New Survey Shows that the Right Name Could Increase Sales

Did you know that the right name could increase your sales? According to data released by Simply Business in February 2023, consumers are more likely to engage with a company if it has a funny or witty name. The insurance provider surveyed 2,003 adults in the UK and found that 64% are more likely to take notice of companies with catchy names. Delving further into the research, humour was a leading factor in determining a catchy company name.

Pun-tastic company names certainly aren’t suitable in all contexts, but the survey does reveal a bigger point. Branding, specifically the name of your company, matters. So even if it’s not funny, the name needs to stand out. It needs to convey something about your business and be memorable enough that people engage with what you’re offering. A great example of how a catchy name can get you noticed is Perky Blenders.

The London-based coffee company beat 1,500 businesses in the UK to claim the title of Britain’s best-named small business. The play on words clearly references the ever-popular show Peaky Blinders and is, therefore, memorable. The pun also suggests the coffee company is British (because the show is set in Birmingham) and that it is, potentially, somewhat edgy.

The Right Names Make an Impact

The name tells us something about the company, making it more than a name. Perky Blenders gives us an insight into the business, its owners and their personalities. What we hope this demonstrates is that you can’t be complacent when it comes to naming your company. People take notice when you have a great name, so take the time to develop a good one.

Of course, as it is with all creative endeavours, coming up with a noticeable name isn’t easy. Copyright issues, a lack of inspiration or limited options can make the naming process difficult. Cue digital technology and the ever-evolving skills of artificial intelligence (AI). An online business name generator not only gives you ideas, it gives you ideas that can improve search engine optimization (SEO) so that potential customers can find you online.

A Name Needs to Match the Medium You’re Using

According to CBRE, ecommerce accounted for more than 20% of all retail sales. In 2021, ecommerce sales topped $871 billion. It, therefore, pays to have a name that gets you noticed by search engines and online consumers. An AI-powered generator considers the structure, style and potential visibility of a name. It can also determine how effective the name will be when it’s translated to a URL and, moreover, if the name is available as a URL.

Calling your company Best Drinks Company in London might sound good in theory, but that’s going to translate into an awful URL. It’s too long, which makes it hard to enter and remember. Because of this, a business name generator wouldn’t suggest it. Instead, if you input the keywords “drinks company” in a generator, it will give you  web-friendly suggestions. Getting ahead in business isn’t easy, but the right name can help. If you can utilise the power of AI and business name generators, you might just increase the chances that people will notice your company.

Implementing a Knowledge Management System to Improve your Business Operations

One of the questions most commonly asked by companies considering the use of a knowledge management system to streamline their business operations and improve efficiency is “How long does it take to implement a knowledge management solution?”

However, implementation of the technology alone will not be able to deliver a complete solution.

A clear understanding of all elements seen to make up a successful knowledge implementation is required in order for a knowledge management system to be effective; technology is only one part of the knowledge management jigsaw.

In the article below, we will discuss the 4 pillars of knowledge management that need to be considered in order to ensure the success of the knowledge management project, allowing businesses to deploy their new knowledge management system both quickly and effectively.

Ensuring the Success of a Knowledge Management Project

Implementing your new knowledge management solution as quickly as possible is of little use if your team isn’t on board, your content not fit for purpose, and the processes behind your newly deployed system not fully understood or agreed upon. Only when all of these requirements are met can the project management aspects for implementation be determined.

Experience tells us that strong leadership has a significant impact upon the success of a knowledge management project, along with the selection of the right knowledge management tool for you and your business.

Choosing the best software for your knowledge management project is the key to ensuring speedy and successful deployment, and there are many tools on the market that will help to capture, alert, search, and share information. However, technology is just one part of the knowledge management jigsaw.

The Four Pillars of Successful Knowledge Management

Technology

As previously mentioned, the knowledge management software that you choose will work to impact the success of your knowledge management project as a whole.

Tools that provide the best functionality from the get go will work to keep costs and implementation times to a minimum, reducing the need for custom work or additional training.

Content

Choosing the right knowledge management tool for you and your business application is vital, however, it is not the only factor that will work to ensure the success of your knowledge management project. Without the right content, technology alone cannot deliver the answer. It is critical that your content is fit for purpose, allowing any knowledge management tool to operate correctly.

People

Without user buy-in, the full potential of your content and technology will not be realised. In order to make knowledge management a worthwhile investment, your team needs to be on board.

Measurement

In order to properly assess the success of your knowledge management project, it is vital that you work to measure the results of your business investment. Without proper measurement to assess what is working well, as well as what aspects of your knowledge management system may require improvement, the effectiveness of your efforts, along with all other factors, cannot be managed.

Overall, there are several different aspects that need to be considered when implementing a knowledge management tool to improve your business operations. However, with the right leadership, the right content, and certainly the right technology, a strong knowledge management system could completely transform the way in which your business operates.

To ensure the success of your upcoming project, working with the right technology provider, who understands not only how to implement a solution, but makes sure it continues to grow and evolve, is a must.

With help from the right vendor, successful implementation can be delivered within a much shorter time frame, ensuring that you start to see results from your investment as quickly as possible, and also that long term value is derived from the investment I a knowledge management platform.

How to Streamline Your Appointments as a CEO

As a business owner myself, I understand the significance of first impressions when meeting with potential customers. The way you conduct yourself in client meetings can have a significant impact on the success of the meeting and the relationship with the client as well as your professional reputation. For this reason, I’ll be discussing my tried-and-true methods for streamlining your schedule as CEO and holding effective, efficient, and fruitful meetings with your clientele.

Analyzing your current appointment scheduling system

In order to improve your appointment system, you must first identify its weaknesses. Analyzing appointment and cancellation data might help you find the weak spots in your present system. You can use this to plan out what you want to accomplish using the new appointment system.

Creating an Appointment Scheduling System

The success of your business depends on your ability to develop a system that fits your needs. Create a booking system that is simple for customers to use, works with your current software, and automatically schedules appointments and sends out reminders.

Developing an Appointment Booking Page

Your reservation page needs to be user-friendly, safe, and easily accessible. Make sure it flows naturally with your website and is simple to use for your customers. If your site runs on WordPress, you may use a plugin like Trafft or Amelia to track your visitors. You’ll benefit greatly from that.

Automation of Reminders

One effective strategy for increasing the rate at which clients arrive for scheduled consultations is to set up automated reminders. Choose the most efficient means of sending reminders, such as email or SMS, and make sure they are delivered promptly.

Integrating the System with Your Existing Software

It is crucial to connect your scheduling app to your customer relationship management and other business systems. Client data must be kept private and accurate while being sent across systems at lightning speed.

Managing Appointments

Appointment management entails handling changes, cancellations, client contact, and any conflicts or double bookings.

Rescheduling and Cancellations

Make your cancellation and rescheduling policies crystal clear, and make it simple for customers to adjust their schedules. Keep tabs on cancellations and relay relevant information as needed.

Client Communication

Create a system to keep your clients informed and make sure they get timely reminders. Make it easy for customers to get in touch with your staff.

Managing Conflicts and Double-Bookings

Make sure everyone on your team is aware of potential disputes and double bookings, and establish a system for addressing them. Help customers resolve their disputes by offering them multiple options.

Optimizing the System

Use data analysis to spot problem areas, then make changes in response to comments from customers and staff. Success of the system depends on regular upkeep and monitoring.

In conclusion, it’s crucial for your company’s success that you streamline your appointments as CEO. You may guarantee the effectiveness, efficiency, and success of your meetings with clients by reviewing your current system, developing a new system, organizing appointments, and optimizing the system. Make a move now to simplify your schedule.

Office workers, diversity employees and workforce having discussion

Building a Diverse and Inclusive Workplace and Realising the Benefits

Diversity and Inclusion the State of Play

Years of human rights activism and political, demographic and social changes have driven the agenda for diversity and inclusion in the world of work. As a result, we have witnessed some progress as traditionally marginalised groups have made inroads into various sectors from which they were previously excluded. Alongside this evolution, research has consistently shown that a diverse and inclusive workplace delivers enhanced results in a range of areas. These include improved organisational improvement, improved decision-making, enhanced creativity and problem-solving, greater flexibility, higher levels of trust, employee satisfaction and commitment and enhanced service delivery (Rohwerder, 2017).

So why, with all the knowledge on diversity and movements like ‘Black lives Matter’ and Me Too, is there still so much talk about the lack of diversity and inclusion in organisations? It appears that we are still grappling with some fundamental aspects, like representation and pay equality. The data on gender equity shows that women still earn an average of 82% of what men earn (Corrigan,  2023). The Women at Work Index (2023) indicates it will take more than half a century to close the gender pay gap at the historical rate of progress. The Ethnic Pay Gap Report notes that there is ‘evidence that race remains a significant determining factor for professional success’  (2021). They also note that minority ethnic groups, both UK-born and non-UK-born people, earn less on average than the white British population. In 2022, after years of discussion and support around gender equity on boards, the UK has now made it a legislative requirement that women hold 40% of the board positions of listed companies.

There is still a long way to go before diversity, and inclusion is genuinely embedded in organisations and a common feature in the global workplace. So, what is the key to creating the shift required to achieve the next stage of evolution in the diversity and inclusion space?

 

Requirements to Strengthen Workplace Diversity and Inclusion

Strengthening diversity in the workplace requires that people have the opportunity to effectively cognise the impact of diversity. They need to experience the positive outcomes of a diverse group of people in creating something better, different and unique. Simply presenting the facts about the importance of diversity and inclusion is not enough. Individuals, teams, and organisations must be allowed to experience diversity and inclusion in the workplace. Four key transformations are necessary to shift the dial of diversity and inclusion in the workplace.

 

1. A prescribed shift in key white male-dominated teams and organisations

I realise this will be controversial, and some will argue that this is not the right way. It is also important to note that minority groups do not want to be used as tokenistic pawns in a diversity battle. However, some teams and organisations are simply not going to change without some level of pressure. Unfortunately, as Einstein said ‘You cannot solve our problems with the same thinking we used when we created them.” In some organisations and teams, there is a requirement for CEOs and Boards to strategically drive an enhanced level of diversity through prescribed levels of diversity.

 

2. Transformation of recruitment and development strategies

Recruitment and development strategies must become more agile and creative to embrace diversity and inclusion in their processes. Research has shown that traditional recruitment practices, such as interviews, favour narcissists and people happy to talk about themselves (Lipman, 2014). This is a challenge for many minority groups, who are often less confident in selling themselves and can find interview situations challenging. To shift the dial on diversity in the workplace, recruiters must find new and creative ways to get the best out of those people from diverse backgrounds. Additionally, organisations must ensure that their strategies for developing talent are unbiased and provide the same opportunities for minority groups. It is essential to leverage structured competency-based development strategies grounded in diversity and inclusion.

 

3. Changing The Mindsets of The Dominant Cultures and Gender Groups 

Strengthening diversity in the workplace requires much more than just tokenism and being seen to do the right thing. If we are going to impact diversity issues, we must make a systemic shift in people’s mindsets. The destructive internal processing of individuals is the starting point of all unconscious bias and discrimination. So if we want to bring about a change in the amount of discrimination in the workplace, we must assist people in rewiring their brains. Organisations will need to start holding people to account for their unconscious bias and require that they shift their attitudes. It is no longer acceptable to shrug our shoulders and make excuses for unacceptable attitudes that result from unconscious bias. To fully embrace diversity in teams and organisations, everyone must be held accountable for shifting their mindsets and embracing diversity.

 

4. A Shift in the Thinking and Behaviours of Leaders

Leaders are critical to delivering an organisational culture that embraces diversity and inclusion. If we want to shift the dial on these issues, the change must happen at the highest levels of leadership. It needs to commence with a shift in leadership mindset and thinking. Actual change occurs when leaders understand their own unconscious bias and actively seem to shift their thinking to embrace diversity. It is no longer enough for leaders to be emotionally intelligent and do the right things on the surface. They need to change their mindsets and thinking, to bring about systemic and sustainable change in how they do things (Epstein 2014). Shifting leadership mindsets will ensure they change their behaviours and lead a positive organisational culture that embraces diversity and transforms engagement levels (Folan, 2021). We live in exceptional times, and leaders must step up and make the necessary changes to deliver a sustainable shift in the team and organisational culture. The biggest challenge for leaders is being brave enough to face their unconscious biases and then being disciplined in shifting their thinking and mindset.

Once diversity is fully embraced in organisations across the globe, we will see the total capacity of groups of individuals to create truly innovative solutions, deliver enhanced decisions making and improve business outcomes. In the interim, some fantastic organisations are leading the way and doing great work in this space. These businesses demonstrate the positive results of a diverse workforce through improved employee satisfaction, higher retention levels and enhanced service delivery. In a workplace filled with challenges and constantly changing requirements, organisations must take definitive action to address diversity and inclusion.

 

About the author

Dr. Lynda Folan is an Organisational Psychologist, renowned Leadership and Organisational Development specialist, and author of ‘Leader Resilience, The New Frontier of Leadership (2021)’.  Lynda has considerable expertise in leading organisations through transformational change and works with organisations across the globe to deliver Leadership Development, Organisational Development, Cultural Transformation and Resilience. As the Managing Director of Inspired Development Solutions, Lynda leads a team that provides leading-edge and bespoke solutions for businesses across all sectors – website: https://www.inspireddevelopment.net/

Lynda Folan
Lynda Folan
Portrait of multi-ethnic businesswomen together

E2E Female 100 list Announced in Association with, The Independent

E2E, in association with The Independent and in partnership with IWG plc as the strategic founding partner, has today announced its Female 100 list which identifies the 100 fastest-growing female-led or founded businesses in the UK through their growth rate of employees over the past three years from data gathered by Experian and Go Live Data.

 

Identifying businesses from a host of sectors, the league tables highlight the incredible work achieved by females throughout the UK. The E2E Female 100 will launch on 17th March 2023 and will be celebrated at the House of Commons, with a dinner for the 100 companies featured, accompanied by some of the UK’s top business leaders. 

 

Featured in the list and demonstrating extraordinary employee growth are: Darina Garland, Co-Founder, Ooni who has seen a 95% increase, Michelle McCabe, Founder, The Tipsy Vegan who has seen a 136% increase and Louise Hill, Founder, Co-Founder & COO, GoHenry who has seen a 38% increase. You can view the full list,  here from the 17th.

 

The E2E Female 100 forms part of The E2E 100, a significant initiative designed through the publication of six league tables, coupled with large-scale reception for each launch and a series of associated content. Each celebratory launch dinner will be held at the Houses of Parliament, kindly supported by Lord Bilimoria CBE, DL, Founding Board Director, E2E. This has been created to showcase the very best UK companies that are excelling, experiencing consistent growth, and presenting disruptive business strategies that are creating an impact not just in their own sector, but also on a nationwide, and in some cases, a global scale.  

 

Featuring talent from around the UK, the list showcases the diverse range of businesses women are founding and the huge successes they are having despite battling an uncertain and post-pandemic economy.

 

Speaking about the list, Shalini Khemka CBE, founder of E2E says: “To see so many extraordinary multigenerational women in the top 100 from a host of innovative sectors is a testament to the amazing work so many women are achieving, daily. From vegan kitchens to finance and leadership, the diverse range of businesses which have not only been founded survived or thrived during the pandemic is incredible. Each and every person on this list should be extremely proud of what they have achieved and will continue to achieve in the years to come.”

 

Assistant Editor of the Independent, Caroline Gammell said: “We’re delighted to be featuring such an exceptional group of women who are powerhouses in their own individual sectors and who have seen exceptional growth over the past three years. The E2E Female 100, in association with The Independent, gives us the chance to showcase the amazing female talent around the UK and to inspire the next generation of female entrepreneurs, who are a much-needed part of our future economy. We can’t wait to see what they do next and are looking forward to championing female leaders for many more years to come.”

 

Lord Bilimoria CBE, DL said: “I have been a founding Board Member of E2E and under the leadership of Shalini Khemka CBE, seen it flourish into the go to ecosystem to support Founders, Business Leaders, and Investors. We have worked on several initiatives together to highlight the issues faced by business founders within the UK and to provide services that address the core challenges. Since the launch of E2E in 2011, Shalini and her team have built an exceptional platform for entrepreneurs to meet, learn, raise investment, and access corporate support. I am thrilled that E2E has launched the E2E 100, beginning with The Female 100 as it showcases the fastest growing female led companies by employee growth, from all over the UK. I was reading an article from Reuters recently which highlighted that women now make up 40% of boards at the top UK companies for the first time in history and that the number of female CEOs is also rising. This is highly encouraging however we are still far from parity.”

 

Richard Morris, UK Chief Executive of IWG plc, observed:“IWG has been a partner of E2E for over 7 years and has experienced the outstanding support and platform they provide to the UK SME sector. The quality of their community, from their Members to speakers is unparalleled in my view. During our longstanding partnership, we have expanded the flexible working and service office packages offered to their members on preferred rates and we are proud of the value that we are bringing together to UK entrepreneurship.”

 

The tracks are independently compiled by Go Live Data and Experian according to specific criteria and official data. Each track is supported by our strategic founding partner, IWG plc and our partners Adia PR, Cisco, Go Live Data, Virtuoso Legal and Experian.

UK Web Design Agency, Create Designs Explosive Growth During COVID

Create Designs, a web design and digital marketing agency based in the UK, has been able to achieve explosive growth during the COVID pandemic and in the face of an impending recession. Despite the economic challenges brought about by the pandemic, Create has been able to carve out a niche in the industry and provide top-notch services to its clients. According to James Thurlow-Craig, the Managing Director of Create Designs, the key to the agency’s success lies in its ability to be adaptable and innovative in the face of changing circumstances.

Adapting to Changing Circumstances

One of the main reasons for Create Designs’ success during the pandemic has been its ability to adapt to changing circumstances. As Thurlow-Craig notes, “The pandemic has been a challenging time for many businesses, but we’ve been able to adapt and pivot our services to meet the changing needs of our clients.” This flexibility has enabled Create Designs to provide a range of services, including website design, digital marketing, and SEO, that have helped its clients stay competitive in a rapidly changing market.

Investing in Talent

Another factor that has contributed to Create Designs’ success is its investment in talent. As Thurlow-Craig explains, “We believe that our people are our biggest asset, and we’ve invested heavily in recruiting and retaining the best talent in the industry.” This investment has paid off, as Create Designs has been able to attract top-notch designers, developers, and marketers who are committed to delivering exceptional results for their clients.

Staying Ahead of the Curve

Finally, Create Designs has been able to stay ahead of the curve by embracing the latest trends and technologies in the industry. As Thurlow-Craig notes, “We’re always looking for ways to improve our services and stay ahead of the competition. Whether it’s adopting new technologies or embracing the latest design trends, we’re committed to providing our clients with the best possible service.” This commitment to innovation has helped Create Designs stay at the forefront of the industry and maintain its competitive edge.

Advice for Agencies Looking to Grow

For agencies looking to grow, Thurlow-Craig, advises a focus on delivering exceptional service and building a strong team. He emphasises that it is all about delivering results for clients and consistently providing them with high-quality service that exceeds their expectations.

He also stresses the importance of investing in talent, stating that a company’s people are its biggest asset. He recommends attracting and retaining the best talent in the industry to build a strong team that is dedicated to achieving exceptional results for clients.

To achieve growth, Thurlow-Craig suggests that agencies should focus on building a strong reputation by delivering consistent, high-quality results. By consistently exceeding client expectations, agencies can develop a strong reputation that will attract new business and help them grow.

In addition, Thurlow-Craig advises agencies to stay ahead of the competition by embracing new technologies and design trends. By being innovative and staying up-to-date with the latest trends and technologies, agencies can continue to provide their clients with the best possible service and maintain their competitive edge in the market.

Overall, the key to growing an agency is to focus on delivering exceptional service, building a strong team, and staying ahead of the curve. By doing so, agencies can establish a strong reputation and attract new business, even in the face of challenging economic circumstances like those posed by the COVID pandemic and the impending recession.

Five Things CEOs Shouldn’t Personally Spend Their Time On

The life of a CEO is specific yet dynamic. When you run a company, especially a large one, you are in charge of many things. The enterprise is on your shoulders. Yet, there are many tasks that CEOs shouldn’t do themselves. The job of leadership is the management of people and the delegation of tasks. When it comes to the job of the CEO, there isn’t room for everything. Below are five things that CEOs shouldn’t personally spend their time on.

Crunching the Numbers

CEOs typically don’t have time to crunch the numbers themselves. They need people who excel at this type of work to bring back reports. The big picture is important, and the details are too, but you can spend a lot of time in the weeds. Whether it’s data or accounting, you can hire people in house or even accounting services for small businesses in even just a part of the business.

For business leaders to excel, they need to be able to work on multiple things at once. There are a lot of plates balancing and parts moving. To fully push the business to the next level, increase profit, lower overhead, and overcome challenges, the CEO can’t be crunching the numbers themselves.

Too Many Priorities

It’s easy for business leaders to take on too many things and make too many priorities because they know what needs to get done. Instead of making a lot of priorities that you want to keep, you should take the time to figure out the right delegations. It’s important to set out all the main priorities of the business, communicate them to each level of the business, and delegate tasks to teams of smaller groups who can focus on specific goals.

The ability to compartmentalize both mentally and in the business, making too many priorities for yourself just doesn’t work. For CEOs, a small number of priorities with the right goals should be enacted and completed. That way, the whole business can move forward and grow.

Payroll

One thing that you can remove completely from your business is payroll. Instead of spending valuable time on payroll, you can outsource this task to another business. Payroll businesses invest in the automation that makes the process easier and faster.

You can delegate payroll to a specific part of your business, human resources for example, but you can also pay someone else to do it. You may even be able to eliminate a part of your business to lower overhead. Either way, payroll shouldn’t be something that CEOs spend their time on.

Data Analysis

One vital part of business that makes money for corporations in many ways is data. The acquisition, storage, and analysis of data can really change the game. Whether you are in technology, social media, or just have a large online business, data just might give you the information needed to make new products, create innovations, meet demands, and satisfy specific demographics.

However, this work should not be done by a CEO. It’s a lot of tedious work, but if you don’t have staff to help you it’s necessary to hire someone else. Outsourcing data analysis to a computer that employs artificial intelligence, machine learning, and other advanced tech will provide quick and thorough information.

Hiring & Firing

It goes without saying that CEOs should meet candidates at some point, but in large companies it might be difficult for that to happen in time. Hiring and firing should have the leaderships’ perspective, but all of the busy work involved should not be done by CEOs and other top leaders. That’s what you hire competent HR staff for.

CEOs’ time is very valuable. It’s necessary to maximize what you are doing. Optimization is necessary for CEOs. They need to be ahead of their employees, their competitors, and the market. The only way this can be done is by focusing on the right things. Delegating is one thing and doing the work yourself is another. Don’t be a control freak. Hire competent people and keep them with you. That way, you can focus on what matters—the vision and

entrepreneur business owner ceo portrait at the creative design office

Why Being an Entrepreneur is More than Owning Your Own Business

There has been a rapid rise globally in the number of people who have stepped away from employment and set out on their entrepreneurial journey.  Roger James Hamilton explores the entrepreneurial mindset.

In the US the number of new business applications has doubled over the past decade.  In the UK new businesses increased by 14%, even in an economic downturn.

There’s an argument that says the pandemic has pushed more people into starting their own business as they were forced to work from home or made redundant.  However, becoming an entrepreneur is more than just a little side-hustle – even if that has been the starting point for many people.

It’s not a secret that there’s a high failure rate for new businesses.  The figures report that around 60% of new businesses don’t make it past year three.  And that’s down to how a new business owner thinks and, subsequently, the strategy they follow.

 

Think like an entrepreneur

The first step to an entrepreneur’s mindset is to identify and understand your strengths, your passions, personal barriers, and what you really want to do to achieve long-term contentment and financial freedom.  To be a successful entrepreneur, the first step is to discover your inner genius, that spark, that will ignite the passion for success.  Profiling tools will help you with this.  They will give you invaluable information to start work on your business plan. 

Entrepreneurial thinking combines the practical with the creative.  While it’s essential to think about finance, marketing and individual responsibilities, true entrepreneurial thinking includes a vision of what the future looks like and how that can be achieved. 

Entrepreneurs have flexible thinking and are open to collaboration and innovation.  They have a vision, but they are ready to adapt and adjust to the circumstances in which they find themselves.  The businesses that diversified and thrived through the pandemic are a testament to that.  Social entrepreneurship has evolved to promote social change, alongside financial achievement.

 

Life-long learning elevates the outcomes

One of the defining factors of an entrepreneur is a thirst for knowledge.  An entrepreneur is always learning.  There is a saying ‘Stop learning; stop earning’ and for an entrepreneur that goes double. 

In Society 5.0 technology plays a huge part in delivering learning, and with the emerging metaverse, EdTech has generated virtually unlimited opportunities to access knowledge. 

E-learning has enabled entrepreneurs to join global communities and access people, ideas, best practices and learning worldwide.  This has united people with that entrepreneurial gene and allowed them to realise their true potential.

However, technology isn’t the only source of learning, entrepreneurs also learn from the people around them, their competitors, their customers and expert coaches and mentors.  Even here, technology has provided easier access to people who can guide and advise that would previously have been incredibly difficult.

An entrepreneur has an open mind and is eager to fill it with the knowledge that will have a positive impact on their route to success.  The global community has created the massive potential to change our world through the creative thinking, knowledge bank, and shared learning of entrepreneurs.

 

About the Author

Roger James Hamilton is a New York Times bestselling author and Founder and CEO of Genius Group (NYSEAM: GNS), a multi-million dollar group of companies, headquartered in Singapore, which currently includes companies such as GeniusU, Entrepreneurs Institute, Entrepreneur Resorts, Education Angels, E-Squared Education, Property Investors Network and the University of Antelope Valley., Genius Group has an acquisition plan to add in further acquisitions in 2022 to the Group. GeniusU is an Edtech company and platform providing over 4 million students and users with personalised learning paths and a platform used by partners to share their learning through customized learning journeys. GeniusU attracts 7,500 new students to join GeniusU each week, starting with the entrepreneur quiz to identify their path to wealth and find their next step to take right now. Genius Education Angels and E-Squared Education provide education courses for young people from 0 to 25 years old. Entrepreneurs Institute, Property Investors Network and the University of Antelope Valley provide adult training courses for 25 to 100 years old, and Entrepreneur Resorts is a market-leading group of entrepreneur-focused luxury resorts and lodges, beach clubs and city co-working hubs, offering business leaders professional educational retreats in exotic destinations around the world. Entrepreneur Resorts holds destinations in Singapore, Bali and South Africa and soon the U.S., and has license holders launching properties in the UK, U.S. and Greece. Entrepreneur Resorts will be expanding this year by adding on further properties and license holders. Roger is also the creator of Wealth Dynamics, Talent Dynamics and Impact Dynamics profiling tools, used by millions of entrepreneurs to find and follow their flow.

 

About Genius Group

Genius Group is a world leading entrepreneur Edtech and education group, with a mission to disrupt the current education model with a student-centered, life-long learning curriculum that prepares students with the leadership, entrepreneurial and life skills to succeed in today’s market. The group has over 2.9 million students in 200 countries, ranging from ages 0 to 100. The group includes four pre-IPO companies (the “Pre-IPO Group”), and four companies that were acquired at the time of or shortly after the IPO (the “IPO Acquisitions”).

The entrepreneur education system of our Pre-IPO Group has been delivered virtually and in-person, in multiple languages, locally and globally mainly via the Pre-IPO Group’s AI-powered, personalized GeniusU Edtech platform to adults seeking to grow their entrepreneur and leadership skills.

The Pre-IPO Group includes Genius Group, GeniusU, Entrepreneurs Institute and Entrepreneur Resorts. This group of entrepreneur education companies has grown through organic growth and acquisitions, with a focus on adding value to each company through GeniusU, which is being developed to provide AI-driven personal recommendations and guidance for each student. The Pre-IPO Group is now expanding its education system to age groups beyond its current adult audience, to children and young adults. The four IPO Acquisitions are the first step towards this. They include: Education Angels, which provides early learning in New Zealand for children from 0-5 years old; E-Square, which provides primary and secondary school education in South Africa; University of Antelope Valley, which provides vocational certifications and university degrees in California, USA; and Property Investors Network, which provides property investment courses and events in England, UK, and Revealed Films Inc., which launches docu-series covering topics such as wealth building, health and nutrition, medical issues, religion, and political matters in Utah, USA.

Genius Group’s plan is to combine the education programs of the IPO Acquisitions with its current education programs and Edtech platform as part of one lifelong learning system, and it has selected these acquisitions because they already share aspects of the Genius curriculum and its focus on entrepreneur education.

https://www.geniusgroup.net/

Roger James Hamilton
5th generation associate directors at Ringtons

Ringtons Fifth Generation Spill the ‘T’ on how Women at the Helm will Cause a Stir and Take Tea into the Future

RINGTONS is a family business dating back to 1907, offering free personal delivery of tea and more directly to the doors of its loyal customers. As the company comes into its fifth generation of leadership, associate directors Nadia Johnson and Brigitte Keatings, both working mothers, discuss how they are tackling modern-day challenges in the industry, updating company technologies, and investing in the importance of people in business.

Following a rigorous interview process and an 18-month-long exercise including ongoing assessments, presentations and projects, Nadia and Brigitte joined Ringtons as the first ever female directors and marked a new era of women at the helm of the family business.

Brigitte said: “Having leaders who are empathetic and understanding of the challenges that women may face in the workplace such as having children, being a mother and other health issues can help create a more supportive and inclusive work environment. It can also lead to higher employee engagement, satisfaction and retention.”

Echoing this sentiment Nadia added: “Personally, I’m a big believer in working smarter, not harder, and adapting conditions to enable more women to continue working once they’ve had children. There’s a huge talent pool of women who aren’t able to get back to work due to barriers like non-flexible working conditions and I plan on breaking down those barriers, step by step. We have already taken crucial measures like upgrading our maternity and paternity benefits and that’s something I’m incredibly proud of.

“As the fifth generation take up the leadership mantle, we will eventually have a 50/50 split of men and women at the director level of our management structure, something we want to celebrate. We believe that seeing three women in key leadership positions is crucial for other women progressing in the business, as well as how it resonates with our customer base.”

 

Putting people in the spotlight

After completing a degree in psychology, a masters in occupational psychology and gaining extensive experience in keeping and developing employees, one of Nadia’s key areas of focus is giving employees clarity in their roles and the tools to do their job well.

Nadia said: “When I first started at Ringtons, I realised that there were so many opportunities for us that hadn’t been tapped into, and that I had to be a part of exploring those opportunities. We want to give everyone, from our salespeople to our customer care team, all the tools and information that they need in order to thrive in their job. My passion and my background is working with people, so I’m examining how we can evolve our company culture to support the growth and changes that are taking place.

“With people at the heart of our business plans, I put together a people strategy, starting with a Ringtons manager foundation training course. Managers can make or break people and the impact of a good manager is often underestimated, so we’re rolling out this programme to bring consistency and clarity across management. The ambition is to provide open and honest feedback for all colleagues and to make sure we’re focusing on supportive performance development, rather than performance management. We feel this will help people to flourish in their roles and reach their potential. People can be your competitive advantage in business, my focus is to put more people in the spotlight.”

 

Essential digital development

Digital technology will also play a huge role within ecommerce, data collection and customer service. As such, a three-year digital development plan has been put in place to deliver long-term growth.

With years of experience and expertise in marketing, Brigitte has been spearheading a customer-led approach to all facets of marketing and brand initiatives. She said: “I want to put customer needs at the forefront of everything we do. With this in mind, in my first few months at Ringtons I focused on understanding the data we collected and how it’s used to drive business decisions. I started by analysing the existing approach and key challenges, as well as identifying some significant opportunities. I believe that deeper consumer knowledge is at the heart of our growth opportunities and this year is all about building foundations and getting a good understanding of what our current and future customers want and need so that we can build our strategy around this.

“Of our loyal customer base, many have remained with us for over 30-40 years and have grown-up with the brand over decades. Our personal approach means our salespeople are often seen as friends to those that buy from us – a retiree demographic we are hugely centric to – knowing little details like the names of grandchildren and pets. Face-to-face relationships are even more valuable and meaningful today and they’ve allowed us to build deep connections with our customers. Our service is like no other in the market today.

“Our doorstep service and unique product offering have been passed down through the generations as grandparents’ gift to children and grandchildren, they too become loyal customers with Ringtons tea sparking memories of family occasions and happiness. This generational motion also nicely echoes our own company structure, and, as we expand our own horizons with women helping to steer the way, we also want to make ourselves relevant to a younger and more diverse audience who will further associate tea with significant life moments.

“This shifting of mindset will help us to take on future challenges and amplify our digital offering, while still providing the highest quality and value to our customers as we navigate the current economic crisis. We will innovate through customer insight and continued market analysis with our customers at the fore.”

Nadia added: “Our digital transformation is just in its beginnings, as a massive enabler of growth, even artificial intelligence will take a role within the business as we strive to create a digtised customer journey that reflects the bespoke door-to-door one that we are famed for.”

 

Backing brave decision making

Above all else, one of the most important considerations for a business striving to adapt to a rapidly changing market is to not be paralyzed by choice or the fear of making a professional misstep.

Nadia said: “We’re going to make some good decisions and some bad decisions, that’s just the nature of change and we’re going to have to be transparent about not always making the right decision. Honest communication and results across the business will ensure that our passion within our female leadership roles will continue to build solid foundations of trust with our employees and customers far into the future and keep us relevant in today’s competitive market.”

For more information, please contact Emily Dallison or Hannah Bullock at Cartwright Communications on [email protected] or 0115 853 2110.

Equity vs Equality

Embracing Equity this International Women’s Day

By Kate Palmer, HR Advice & Consultancy Director at Peninsula

Equal opportunities: it’s been quite the buzz phrase for some time – particularly as workplaces see the value in championing inclusive and diverse workforces.

Workplaces seem to thrive for equality, which sounds like a positive step forward. But actually, is this enough?

In a perfect world, equality sure sounds great. The same treatment for everybody? What’s not to like?! But the thing is, equality only really works if we’re all the same to begin with. Which of course we’re not.

In reality, aiming for equity presents much fairer and effective goalposts.

Here’s the best way to visualise the difference between equality and equity. Imagine you give four people a bicycle and ask them to race to the finish line. Each bicycle is exactly the same make, shape, and size.

Except one of those people is in a wheelchair and is unable to ride this bike. One is too short to reach the pedals. One is too tall to sit comfortably. In fact, only one person can ride this bike adequately and reach the finish line. That’s equality.

Now imagine you give them each a bike that suits their personal characteristics and needs. Now it’s a much fairer competition and everyone has a shot at reaching that finish line. Here we have equity.

This International Women’s Day seeks to encourage people to “embrace equity”. And I’m going to outline how employers can do just this, to attract and retain talent, to champion diversity within teams, and to promote productivity and positive morale.

 

Introduce inclusive recruitment practices.

Whilst it may be illegal to pay men and women in the same employment performing equal work different rates (unless any difference in pay is for non-discriminatory reasons and can be justified), it doesn’t stop the imbalance that still exists. After all, here in the UK, there is a 6.6% mean gender pay gap, and when you look at the median, it rises to 12.6%. So why can this be? Typically, women are far less likely to negotiate starting salaries. In fact, six in ten women (59%) admitted to not once negotiating salary when offered a new role compared to four in ten (39%) men. Therefore, to stamp out inequality in pay, it’s suggested that employers are transparent about salary information throughout the recruitment stages and employment. The government recently launched a pay transparency pilot to improve pay disparity between genders and place all job applicants on an equal footing during the recruitment process. It remains to be seen whether this will be rolled out as a legal obligation for employers.

In addition, it’s a rather sobering fact that when a woman’s name was replaced with a man’s on a job application, recruiters were 60% more likely to hire the applicant. This could be intentional, or more likely, may be a result of unconscious bias, which we’ll cover a little later in this blog. However, in addition to teams undergoing training to identify and remove unconscious bias from decision-making, employers can practise ‘blind hiring’ practises where all identifying information – such as name, age, marital status, location, etc. – is removed from a CV in order for non-biased decisions to take place.

Lastly, employers should consider the effect that their job adverts may have on female would-be applicants. It’s a proven fact that by using ‘masculine’ language in job adverts, female candidates can be expected to be deterred from applying, with one study indicating a 10% reduction in female applicants to an ad that used included terms like ‘individual’, ‘challenging’, and ‘driven’.

 

Weed out unconscious bias.

Discrimination does not always need to be overt. In fact, it can happen even by employees who did not consciously have any intention to act in that way.

Unconscious bias that leads to gender discrimination in the workplace can present itself in many ways. For instance, a woman who’s just returned recently had a baby may be overlooked for an intensive work project, thinking it may be too much responsibility for her to take on at this stage in her life. A woman may be expected to fetch the drinks for attendees of a high-profile meeting. A young woman might miss out on a promotion as an employer fear she will want to start a family in the near future…

These would be examples of beliefs held by people who have a pre-judgment against someone solely because of their gender. And it might not be easy, or even possible, to completely stamp out all unconscious bias – after all, there are 150 different types and a natural human behaviour, deep-rooted as a survival mechanism – but there are steps employers can take to reduce the harmful aspects of it, like through a comprehensive training programme for staff.

 

Provide support for those impacted by women’s health issues.

One million women in the UK have left their jobs because of menopause symptoms. That’s one in ten women going through menopause that have to abandon their careers at a time in their lives when they should be thriving in the workplace.

Couple that with the fact that 55% of endometriosis sufferers are forced to take time off work as a direct result of the condition too.

Employers must be aware that under the Equality Act 2010, any health condition affecting women and those assigned female at birth, including menopause, endometriosis, PCOS, pregnancy or birth-related conditions, etc., may be considered a disability. This will be the case if the symptoms of the condition cause a substantial and long-term adverse effect on the employee’s ability to carry out normal day-to-day activities.

In these situations, employers must provide adequate support measures, including reasonable adjustments. These could include:

  • Flexible working to allow for time off for appointments
  • Recording sickness absences for these conditions separately to other absences
  • A change in working hours and/or duties where tiredness might be a factor
  • Changing uniforms to allow for more comfort
  • Providing appropriate facilities where required, like a dedicated breastfeeding room

Robust policies should leave no ambiguity as to how health issues should be handled at work. They should highlight the process for raising a concern, the measures which are available, should they need them, and how the employer will be able to support.

 

Consider how more flexibility might help women to thrive at work.

Three in four mothers (75.6%) are in work in the UK. And studies indicate that a similar percentage (74%) of women are the main carer for children, with sole carers for older adults also being women in 65% of cases.

These women make up the ‘sandwich generation’, the number of people who are caring for elderly parents, as well as their own children – and around 1.3 million people in the UK now have this responsibility.

So perhaps then, it’s not all that surprising to see that women take up only 30% of management roles.

Flexibility with working hours to work around school drop-offs and pick-ups, and appointments can help working mothers and carers better able to juggle their myriad responsibilities. In addition, allowing remote working can ensure they continue to carry out their roles without outside factors – most recently the series of teacher strikes – having a detrimental impact.

 

Enforce a zero-tolerance stance on harassment.

Where a culture of inappropriate behaviour has become “par for the course”, it can sometimes be difficult to take strong disciplinary action. But no matter the workplace, it’s imperative that businesses challenge a sexist culture, or indeed any discriminatory culture, no matter how ingrained it might be.

Just recently, Mcdonald’s made headlines when they pledged to work with the EHRC to implement measures to prevent and eliminate sexual harassment within their restaurants off the back of concerns being raised about their repeated failure to address allegations.

The first step would be communicating a clear zero-tolerance approach to any form of unacceptable behaviour and adopting a robust procedure for anonymised reporting and investigating and tackling issues.

You want your people to feel comfortable and able to raise issues with their managers, so make sure the correct channels are in place for such conversations and roll out training to senior staff, so they’re better equipped to spot problematic behaviours and manage them correctly.

After all, overlooking problematic behaviour can breach legislation designed to promote healthy working environments, opening the doors to discrimination, bullying and harassment claims.

man drawing increasing bars with happy man drawing on top

The Importance of Perseverance & Optimism in Business

By Alex Landowski, the founder of Medical Logistics & Medical Laboratories

Statistically, 9 out of 10 startups fail. Being an entrepreneur is tough, the journey is often fraught with a plethora of challenges and hurdles. You’re likely to encounter numerous setbacks and failures that will test your capability and determination.

As there is no one-size-fits-all guide to success, the road to achieving it is rarely smooth. Inevitably, there will be times when you feel like giving up. However, the ability to keep pushing forward despite this is what sets successful entrepreneurs apart from those who quit easily. This is why perseverance and optimism are crucial for helping your business prosper.

 

Optimism Vs Perseverance

Optimism is the belief that things will turn out well in the end. It’s a positive mentality which can help maintain motivation and inspires others to believe in a project or idea. An optimistic outlook can also help you see opportunities where others see only obstacles and can also keep you focused on your long-term objectives rather than getting bogged down in short-term mishaps.

Whereas perseverance is the willingness to continue working towards a goal and having the grit and determination to keep going, even in the face of adversity. Without perseverance, it’s easy to become discouraged and give in when faced with difficulty.

Although some people are more inclined to have these traits naturally, these are still learned behaviours and are ultimately a mindset choice which can help any entrepreneur on their journey to success.

 

The F Word

Failure. This can become a place of fear, but it’s all about perspective. Optimism can significantly change the way you see it. If you think positively, you can see failure as your friend and an opportunity to learn, grow and do things differently.

Maintaining a positive attitude, even when things don’t go according to plan, is essential to build resilience and enables you to bounce back quickly. Running a business is full of ups and downs – you’re bound to face challenges and fall down a couple of times. That’s also where perseverance comes into play too as you must refuse defeat, dust yourself off and keep going.

 

Shifting Your Mindset

I had cancer at 16 and it changed my outlook on everything. Although, I’ve always been a naturally positive person (which is what I believe contributed to my recovery) it helped me realise the power of positivity. As a result, I adopted a mindset where I think “what is really the worst thing that can happen?” It doesn’t get more serious than staring death in the face and this helped remove all barriers for me. I now always think “why not?”. I don’t see obstacles just goals. For instance, if you’re not an expert in a particular field or lack a skill you need, it shouldn’t be seen as an issue. Although it’s good to be self-aware, it’s important not to fixate on problems excessively and instead look at them as opportunities. If you are positive and enthusiastic about your purpose, you can upskill yourself and find the right people to bring your vision to life.

It doesn’t matter if you fail, if you get back up and learn from it. I’ve experienced multiple setbacks from losing my first business, being jobless for months and being exploited as an immigrant. However, I refused to surrender, carried on and now I own a multi-million-pound business. The journey wasn’t easy and while there were various contributing factors to my success, persistent optimism and perseverance significantly helped me get to where I am today.

When combined, perseverance and optimism create a powerful force to help entrepreneurs overcome the many hurdles they will inevitably face in business. By embracing these qualities, it will enable you to weather storms and emerge stronger.

Alex Landowski
SUISSE BANK

Banking On It! | Wolfgang Zulauf – SUISSE BANK PLC

SUISSE BANK has a wealth of expertise in the area of trade finance solutions, private and corporate digital banking, and specialises in cutting-edge blockchain banking services. Wolfgang Zulauf, the bank’s experienced and renowned Chief Executive Officer, tells us more about the industry as he celebrates being bestowed with a prestigious accolade in the CEO of the Year Awards 2022.

SUISSE BANK is an offshore bank which is licensed in the Union of the Comoros.

As an enterprising bank, SUISSE BANK offers a range of services designed for private and corporate clients, including private and corporate digital accounts, blockchain banking, and trade finance for its worldwide clients under the offshore license, and its services are provided only to its approved clients and not to the general public.

The main services of SUISSE BANK are geared towards its all-in-one wallet. A user-friendly internet banking and mobile app gives the bank’s clients 24/7 access to the private or corporate account, checking accounts and debit card balances, as well as making transfers with a smartphone or tablet with multilingual customer support.

The bank offers blockchain banking and enables customers to trade cryptocurrency. It focuses on simplicity, creating an accessible crypto-wallet, as well as handling all the technical aspects with its secure proprietary back-end system. As a regulated universal bank, investments in cryptocurrencies at SUISSE BANK are subject to the same legal requirements as traditional financial transactions. Clients and funds are therefore subjected to a strict verification and identification process.

Wolfgang Zulauf is the Chief Executive Officer and Founder of SUISSE BANK, which he established as a private bank in November 2008. He also serves as the bank’s Chairman.

“SUISSE BANK comes in the top trade finance banks for our reliable services dispatched in a very timely manner and with the utmost professionalism,” he begins, speaking of his business. “We have a number of products specialising in the field of trade finance. Bank guarantees, standby letters of credit, documentary letters of credit, proofs of funds and warranties – you name it and we have it!”

Well-known in the world of offshore banking, Wolfgang has vast experience in the financial industry, having held many high-profile positions with top financial institutions over the years, as well as expertise in the field of private and corporate offshore banking. Wolfgang has served in the role of Chief Executive Officer in other banking institutions in several countries such as London, Moscow, and the Middle East, and he is considered an expert in handling complicated financial trades in new countries, with his many experiences having taught him a lot of lessons in handling clients, services, and products. As a German citizen, Wolfgang is fluent in German, English, Russian, and French languages, and has studied economics in Cologne, Germany. He also holds a private office in Monaco, Monte Carlo.

Wolfgang earned respect in the banking sector early on with his exceptional ability to handle offshore banking services and investments. He helps firms to seal their business deals with international clients and he influences markets with his marketing techniques, which serve as boost for his business clients.

“Our clients only achieve success with our services,” explains Wolfgang. “Your money is treated like ours. Your basic interests of discretion, risk minimisation, yield optimisation, and flexibility are respected above all else.”

A strong businessman like Wolfgang has the capability to turn a start-up into a multimillion-dollar business. He is fierce in his endeavours and heads against market competition with the willpower to conquer. As a hardworking man, Wolfgang continues to learn all the latest technological inventions in the banking sector and he has played a pivotal role in the development of the SUISSE BANK, investing in growing the dedicated working staff under it.

Wolfgang is always scouting for opportunities which help in giving SUISSE BANK a firm stand in the banking market. He is instrumental in leading the bank to handle international operations right from its initial days. His success is largely attributed to his marketing skills, strong knowledge of banking, and a skilled operations team, and he strongly believes that investing in the foreign market is necessary to attain global recognition. Wolfgang has, in fact, built his business empire based on this principle.

Recently, Wolfgang gained further international recognition as he was named CEO of the Year 2022, Bahrain in the prestigious CEO of the Year Awards 2022. Now, as he looks towards the future, Wolfgang is planning to expand the banking operations into new countries with a network of trusted agents. He has earned the trust of his clients by showing the offshore banking operations and explaining the economic structure of the new country.

“We have always successfully combined the principles of innovation and tradition in our work,” he exclaims. “Since its foundation in 2008, SUISSE BANK has always further advanced progress – we are open to new developments in the worlds of banking and finance, open to progressive ideas and projects and are of course always keen to hear about new financial models.

“Your success is our goal!”

 

For business enquiries, contact Wolfgang Zulauf from SUISSE BANK on their website – www.suissebank.com

 

Find SUSSIE BANK and Wolfgang Zulauf at:

https://www.linkedin.com/company/suisse-bank/

https://www.linkedin.com/in/w-zulauf/

https://www.facebook.com/SUISSEBANKPLC

https://www.facebook.com/zulauf.w

https://www.youtube.com/channel/UCY9bMTbXN5kxUNKsyF-kVWQ

https://www.youtube.com/channel/UCQEaVQj7ARI3NhN2pUER1lA

https://instagram.com/suisse.bank

Wolfgang Zulauf