New Research Highlights Gulf Between The Values Held By UK Businesses And Those Of Their Employees

Men share 50 per cent of their top personal values with the Top 10 values of organisations (integrity, excellence, accountability, collaboration/cooperation and trust) while women have only 30 per cent in common (respect, integrity and trust). Male values are also more aligned with the more masculine language often used in recruitment adverts, such as leadership, commitment and accountability, whereas female personal values predominantly focus on the wellbeing of self and others, including caring, work-life balance, respect and communication – this disconnect may contribute towards the perpetuation of gender inequality in the workplace, with more male values being shared with their employer.

Organisations don’t share younger workers’ values and exclude them from value setting

The study also found that organisations don’t share the values most important to millennials and Gen Z – work-life balance is the second highest value to the 18-30s age group but this is not represented in the top values of organisations at all.

Not only do younger workers prioritise a different set of values than their employers and older workers, but they’re also often excluded in setting the organisation’s values – organisations are failing to capitalise on the enthusiasm and creativity of their junior employees, as just 21 per cent are involved in the process, compared to 57 per cent of over 60s.

Overall, two thirds of people feel they have no input into the organisation’s values, as it’s often led by senior management teams and CEOs.

Value priorities differ by sector

It’s not just gender and age where stark differences were observed, with the authors of the study finding that while ‘customer-focus’ was ranked top in terms of values held by organisations in the private sector – it didn’t even make it into the Top 10 for public sector organisations.

The greatest mismatch between personal values and organisational values is in the education sector – where only two values align.

Organisations in professional services/consultancy, military and health industries shared the most values with their staff, with six values in common. ‘Make a difference’ was named as a Top 10 value by workers across all industries (except military/defence) but was only prioritised by charitable organisations.

Kate Cooper, Head of Research, Policy and Standards at The Institute of Leadership & Management, said: “This research shines a light on how disconnected some organisations are from their employees and questions the credibility of the values that are so often displayed on walls and websites. We’re calling on UK businesses to consider how they might improve their value setting processes to align their values with those of their workforce.”

Kate continued: “Previous generations were encouraged to make their personal values a private matter, but we’re now seeing a blurring between these two domains and an increasing willingness for people to stand up for – and sometimes take direct action to secure – what they believe in. This includes seeking employers whose values we share. It’s particularly interesting to note the difference in values shared between organisations, and men and women, which could contribute towards the perpetuation of gender inequality in the workplace. With a preference towards male values in organisations reflected in recruitment advertising, it’s not surprising that some women may feel a disconnect between their values and those of their employer.”

Kate added: “There is real value to be obtained by engaging with staff at all levels to achieve a coherency between organisation and personal values; enabling staff to take ownership and genuinely live the company values that contribute to more motivated teams and better performance.”

Jo Cresswell, Community Expert at Glassdoor, one of the world’s largest job and recruiting sites, adds: “Job seekers are increasingly looking for a more meaningful workplace experience. They will thoroughly research a company before applying and want to work for a company whose values align with their own. We know from our research that 69 percent of UK adults would not apply to a company unless its values aligned with their own personal values. Employers that don’t recognise the importance of their corporate values are missing out on – or losing – talented staff.”