Fast Track to Success

With more than two decades’ experience in marketing and leadership, Your Marketing Chief (YMC) transforms organisations to become marketing, digital and innovation driven, using the best-in-class FUZN™ marketing system.

Mido Chishty is CEO and CMO, a maverick who brings thought and cultural change to organisations. Recognised as Most Influential CEO, 2022 – UAE, we delve into learning more about his company and career.

Mido Chishty is a solutions-focused CEO and CMO with more than 20 years’ success in multinationals and start-ups. Having worked across consumer goods, retail, tech, fintech, agritech, esports, gaming, telecoms, financial services, entertainment, and tourism, his broad areas of expertise include leadership, marketing, inclusive team building, digital transformation, innovation, sustainability strategy, big data and AI, blockchain, and the metaverse.

Having founded Your Marketing Chief to apply Fast Moving Consumer Goods (FMCG) AKA Consumer Packaged Goods (CPG) best marketing practices across a number of industries and businesses, Mido engineered the FUZN™ marketing system which has transformed numerous organisations into marketing, digital and innovation leaders.

At the foundation of the stewardship YMC provides are values of growth, culture, leadership, innovation, and balance. These are all key to ensuring business success. Due to the nature of the rapidly evolving world, there has become a need for CMOs to broaden their roles and take the lead on new initiatives, including being the voice of the consumer and customer; designing the company purpose; creating a framework for humanistic leadership and mindfulness; utilising marketing to drive business growth; leading in digital transformation including being the custodian of Big Data, AI, UX, UI, and the metaverse; creating sustainability strategy; driving innovation; producing inclusivity programmes; partnering with CEOs and boards; and influencing shareholders. Each requires robust marketing to all stakeholders – consumers, customers, employees, shareholders, industries, partners, and change agents. This marketing alphabetisation leads to a balance of profit and people and ultimately planet amelioration. Hence, CMOs are by default becoming CEOs whilst maintaining the CMO responsibility, as marketing is everything in the new age of blockchain, crypto, web 3.0, and marketing 4.0.

Prior to establishing YMC, Mido gained industry experience at Procter & Gamble, Unilever, PepsiCo, and Nestlé. He holds a Master’s in Business and Marketing from Brunel University Business School UK, and a Bachelors (Hons) in Economics and Management from the University of Manchester, UK. He also attended executive programmes with top schools including Stanford GSB, Harvard Business School, USC Marshall, UCLA, and UC Berkeley Haas. Mido is a chartered marketer, certified marketer, and certified digital marketer, and he is an active member of key leadership and marketing bodies including CIM, AMA, DMI, and GCC BDI. In addition, he serves on a number of boards providing marketing and leadership guidance.

Mido is a visionary who passionately and transparently sells his vision to his diverse team. He is highly supportive of his people, able to recognise their strengths and how he can help them to achieve the very best. He encourages people to find their path, to take their passion and propel their career, while seeking joy and gratitude. His team are the ones who play a vital role in the success of YMC, with their desire and belief in the company, combined with drive and ideas, and being great collaborators. For the YMC team, it is more than just a job; it’s about communities coming together.

Mido’s career goals and path have been influenced by the places he has lived, with California, the United Arab Emirates (UAE), and the Kingdom of Saudi Arabia (KSA) having inspired him the most. The economy of California is the largest in the USA, estimated at around $3 trillion, and if the state was a stand-alone country, it would rank as the world’s fifth largest economy. It is this combined with the innovative spirit of Cali and out-of-the-box way of doing things that has created new industries, companies, and innovative hubs such as Silicon Valley. Mido says, “I love being part of creating those Cali ideas and bringing them to the GCC (Gulf Cooperation Council) to accelerate rapid growth in the region, which then inspires innovation of its own which in turn calls for further Cali input. It’s a cycle of innovation that keeps turning and is intoxicating.”

The GCC includes countries such as KSA and the UAE. Hence, turning to the GCC region, we can see that H.H Sheikh Mohammed bin Rashid Al Maktoum (MBR) has put Dubai on the world map with iconic projects such as Burj Khalifa, Burj Arab, the Palm, and Expo 2020, showcasing Dubai as world-class and an innovation hub. Additionally, H.H Sheikh Mohamed bin Zayed bin Sultan Al Nahyan (MBZ) has ensured that the UAE and Abu Dhabi shine as a beacon of stability for the region and the world. We are also witnessing H.H Crown Prince Mohammed bin Salman Al Saud (MBS)’ inspirational vision to transform KSA with futuristic projects such as NEOM, the Line, and TROJENA.

Mido comments, “It is a really exciting time to blend the Californian spirit with the innovative leadership in the region. It is truly maverick. This inspired me to create Your Marketing Chief to bring the highest level of marketing and leadership to regions most deserving of it. That is the core strength of the company. I embed into organisations as CMO so that they emerge successful and grow aggressively.”

Mido’s sights are now set on a bright future. Profit, people, and planet amelioration.

For business enquiries, contact Mido Chishty, CEO & CMO from Your Marketing Chief (YMC) via email – [email protected]; [email protected], phone – +1-424-235-1652; +971-52-893-8700, on their website – https://yourmarketingchief.com/ or through LinkedIn – https://www.linkedin.com/in/midochishty/