Primal Soles

David Even

Most Influential CEO 2024 - Netherlands (Footwear Manufacturing)
Primal has designed our Planet's first fully circular, CO2 negative, nature-positive shoe insoles and hotel slippers made from naturally regenerative Mediterranean cork. As winner of the Financial Times' top student-led project with an impact on society and the environment, Primal was able to secure funding at the SDG Tent in Davos during the World Economic Forum. By establishing partnerships with leaders such as Decathlon, Waterbear and Hunter Amenities, Primal is paving the path to impact.