CEO MONTHLY / ISSUE 12 2023 19 The Crucible of Contact Centre Creativity Since its inception, Creative Global Strategy Ltd has targeted one specific area of expertise – helping contact centres find the products that work for them, and delivering advice to get them well on their way to implementing said products. This is achieved through its broad spectrum of services, ranging from transformation, cloud migration, journey design and orchestration, change management, learning and development, OmniChannel and Conversational AI consulting, and many more. Keeping clients feeling confident and supported throughout their transformative decisions is where it thrives, and it’s thanks to the masterful guidance of its ambitious CEO, Jamie Easton-Wise. Adapting a myriad of leadership styles from his previous experience with companies such as American Express, Jamie has managed to cultivate continuous growth for both himself, his team, and his clients. Utilising a hands-on approach – one that is underpinned by clear direction and encouragement and partnering for delivery. He believes in fostering talent, and goes above and beyond to act as more of a mentor than a leader to his colleagues. As such, creativity is praised, accountability is second nature, and innovation is constant. All of these combined factors allow Jamie to guide Creative Global Strategy Ltd forward, whilst simultaneously uplifting the individuals behind its success. We believe Jamie puts it best – “In essence, my leadership style is both adaptive and inclusive, built upon the bedrock of my experiences, and always evolving to meet the needs of our business, our people, and our clients.” Combined with Creative Global Strategy Ltd’s overarching ethos of “we don’t sell software, we help our clients buy the right software for their needs”, the dedication upon which the foundation of the company was built has clearly only gotten stronger. Jamie has united his passion for leadership with his desire to uplift every individual he comes into contact with, resulting in a collective that successfully helps to steer contact centres towards the best choices for their business growth. At its heart, Creative Global Strategy Ltd is a culmination of Jamie’s eagerness to introduce a new approach to delivering solutions to clients. He notes how the competitive nature of the industry often paves the way for pushy salesmanship from a variety of providers. Having never quite liked this approach, Jamie has instead gone above and beyond to defy this all too common expectation altogether. By crafting Creative Global Strategy Ltd’s methodologies around delivering engaging guidance and advice, he has opened up a plethora of opportunities that truly nurture the needs of every client. We’re so very pleased to present Jamie Easton-Wise with the title of Customer Acquisition CEO of the Year 2023 – London. His tireless work in the field, combined with the dedication that he displays towards both clients and colleagues alike, culminates in a company that has already made a difference within the sector. Instead of forcing products upon varying contact centre companies, Creative Global Strategy Ltd presents an entirely new approach that’s sure to continue reshaping the future of the industry. Contact: Jamie Easton-Wise Company: Creative Global Strategy Ltd Web Address: www. creativeglobalstrategy.co.uk/ Oct23400 Identifying as the frontrunner of transformative solutions for contact centres across the globe, Creative Global Strategy Ltd leverages over a century of cumulative experience to bring specialised services to the industry. However, where it truly shines is in its work with contact centre transformation, and how to seamlessly integrate evolving technological advances into its clients’ companies, without disrupting their workflow. Under the watchful eye of CEO Jamie Easton-Wise, winner of the Customer Acquisition CEO of the Year 2023 – London award, Creative Global Strategy Ltd has encouraged the ascension of an abundance of contact centres. We take a closer look at how.
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