6 Reasons for Considering a Generative Engine Optimisation (GEO) Agency

Large Language models like ChatGPT, Gemini, Claude and Google’s AI Overviews are changing the way people conduct online searches. People are realising that these LLM systems provide faster responses, from various sources and the information is not confined to websites.

Research coming from the Gartner Tech Growth and Innovation Conference held in Texas, in February 2024, suggest that search engine search will drop by 25% by 2026. Alan Antin, CEO of Gartner, goes on to explain that this drop is because of digital marketers turning to AI chatbots and “other virtual agents.” He explains, “Generative AI (GenAI) solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines. This will force companies to rethink their marketing channels strategy as GenAI becomes more embedded across all aspects of the enterprise.”

Therefore brands need more than SEO strategies. This new strategy, known as Generative Engine Optimisation (GEO) uses AI for better product or brand understanding, improve brand loyalty and uses the content you provide to answer product or brand related questions. It encourages digital marketing companies to produce higher quality original content that will reduce the volume of AI generated content.

While Search engines rank pages, AI systems recall information related to the brand, product or service. GEO strategy primarily focuses on structured data, fresh and factual content, brand trust, clear storytelling, user validation, demonstrable value and consistent authority.

A GEO agency helps build the visibility you need in this new era of AI search by making the knowledge accessible and reusable.

6 Reasons to Choose a GEO Agency

More digital marketers are realising that GEO is not a gimmick; it’s an expansion of traditional SEO strategies. As one CEO explained, “Generative Engine Optimisation is not just a trend, it’s a necessity for staying visible in the age of AI. If your content isn’t optimised for how tools like ChatGPT and Perplexity process and present information, you’re already behind.”

— Billy Wright, Lead SEO Strategist, Direct Online Marketing.

With this GEO understanding, we look at six reasons for choosing a GEO agency.

1. A GEO Agency Understands Knowledge Capture

LLM focus on knowledge instead of website rankings. When a user posts a question, like “What are the best B2B ecommerce platforms in Brisbane?” the AI system engages recall knowledge for the answer instead of searching through other sites.

It divides knowledge into two categories:

Implicit knowledge – what was learned during training.

Explicit knowledge – what is retrieved from related sources in real time.

GEO agencies strengthen their strategy by ensuring content is:

· Created so that LLMs can easily interpret it.

· Arranged so that AI knowledge graphs are mapped.

· Optimised for answer inclusion, not relying on result-page clicks.

Instead of focusing primarily on keywords, GEO agencies’ focus is on meaning and context.

2. GEO Disguises as SEO

Many people mistake GEO for SEO. While digital marketers’ use the two strategies in creating content, improving site structure and managing crawlability, the difference lies in the purpose of actions. GEO optimises for knowledge capture and reuse inside AI environments and traditional SEO optimises for ranking.

GEO agency can optimise by:

· Treating fact density and contextual precision as visibility controls.

· Measuring GEO success through answer inclusion, citation frequency and retrieval rate. They do not rely solely on traffic.

· Ensuring the site is AI-readable end-to-end, so LLMs capture and reuse expertise in its generative outputs.

3. GEO requires an Independent System

Some SEO agencies misinterpret GEO systems and tend to rename traditional SEO tactics instead. An authentic GEO program involves:

· Technology that analyses how AI engines read your site

· Data from knowledge graphs and first-party sources

· Entity-level research (how AI sees your brand)

· Detailed content engineering with original insights

· Fact verification and structured validation

4. GEO Agency Prove AI influence

Since AI optimisation is the current buzzword, many SEO agencies are claiming they are experts on the subject. However, there are no results to quantify the proof. GEO agencies study model architecture, patents, and retrieval systems then optimise for GEO based on how AI really works.

GEO agency measures for GEO:

· By tracking AI Visibility Rate (AIGVR) and Citation Frequency.

· Through Passage-Level Inclusion audits across several generative settings.

· Aligning metrics back to business outcomes from AI-creating sessions.

5. GEO is Multidimensional

Generative engines triangulate a person’s credibility across the web. It searches for consistency among:

· What the site is saying,

· What authoritative sources are saying,

· What customers are saying via reviews, forums and UGC environments.

Based on this, GEO requires three integrated compounds:

Digital PR – LLMs create external authority and credibility for the brand. Thus, helping AI models trust the content.

GEO Copywriting – is about creating high information-gain content that introduces new knowledge into the ecosystem.

Online Reputation Management (ORM) – GEO agency arranges ORM as brand risk management for AI systems. This ensures that user-generated content (UGC) doesn’t distort generative perception.

GEO agency understands that AI visibility depends on all three components working together.

6. Is SEO Outdated?

Digital marketers know that although SEO’s role has changed, it is still needed. Traditional SEO lays the foundation and GEO builds the structure for AI visibility.

Research by Profound, AI Search Shift: ChatGPT’s Growing Alignment with Google’s Index, found an increasing trend towards:

In April 2025, ChatGPT–Google alignment increased by 12%

In July 2025, it increased by a further 33%.

Surprisingly, over the same time, ChatGPT–Bing alignment fell from approximately 26% to about 8%.

These results show that Google’s index plays a significant role in what ChatGPT mentions. It reinforces the fact that SEO is still needed.

Why GEO Matters Moving Forward

SEO is insufficient for ranking your content. For content to reach your target audience, it must be understood, validated and reused by the LLMs that shape customer journeys.

GEO agency can help by:

· Capturing your knowledge in AI-readable formats

· Building credibility across authoritative and user-generated sources

· Engineering content that AI can confidently cite

· Ensuring your expertise appears in generative answers, not just search results

As AI-driven search accelerates, GEO is no longer optional; it’s essential for visibility and authority.