A New Frontier for Integrated Automotive Safety

As the ‘CEO of the Year’ in 2021 for Italy, Giovanni Blandina’s company, Easyrain, has made a name for itself as a company with an innovative solution and no direct competition. Truly, Easyrain has conquered a niche that needed filling in Europe – where so many car crashes are the result of vehicles losing traction on wet roads – in order to offer its anti-aquaplaning and hardware-focused solution to car manufacturers, allowing them to take better care of their end customers as a direct result.

Easyrain, based in Rivoli, is an SME in the field of vehicle safety. Fundamentally, it develops active systems – named AIS and DAI – aimed at improving road safety on wet roads and circumstances where clients are driving on surfaces with little to no traction on the road, reducing fatalities and accidents as a result. This dedication to making vehicles smarter allows Easyrain to improve the quality of road safety. Of course, this goal is something that its clients vastly appreciate, and it keeps on eye on the Annual Accident Reports or ERSO based on the Community database of CARE in order to keep track of accidents or deaths that resulted from car accidents in Europe, which on average represent 9.4% of all fatalities.

The US FHA also grants it access to numbers about weather’ impact on traffic and safety specifically. On average, covering a period from 2007-2016, 21% of the recorded crashes were weather related, occurring during wet pavement or heavy rainfall during which the car cannot gain enough grip on the ground, resulting in aquaplaning and skidding that renders ABS and ESP effectively useless. This is where AIS and DAI step up to help. Critically, led by the ambition and diligence of CEO Giovanni Blandina, this company’s dedication to the clients and to its staff has cultivated a stellar growth environment, born from the CEO’s own commitment to creating an ecosystem in which each of his team members can reach their fullest potential.

Therefore, his leadership style is one of training, learning, and growth, forever working with his staff to create the next big innovation in improving road safety. It approaches its clients through its network of consultants or at events, talking to them about the reasons it is so invested in its work and sharing its passion with them over selling any one product to them. This is what has made it a favourite in its industry, with many of its clients coming abord after hearing the passion behind the company’s operations, developing specific hardware to contrast and prevent aquaplaning that has no direct competitor on the market.

Invested in ensuring the ethics of the company are unimpeachable, Giovanni Blandina leads Easyrain by example, guiding the company in integrating itself with the challenges of the wider industry in order to make itself the solution with a start-up spirit and a growth mindset. Thus, despite the challenges presented to it by Covid-19 supply issues, delays, and setbacks, it received positive results in 2021 and is looking forward to seeing its current growth pattern continuing in 2022, developing a smaller, lighter version of the AIS system that will be revealed in the summer and continuing to improve each and every one of its solutions.

For business enquiries, contact Paolo Fina from Easyrain via their website – easyrain.it