CEO MONTHLY / ISSUE 6 2023 12 s a consulting firm, ARBO’s goal is to unlock its clients’ maximum potential by helping them optimise their digital presence and drive traffic to their website. The company’s brilliant design team will bring their visions to life, creating visually pleasing designs that perfectly encapsulate the essence of their brand and leave a lasting impression on their audience. With ARBO’s comprehensive digital solutions and customised strategies, the possibilities for business growth are endless. From large businesses to startups, the firm effectively helps its clients find the wings they need to fly. Using data to inform its recommendations and strategies, ARBO offers digital services that are data-driven and clientcentric, designed to perfectly address clients’ specific needs. The firm offers turnkey solutions, delivered by a team of professionals who are experts in a multitude of areas, ranging from development and design to digital marketing and data analytics. Those who work with ARBO can trust that the firm will maintain full transparency with them about the process and the results it expects to achieve. With a proven track record of success, ARBO is proud of its ability to consistently deliver results to clients, no matter their size or industry. Along with its other unique factors, this makes it an ideal partner for companies looking to improve their digital and technological capabilities. As Founder and CEO of ARBO, Luke Traina oversees all of the company’s projects, manages clients’ portfolios and relationships, and takes an active role in the hiring process. Since its establishment, he has built the firm into a well-oiled machine, powered by the talented professionals he has sourced. This strong team plays a crucial role in the success of ARBO, effectively bringing the firm’s solutions to life. For this reason, Luke’s leadership is incredibly important, ultimately determining the performance of the team. “As a young CEO, my leadership style is constantly evolving. I strive to be handson and inspirational, setting a positive example for my team,” Luke comments. “I believe in leading by example, and I am not afraid to get my hands dirty. Over the years, I have learned that effective leadership is not just about telling people Luke Traina: Most Influential CEO Under 30 ARBO Consulting LLC. is a fullservice digital transformation consulting firm dedicated to helping businesses of all sizes navigate the online world to achieve overall growth. The firm was established in 2021 by Luke Traina, Founder and CEO of ARBO, an experienced and dedicated entrepreneur who has led the business to impressive heights. As a result of his excellent leadership, Luke has been awarded Most Influential CEO Under 30 in the Consulting category. what to do, but also about listening to their ideas and concerns.” As a result, Luke focuses on fostering a culture of communication and collaboration within the firm, building strong relationships with his team. He explains, “I believe that every team member has valuable insights and perspectives to contribute, and I make it a priority to create an environment where everyone feels comfortable sharing their suggestions.” Innovative ideas are crucial in the growing consulting industry, where it is becoming increasingly important that firms are able to differentiate themselves from competitors. As the industry becomes more data-driven and technology-focused, ARBO must continually adapt and update its tools and methods to remain competitive and provide unique value to clients. For this reason, Luke is constantly looking for opportunities for ARBO to grow, improve, and diversify its offerings. In relation to his personal career, Luke is always open to new collaborations and partnerships, whether it involves working with other businesses and entrepreneurs to bring innovative products to the market or partnering with non-profit organisations to give back to the community. Recently, he has announced the upcoming launch of his own line of canned, ready-todrink cocktails, which will offer a convenient yet premium cocktail experience. To ensure the success of this new venture, he is bringing on advisors from ARBO to work at both companies, allowing him to leverage his existing expertise and resources while creating new revenue streams and building a stronger brand. Luke has also recently released his first book, the Art of Obsession, which explores various work habits and the benefits of a work-life balance while offering practical tips for staying focused and productive. The book is a must-read for anyone looking to achieve a greater sense of balance and fulfilment in their lives. Considering his ambition, dedication, and effective leadership skills, Luke’s success in the Most Influential CEO Awards 2023 comes as no surprise. We congratulate him on this achievement and look forward to seeing what the future holds for him and his team at ARBO. Apr23018 A Company: ARBO Consulting LLC. Web Address: www.arbollc.com
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