Issue 9 2020

8 CEO MONTHLY / ISSUE 9 2020 CEO MONTHLY / ISSUE 9 2020 9 , , May20155 Making Musculoskeletal Conditions Manageable Founded in 1968, Musculoskeletal Australia has been diligently serving the people of Australia suffering with musculoskeletal issues for more than half a century. The dedicated team of Help Line nurses, staff, and volunteers are committed to ensuring that the lives of people with these conditions are improved, and that their lived experience with these conditions is understood better than ever before. In total, Musculoskeletal Australia works with, and advocates on behalf of, seven million Australians. Although musculoskeletal issues and conditions are somewhat common, the impacts are devastating when it comes to people’s lives, and are rarely understood. This charitable organisation strives to ensure that these people have their conditions and their voices heard. Since its inception, the mission of Musculoskeletal Australia has been clear and simple: to give people with these conditions a more effective role in their own treatment. In doing so, the organisation seeks to put these people back in control of their own lives. There are a number of ways that the organisation does this, including providing free access to qualified specialist staff, resources, and information, but more importantly than that, by asking people what they Musculoskeletal health is something that everybody should be concerned about. In Australia, more than sevenmillion citizens suffer with some formof musculoskeletal condition, ranging fromarthritis and osteoporosis, to back pain, gout, andmore than 150 others. Fortunately, Musculoskeletal Australia is a charitable organisation that supports people in achieving better health, and is home to the CEO of the Year –Melbourne, Mr Rob Anderson. We take a closer look at howMr Anderson’s leadership has madeMusculoskeletal Australia into a force for good. need, and how the organisations can best help them. None of this would be possible without an outstanding CEO at the helm; someone who is always willing to go that extra mile in helping these individuals have their voices heard. That someone is Mr Rob Anderson. A highly qualified and dedicated CEO, Mr Anderson has garnered significant demonstrable success in developing and leading strategic transformation, innovation, and structural change throughout his working life. Primarily working with not-for- profit organisations, Mr Anderson has led an extensive and distinguished career in multiple sectors, and has a reputation for delivering organisational success across a wealth of markets. Furthermore, Mr Anderson has made major contributions to the professional sports environment over many years, with particular focus on advocacy, welfare, and human resources. Mr Anderson joined Musculoskeletal Australia in December 2017, with the aim of becoming the next leader who could take the charitable organisation to the next level of servitude to the Australian people living with musculoskeletal conditions. Since then, he has brought with him a wealth of experience and expertise in leadership, guiding Musculoskeletal Australia into a position where it can affect real change to so many people. Crucially, as any good leader should, Mr Anderson has also continued to surround himself with individuals who share his passion for care. Everyone working at Musculoskeletal Australia, including Mr Anderson, is wholly committed to working together for the shared objective of supporting people with musculoskeletal conditions. Beyond simply having the right skills, knowledge, and abilities, every staff member understands how important trust is. When working with a population that can be vulnerable in sharing personal health information, trust is key. Musculoskeletal Australia and Mr Anderson have cultivated an environment of trust, with many of the staff either living with a musculoskeletal condition themselves, or caring for someone who has one. This lived experience plays a significant role in the success of the firm, and the level of trust that people have in the staff, the organisation, and Mr Anderson as leader. Musculoskeletal conditions can have a serious effect on anybody, regardless of age, race, or gender; they do not discriminate. When faced with such a life-changing condition, having the backing of a charitable organisation such as Musculoskeletal Australia is truly invaluable, and the work that Mr Anderson has done in the last two and a half years has continued to make a difference to so many people. An inspiring leader and a fantastic advocate for care, Mr Anderson truly is one of the most outstanding CEOs in the world today. Company: Musculoskeletal Australia Contact: Rob Anderson Website: www.msk.org.au Jul20548 A Wellness Success Story Canavation was founded with the aim of improving people’s lives. The team have spent years developing wellness products that leverages natural, exclusive and rare ingredients, particularly cannabinoids which demonstrate significant wellness benefits. Under Mr Barlow’s leadership, Canavation has gone from strength to strength, ensuring that every product is of the highest quality and guaranteed to deliver its promise to the customer. Naturally, a great deal of focus has been placed on the role of cannabinoids, given their specific properties. It is one of the factors which makes Canavation unique. Of course, the firm has found doors opening because of its ability to provide clients with ingredients that no one else can provide. Canavation has achieved success with contract manufacturing and joint venture partners to create truly unique products, updating existing formulas creating products that are brand new. As ever, this unique development skillset of Canavation is what keeps the firm in such demand. An example of this unique skillset can be seen in the firm’s securing of the worldwide rights to sell rare cannabinoids produced by biotech leader Teewinot Life Sciences for use in any consumer product application. Their technology is expected to go online by As consumer demand for CBD and cannabinoids continues to grow, a new industry has sprung up, ready tomeet the needs of the market. For the teamat Canavation Product Group Inc., Bill Barlowhas been an inspiring figure who has allowed them to reach their full potential. Named CEO of the Year, 2020 - the USA, we caught up withMr Barlow to see howhis firmhad achieved such success. the end of 2021, producing a host of cannabinoid molecules that very few will be able to produce at commercial scale, pharmaceutical quality or such low cost. The value to both Canavation and the consumer are tremendous, and shows how it is ready to face the future. Because of their focus on delivering wellness products, when the world went into quarantine, the people of Canavation continued coming into work. Mr Barlow ensured that working protocols were implemented that allowed sufficient social distancing and workspace. More than anything else, this shows how committed his team were to deliver products that improve an individual’s life, and what a strong work culture he has been able to foster amongst his employees. Looking ahead, Mr Barlow intends to take Canavation international, using a good footing in the US as a springboard for other regions. The benefits of good health and wellness are universal, and this means that there are many markets who will have demand for their services. Company: Canavation Product Group Inc Name: Bill Barlow Web Address: www.canavation.com

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