zoom and webinars, which required a different skillset but enabled us to maintain the high standards of leadership and management development. We also developed our own range of on-demand training. We’ve found post-Covid these approaches live on and whilst we are returning to face-to-face training, the remote and on-demand solutions are still very much of the new way of working which supports a hybrid workforce.”

This adaption to offering remote solutions was obviously a huge challenge, but the ability of Lee and his staff to be agile served TOOJAYS in great stead, and business is once again booming.

Having learned lessons from the pandemic, yet survived to tell the tale, was just one of the reasons that Lee recently gained recognition in the CEO of the Year Awards and was named CEO of the Year 2022 – East of England, UK.

Now, as he looks to the future, it seems that the firm will continue to be a fast adaptor of new technology and mediums in order to deliver its leadership and management solutions effectively, with 2023 looking bright when it comes to providing more resources and greater access to its podcasts, YouTube videos, online remote eLearning courses, webinars, and downloadable content.

And how does Lee intend to build upon his current success? “I’m always learning, and don’t believe age should be a barrier to that,” he laughs. “I continue to learn new tools, techniques, and processes for the team, and from clients, colleagues, and collaborators. I am sure that will continue into 2023, and as a result, benefit the company.”

For business enquiries, contact Lee Martin from TOOJAYS Training & HR Consultancy Ltd on their website – www.toojays.co.uk

Lee Martin
Group, team or staff discussing with sticky notes a schedule for future project together

“How Business Leaders can Develop a Healthy Money Mindset – Benefitting their Organisations”

Posted on | by Magdalena Lew

By John Castro, CEO of Investment Mastery –

Regardless of the prosperity of the organisation, often the atmosphere around money and personal finances in the offices is quite tense. Some people might think that they should not tackle the topics of salary or investments with their colleagues as it might make them be perceived as overly confident or well-off, or quite the opposite, they may refrain from seeking financial advice and discussions due to insufficient knowledge. But as a business leader, you can play a key role in injecting a healthy approach to all the money-related topics in your organisation. Here are the steps you and every other member of the organisation can follow to alter their thinking about money.  

 

Ask yourself some critical questions

In order to be a good influence on your organisation, you first need to get into the core of your relationship with money. Give yourself some time and discover what limiting beliefs around money you might be carrying around? For example, do you believe that savings are strictly for a rainy day? Do you avoid investing in fear or losing everything? Do you hold any biases surrounding people who are well-off or impoverished? 80% of success boils down to the right mindset, so if you hold some unfavourable views on finances it will translate directly into actions. 

 

Examine each limiting belief 

Each of the beliefs that we hold comes from the outside. Either from the experience, someone else’s story or it was engrained in us when we were very little. Very often, even though our financial circumstances changed we still persist in the old pattern of thinking, for instance, if your parents barely made the ends meet and money was always an issue, even though your situation might be completely different now, you still hold that limiting belief that your financial condition is in danger. In consequence, you might back off from any type of investing and risk-inducing decisions. 

 

Invest in financial education 

After you unpack your personal relationship with money and embark on a journey of introducing a healthy money mindset in your organisation, you can arrange a financial education course for your employees. Of course, you do not need to be the one leading it. Organisations such as ABC and XYZ can help spread knowledge about finances, foundational skills, and psychological factors and engage your co-workers through a wide range of online webinars, workshops, tasks, and presentations. 

 

Consult with a mentor 

Financial mentors can support you in getting rid of money-related biases and contribute towards the development of a healthy mindset. They can equip you with the right tools, strategies and practices on how to successfully navigate your personal and organisational budget as well as how to develop a growth mindset when it comes to investing. 

 

Read as much as possible 

Getting inspired by successful entrepreneurs, founders and investors and gaining new knowledge on financial strategies, planning and risk management will always benefit you in developing a healthy mindset around money. You can use plenty of free, online resources such as YouTube videos, podcasts, and books talking about personal finance, small business and startup operations.  

 

Put theory into practice 

All the theory in the world is not worth it if you do not put it into practice. So, start with small steps. Look at one of your limiting beliefs and the consequence it has on your decisions either in a private sphere or in your company, and start to take the voluntary risk by doing something opposite to your former belief on a small scale. 

Remember that as with every practice, it will need to take time for you to feel confident in following another way of doing things. However, the more effort you put into it, the more progress you’ll notice in your confidence in decision-making and financial risk management. 

 

About John Castro, CEO of Investment Mastery

John is the CEO of Investment Mastery, an e-learning and online training company dedicated to educating beginner investors on how to use the Stocks and Crypto Markets to create financial independence for themselves and their families. From humble beginnings, John thrived for success at a young age, which has seen him involved in many business ventures throughout his 20s, using his impressive sales skills to produce untapped revenue for several 7 to 8-figure organisations.

Today, he has harnessed his ability to understand human buying behaviours, build high-performing teams and his methodology of keeping business very simple, to take Investment Mastery to new heights, which has seen over 25% growth year on year since 2017. Using Investment Mastery’s investing methodology, his investment portfolio grew 147% in 2021, and now, still only in his 30s; while embracing the ongoing evolution of the e-learning industry, he is leading Investment Mastery through a transformational plan to expand internationally with a plan to 2.5x the business in the next three years and champion the combination of EdTech with FinTech through the ever adapting Investment Mastery membership platforms. 

 

About Investment Mastery 

Founded in 2003, Investment Mastery is a premium training and education company delivering easy-to-follow and profitable trading and investing strategies. 

Today, Investment Mastery delivers over 47 training seminars and workshops, online and live in-person, annually. They have educated over 15,000 people across 25 countries, while also developing and delivering industry-leading online support and training that is delivered in three different languages. 

Led by founder and chairman Marcus de Maria and his expert team of real traders and investors in the fields of stocks, cryptocurrencies and forex, Investment Mastery’s training education is influenced by the exact same proven techniques that Marcus uses to trade and invest his own money. 

The team at Investment Mastery do not just help clients to strengthen their finances, but their mindset too. This helps clients uncover, address and breakthrough their limiting beliefs behind wealth creation and find their reasons ‘why’. This unique approach is what sets them apart from other wealth creation educators and is why clients achieve such incredible results. 

https://www.investment-mastery.com/