CEO MONTHLY / CEO OF THE YEAR 2022 58 CEO MONTHLY / ISSUE 3 2023 17 Climbing the Ranks Digital marketing company, rankingCoach focuses on providing cost-effective and easy-to-use digital marketing solutions for small businesses, employing a variety of techniques including its proprietary software, a highly skilled team of experts, and a strong commitment to customer service. We find out more as we speak to the firm’s Founder and CEO, Daniel Wette as he achieves a CEO of the Year Award. rankingCoach is a complete DIY digital marketing suite that enables everyone to be successful online, even without a large marketing budget or expertise in digital marketing. The firm offers a variety of resellable marketing solutions covering SEO, listings, brand monitoring, Google Ads, mobile, and social media marketing, and it is available in 32 countries and 14 languages. The firm’s clients range from local businesses to international corporations and, with core values and goals centred around providing affordable and accessible digital marketing, clients are able to reach their full potential online. “It is our belief that small businesses are the backbone of our economy, making a significant contribution to our society through innovation and bringing prosperity to us all,” explains Daniel Wette, the firm’s Founder and CEO. “We are confident that we can make an important contribution to the success of small and local businesses, enabling them to compete against the big players. Furthermore, we believe in the importance of knowledge as a determining factor for success. We strive to collect and process massive amounts of information that will give small businesses the competitive advantage needed to thrive.” Founded in 2014 by Daniel, along with Marius Gerdan, and Thomas Meierkord, the company’s headquarters are in Cologne, with multiple locations across Europe and the US. rankingCoach’s award-winning software solutions are integrated into the services of numerous well-known web hosts, publishers, CMS, telecommunications, and MarTech companies. As a German entrepreneur, Daniel founded his first company in 1999 while studying Business Economics and Information Sciences. During 2004, Daniel became one of the co-founders of FAIRRANK which rapidly developed into one of the largest online marketing agencies for SMEs in the country. Because of a massive lack of online marketing solutions for these businesses, he then (with the help of Marius and Thomas) developed a software that would assist this specific group to be successful online. The software was called rankingCoach and spun off as its own company. Today, rankingCoach’s unique selling point is its allin-one solution that provides small businesses with an easy way to manage their digital marketing without the need for an external agency. It aims to differentiate itself from its competitors by offering an AI-driven platform that guides small business owners through the digital marketing process, making it easier and more accessible than ever. The team at rankingCoach play a critical role in its success. Daniel elaborates further, “Our internal culture is collaborative and driven, with a focus on continuous improvement and innovation,” he says. “This culture contributes to our success by fostering a positive working environment where our staff feel motivated and engaged, leading to better performance and results for our clients.” rankingCoach’s employees represent 24 nationalities covering almost every continent on the planet, and are bilingual and often multilingual. With diverse beliefs, traditions, and heritages, the company is proud of its strong LGBT representation and balanced ratio between men and women. Being in an industry that is constantly evolving, the company faces challenges such as keeping up with new technologies and changes in consumer behaviour. During the Covid pandemic, as well as being faced with obstacles, the firm also saw opportunity emerging as the pandemic highlighted the importance of digital marketing for small businesses, leading to an increase for rankingCoach’s services. “Our customers are the small business owners, often the really small ones with a local focus,” Daniel continues. “While local business took a massive blow due to the pandemic, we decided to launch a free version of rankingCoach to help local businesses get to know how vital online visibility is and that client reviews or information about their competitors can radically improve the way they do business.” Recently, Daniel was bestowed with the title of Digital Marketing Solutions CEO of the Year 2022 – Germany. Having taken a moment bask in the glory, Daniel’s sights have turned to 2023 and beyond, where his plans include integrating more relevant marketing channels, delivering an advanced integration into Wordpress, and continuing to make its innovative platform as user-friendly as possible. “Today and every day, we are continuing working in our software and we are expecting to launch this year new features that will change completely the way small businesses can do digital marketing,” Daniel enthuses. “As CEO, my primary focus is on delivering value to our clients and ensuring their success. I believe that our all-inone solution, combined with our commitment to innovation and user-friendly design, sets us apart from our competitors and will continue to drive our success in the future.” Contact: Daniel Wette Company: rankingCoach GmbH Web Address: www.rankingcoach.com Jan23315
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