CEO MONTHLY / ISSUE 2 2024 8 erving clients across Canada, the USA, Mexico, and the Caribbean, Bio Sculpture Canada distributes products from three flagship brands, all of which are vegan-friendly and cruelty-free. Firstly, Bio Sculpture is the company’s own line of nail care products, designed to improve the health of natural nails. The second brand is Elim Spa Products, including Elim Mediheel, a reimagined pedicure system harnessing the power of facial-grade ingredients, and Elim Medihand, an anti-aging manicure system. The last is Navy Professional, a brand that specialises in manufacturing British-standard professional-grade beauty tools. As well as being a leading manufacturer and retailer of high-quality beauty products, Bio Sculpture Canada offers a variety of online and in-person training courses. Whether a student is completely new to the beauty industry or a qualified professional looking to add Bio Sculpture to their skillset, the company is equipped to provide them with the training they need. With a background in medicine and medical research related to skin development, aging, and tumour formation, Erica Nieuwenhuis joined Bio Sculpture Canada in 2009. She initially took on a role in sales, marketing, and education, before later becoming VP of Marketing in 2013 then CEO in 2017. Today, Erica leads a group of motivated, determined, and interesting people, strategising to drive the business to achieve its goals for growth. Leveraging the transferable skills she gained during her time in medical research, Erica is an adaptable leader with strong analysis, critical thinking, problem-solving, mentorship, information management, and communication abilities. She takes a hands-on approach to her work, engaging with her team on a daily basis to learn about the challenges they are facing as they arise. This enables her to support them when needed, brainstorming with them to find the best solutions. Having worked at Bio Sculpture Canada for almost 15 years, Erica has cultivated an in-depth knowledge of every facet of the business. This means that she is familiar with every product the company carries, understanding not only how to use them but also how they are formulated and what their product chemistry is like. “My team often refer Erica Nieuwenhuis: Canada’s Best Beauty Product Manufacturing CEO Established in 1997, Bio Sculpture Canada is a beauty company focused on providing salon and spa clients with premium quality products and professional training services, enabling them to deliver the ultimate luxury spa experience to their valued customers. Now in its 27th year of business, the company is headed by CEO Erica Nieuwenhuis, whose outstanding work has earned her the title of Beauty Product Manufacturing CEO of the Year, Canada, in the CEO of the Year Awards 2023. to me as “working in the trenches” with them,” Erica explains. “In a pinch I can fill in for pretty much any role within the company. I may not be super-efficient at all of the roles, but I can get the job done!” Taking a highly involved approach to leadership, Erica’s focus is on collaboration, which has in turn fostered a culture of teamwork throughout the business. She encourages more experienced staff members to mentor those who are joining the team by offering advice and guidance as they settle into their new role. Erica adds, “I discourage a territorial or overly competitive approach and much prefer seeing them lift each other up. Open communication is key; I am always available, whether they pop by my office or message me while they are off doing site-visits.” To maintain this close-knit, collaborative, and open culture, Erica ensures that Bio Sculpture Canada recruits individuals who demonstrate suitable traits and understand the importance of creating a positive work environment. She comments, “A positive growth-mindset is important. We are a friendly happy bunch; after all, we are selling beauty and wellness!” For her outstanding work as CEO of Bio Sculpture Canada, Erica Nieuwenhuis has been awarded the title of Beauty Product Manufacturing CEO of the Year, Canada, in the CEO of the Year Awards 2023. Over the next 12 months, her focus will be on leading her team as the company expands into new markets. Bio Sculpture Canada will also be launching an updated educational platform with a focus on microlearning, a teaching strategy that uses bite-sized segments of content to improve retention, offer a greater mastery of skills, and increase student engagement. S Contact: Erica Nieuwenhuis Company: Bio Sculpture Canada Web Address: www.biosculpturenails.com
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