2018 Global CEO Excellence Awards

CEO MONTHLY / GLOBAL CEO EXCELLENCE AWARDS 2018 13 , GCE18003 Most Visionary Business Transformation CEO 2018 & Best Organisational Change Consultancy 2018 Marmalade Fish is a niche consultancy specialising in organisational values and culture change, driven by a belief that for business to create a sustainable future, investment in human capabilities must be made in tandemwith constantly evolving technology. We profile the firmand explore howCEO Samie Al-Achrafi has driven it to the success it enjoys today. Established in 2015 by leading global culture change expert Samie Al- Achrafi, Marmalade Fish has 35 Associates who have impacted 250,000 people around the world through leadership skills training, team effectiveness sessions, off-sites, values and culture programmes, and executive coaching services. CEO and Founder Samie Al- Achrafi earned a double first class degree from the University of Durham, an MSc with distinction from City University of London, and studied Leading Global Businesses at Harvard Business School. Prior to founding Marmalade Fish, Samie held leading positions at Walt Disney World, Emirates Airline, Mubadala, and HSBC. While there, he developed strategic learning, talent and organisational development functions. Today Samie Al-Achrafi, together with his organisation Marmalade Fish, is training leaders across nine sectors in five continents. He inspires people to be the best version of themselves, imparting practical habits and tools to effect purposeful change, with the power to shift cultures. Samie states; “Raising consciousness in business helps leaders to make ethically sound decisions, rather than getting caught-up in reactionary decision-making choices. Prioritising the 3 P’s of profit, people and planet will result in improved financial performance, innovation, productivity, employee and customer experience.” Under Samie’s leadership the firm has become the first and only company in the GCC region to achieve B Corp certification, recognising Marmalade Fish as a beacon for the highest ethical standards across supplier relations, inclusion, environment and sustainability. In 2018, the company was awarded “Best for the World – Community”, placing Marmalade Fish in the top 10% of companies in the world for its focus on the global community, based on an independent, comprehensive assessment administered by the non-profit B Lab. Ultimately, Marmalade Fish is leading the way by creating change in business, bringing values and culture to the front and centre of how they operate. The company has offices in London, Dubai and Hong Kong with ambitions to expand further. The vision for the future is to fundamentally change the way employees and customers engage with organisations, and this will remain both the company and Samie’s ongoing focus over the years to come as they target 1 million people by 2020. Company: Marmalade Fish Contact: Samie Al-Achrafi Address: 3rd Floor, 207 Regent Street, London, W1B 3HH, UK Phone: 0203 6033222 Website: www.marmaladefish.com

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