CEO MONTHLY / ISSUE 12 2023 20 ounded in 2016, Sculpted By Aimee was designed to cut through an oversaturated market with its accessible and simplified products. Its makeup allows users to apply a small amount while still looking and feeling amazing. This philosophy is the foundation for all its products, from its skincare infused foundations and bases to its double ended Lip Duo’s. With over 100 multi-purpose products, Sculped By Aimee aims to develop makeup that is easier for everyone regardless of age, skin type, or level of experience. The brand is fully stocked on its website, offering international shipping across 68 countries, and can be found in retailers across Ireland and the UK. Sculped By Aimee currently has three physical stores in Belfast, Dublin, and London with more soon to be announced. With hybrid, multi-purpose designs, the brand aims to condense customers’ makeup bags with products that are good for their skin and leave them feeling rejuvenated. Sculped By Aimee is dedicated to helping users achieve a Five Minute Face with products such as its skincare infused tinted serum HydraTint and its SPF, moisturiser, and primer hybrid Beauty Base. The brand is passionate about saving users time and money without compromising on their makeup looks. Sculped By Aimee educates customers to ensure they know exactly how to use their newly purchased products. With a wide range of courses from the Sculpted Academy, instore masterclasses, and social media tutorials, the business helps customers perfect their makeup routines and guides them to become professionals. On the business’s core values, Founder Aimee Connolly says, “Over the last few years, I’ve been operating through my ‘PASSION’ acronym, which represents both my own personal core values and also our company wide values that we share with every team member. It stands for passionate, ambitious, supportive, synergy, inclusive, original, and no nonsense.” Aimee Connolly shares her passion for the brand with her ambitious team, who care deeply about the products and their customers. It is this desire for success that continues to propel Sculped by Aimee forward and foster steady growth. As the team and business have developed, Empowering Customers with Multi-Purpose Makeup Based in Ireland, Sculped By Aimee is a cosmetics brand on a mission to make makeup easier for everyone. Founded by make-up artist Aimee Connolly, the brand is dedicated to creating multi-purpose products that help customers feel like their best selves. Sculpted By Aimee was founded to simplify consumers’ beauty routines with easy to use, great quality products. The business is committed to empowering communities through education, ensuring customers get the most out of their makeup products. For her innovative products and passionate leadership, Aimee Connolly has received our award for Cosmetics Brand CEO of the Year - County Dublin. Aimee has remained steadfast in her supportive position to nurture her crew’s journeys and maintain team synergy. At Sculped By Aimee, inclusivity is paramount, and everyone is welcome. The brand’s objective is to cater to all with user-friendly products designed for a variety of skin tones and types. Lastly, the business aims to approach challenges professionally and personally with a nononsense attitude. This zero-tolerance attitude towards unreasonable behaviour is embedded within the team and fosters a positive company culture and smooth running business. On her leadership style, Aimee Connolly shares, “The most important part of my management style is to ensure it’s always evolving, especially as the business grows. Trust is such an important factor for me. Our team doesn’t have to clock in or out. We maintain a level of flexibility because I trust they’re working hard to get the job done. I think that it’s empowering for the team to know that I trust their work ethic and ability to propel the business forward. I’m always thinking of new ways to praise the team for their key achievements and reward them for their contributions to the business. Over the coming year, Sculpting By Aimee has many exciting plans for development, with new launches lined up for 2024 to expand its product portfolio. International expansion is at the forefront of its plans, particularly in the UK and the Middle East. The brand aims to launch more physical stores across Ireland and the UK to display its innovative products and offer makeup application appointments and lessons. Now seven years into her journey, Aimee is passionate about taking the business to new heights while remaining firm in its core values. It is Aimee’s passion for the brand’s accessible, multipurpose products that continues to attract new customers and inspire the team to work towards mutual success. We are excited to see what new innovative products Sculpting By Aimee has in store to further revolutionise the beauty industry. For Aimee Connolly’s strong leadership and unparalleled ambition, she has received our award for Cosmetics Brand CEO of the Year - County Dublin. F Contact: Aimee Connolly Company: Sculpted By Aimee Web Address: www.sculptedbyaimee.com/
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