2021 CEO of the Year

CEO MONTHLY / 2021 CEO OF THE YEAR 5 CEO MONTHLY / ISSUE 12 2021 9 The Success of An Ethical Global Brand maintain healthy lifestyles as they get older, resulting in better mental health and contributing to important social skills. To that end, Little Kickers is also striving to create a better world for these children to grow up, recognising that the cohort that attends its classes will be the ones most affected by climate change. “Our first pivotal step was to switch the fabric in the 120,000+ football strips we have produced each year from polyester to sea harvested ocean plastic,” Alan says. “We also opened a UK fulfilment so that we can send kits and other merchandise direct to our customers as opposed to via our franchisees in regional centres.” With other initiatives like using bio-degradable bags and a collaboration with the Sal’s Shoes Charity to enable the Little Kickers to send their outgrown uniforms to young footballers in developing countries. The group is really doing the most to create a better future. This continues to drive Christine, Alan and the award-winning Little Kickers franchise as it prepares to enter its third decade of operation, helping children around the world to get the best start in life. Contact: Alan Kennedy Company: Little Kickers Group Web Address: www.littlekickers.co.uk/index.aspx