What Features Should I Look Out for When Choosing Sales Mapping Software?

Knowing the best solution for your company isn’t always easy if you’re in the market for sales mapping software. After all, hundreds of programs seem to be available, with each program promising different features. To help get you started, here are the pros and cons of varying mapping solutions and what to look for when purchasing mapping software.

Will You Collaborate with Others?

One distinct advantage of mapping software is collaborating with co-workers or employees when mapping out new data. Always look for mapping solutions that allow multiple users to share the different data sets and review the visuals.

Will the Company Require API Access?

API allows individuals to connect additional data types with mapping software. It also opens the door for all further integration of third-party mapping software into other programs, reducing the level of work required. If your company requires API access, choosing a platform that offers this functionality is essential.

Will Your Company Require Specific Mapping Needs?

Occasionally, mapping software is built with one specific purpose, such as sales mapping. As such, departments can’t use the software for any other purpose. While this program might work well for the sales department, specific maps hold specific uses that should collaborate with other departments. For example, heat mapping applications will show sales teams where the most significant section of customers is within a geographic area but can also transfer into marketing for further account development.

Will Your Maps Need Regular Updating?

Always find a mapping software that allows automatic or simplified updates. Cloud-based applications are always up to date, as it often uses Google maps data. These details include any new subdivisions, road layouts, and construction that might influence your company’s performance on the road.

Will You Need Access to Your Software on the Road?

If the office staff predominately uses the mapping software, accessibility won’t take a top priority in your purchase. However, you’ll want responsive software that works with every mobile device for companies wanting access to their mapping software while moving.

Will You Need Different Tools and Features?

When mapping is a priority to you and your business, the software features will be paramount in your decision. Check out the entire list of features available before committing to a program. Look for applications that allow multiple users, design capabilities, functionality, and data aggregation.

Will You Need Mapping Software that Handles Large Amounts of Data?

Mapping can be time-consuming and could require specific programs to function. Make sure you look into any software limitations on data uploads, including maximum inputs or restrictions. However, lower limits may not seem like an issue; as your small business expands, having to upgrade or change your software can be frustrating.

Will You Need to See the Historical Mapping Data?

If you’re planning on using the mapping software for inventory or sales territories, choose a software that offers historical mapping capabilities. Many businesses prefer historical sets to determine growth or stalls in their development over time.

Will You Need Customer Service?

Your mapping software needs to function like a well-oiled machine. If something doesn’t work correctly, having adequate support is essential. Look for a mapping company that offers constant training, updates, or solution development. A decent company should treat all clients equally, whether a small start-up company or a significant corporation. Confirm your support channels, including text, phone, email, or chat.

Will You Need to Personalize the Map Appearance?

Customising your maps shouldn’t be difficult, especially when developing a cohesive brand. Look for a mapping program that visually enables free freedom through various styles. Customization areas might include geographic boundaries, US demographic data mapping, heat mapping, or other map settings. Remember, your mapping software should work for your company’s needs.

Conclusion

Although mapping software might seem like a complicated process, it’s not difficult to get started once you know what you’re looking for. With a host of different features and capabilities, try to find software that fits your needs overall. Start by considering the above points as starting features you’d like to have and build out from there. With these in mind, you’ll successfully choose the best sales mapping software for your company.