2021 CEO of the Year

72 CEO MONTHLY / 2021 CEO OF THE YEAR 6 CEO MONTHLY / ISSUE 11 2021 , Aug21098 It’s A Beautiful Day Aesthetic Today LLC is a beauty hub that provides only the finest quality products to its wide variety of customers. Here we talk to Jumana El KhouryMaalouf as she wins CEO of the Year, 2021 – Dubai, The United Arab Emirates. Her determination has led the company to an exponential growth rate that is leaving other beauty companies behind. Aesthetic Today is a premium beauty website and mobile application that offers a large selection of high-quality skin care, hair care, beauty, health and wellness brands that all have one thing in common: the wish to provide the finest quality products to a widespread customer base. All items are 100% authentic and from wellknown, respected brands that have all come together to create something wonderful. With over 100 brands and 1000 products available, there is a huge number of products to browse, discover, and choose from. It caters for women, men, and children so that there is something for everyone to treat themselves or their loved ones with. Aesthetic gives its customers the chance to purchase exclusive items that are changing the industry. From brands like Esthederm to Acqua Di Parma and other featured exclusive brands that change over time, Aesthetic offers only the cream of the crop. Providing products from bath treatments, to makeup, fragrances, and even halal beauty products. Aesthetic has a vast assortment of inclusive and exclusive products that guarantee to make people happy. With its wide customer base, it is growing at an exponential rate and sees itself doing so for the foreseeable future. Aesthetic’s secure online shopping site provides a secure shopping experience for its thousands of customers, and it offers 24/7 support for any queries that customers may have. With a friendly support team, Aesthetic has created an online portal that allows individuals to explore top-quality products with ease. They can navigate its site without any worries, for if they ever get stuck there’s always someone there for them. Its mission and purpose are to share its large portfolio of beautiful items with as many people as possible, whilst keeping the costs extremely fair and competitive. For its customers in the United Arab Emirates, everything is made easy as its site includes everything a person could want for an exclusive and original shopping experience. Its members can enjoy points and benefits such as savings on retail prices so that they can save money on returning purchases. Due to these benefits, Aesthetic has been creating long-lasting relationships with customers who will happily return again and again for their beauty needs. By saving a substantial amount on products, Aesthetic’s customers are able to purchase more for less. This not only keeps them happy, but it also keeps them coming back for more. Aesthetic’s passion is that of sharing the best products for a more beautiful future. Some brands charge excessive prices for their products, but by teaming up with brands, Aesthetic is able to negotiate deals and reduced prices for its customers so that they may enjoy more products for a fraction of the full retail price. This is another reflection of how Aesthetic sustains longterm connections and even friendships with other brands that it features on its site. Due to COVID-19, Aesthetic has noticed a huge jump in online users. This may be due to the