CEO MONTHLY / ISSUE 12 2023 11 targeting on a mass-scale, the results lack authenticity. For this reason, Trueleads prioritises the human connection, refusing to rely on AI and yet recognising that in the future, those companies who effectively combine it with their existing services will lead. Tom, and by extension the wider company, is a firm believer in the ageless saying practice what you preach. To this end, Trueleads utilises its own services across 100% of the business, such as high-quality data, website visitor insight, and targeted account-based marketing through its LinkedIn platform. As Tom explains, “we take pride in this approach and can readily demonstrate its effectiveness to our clients.” After all, is there a better marker in a company’s trust in its own products than using them across its entire service catalogue? All of the success that Trueleads has bred starts with its employees, who not only are integral to the company’s growth, but also essential in successfully combining automation and human interaction. Roles offered by the firm in the fields of customer success, data, and automation are critical in measuring the tangible value clients receive from their existing tech/ data tools, and in return for their hard work, employees are rewarded with a stellar internal culture that celebrates collaboration, progress, and an unwavering dedication to providing exceptional service. Looking ahead to the future of the company and his own career, Tom tells us how, “Trueleads is on a mission to become the global leader in B2B lead generation.” In order to achieve this, plans are in place to further expand the team with fresh talent, in addition to developing the platform the company provides to offer even greater value to clients, not only saving them time, but generating genuine, measurable results. For Tom, there is a like-minded drive to continue growing as a leader, developing himself and his team to guarantee prosperity well into the future. Tom is deeply passionate about the direction in which the business is heading, and he aspires to craft a worldleading team to join him on the long-haul journey. Quintessentially, Tom explains, “my motivation, passion, and humility will remain steadfast as we work to position Trueleads where it deserves to be.” The journey that Tom and Trueleads has already been on is incredibly impressive, as just three short years ago, the business was being operated from his garage. It is the drive to make Trueleads a global leader in B2B lead generation that has led to such sustainable success and growth. With Tom at the helm, the company is sure to encounter continuous prosperity, and his dedication, hard work, and undeterred spirit make Tom Happé more than worthy of being celebrated for his excellence. Contact: Tom Happé Company: Trueleads Ltd Web Address: https://trueleads.com/
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