CEO MONTHLY / SEPTEMBER 2025 9 personal and professional milestones in Carbiz’s company-wide group chat. A culture such as this, which both empowers and allows people to feel seen, is essential for a rapidly growing and relatively new organisation like Carbiz to succeed. The company is constantly having to compete with the giants of the industry, and its mission to disrupt the status quo whilst also expanding its reach makes things twice as hard. Nevertheless, Carbiz’s passion has ensured its rapid growth over the past nine years, with it now boasting locations from Perth to New South Wales and everywhere in between. Such swift expansion has, however, brought challenges of its own, especially when it comes to the company keeping its processes, fleet and infrastructure all consistent with the pace of the business’ expansion. This is a challenge that Alex more than welcomes, as it has opened the door for more talent. Diving deeper into what this strategy looks like for the rest of 2025 and beyond, Alex tells us that Carbiz aspires to continue expanding their reach so they can fulfil their mission of being there for as many Australian drivers as possible, and being their first point of contact after an accident. Concerning his own career, Alex is firm in this belief that his own success is directly tied to the success of the people around them, and therefore sees a significant opportunity in developing the next generation of leaders at Carbiz. Creating an environment where people feel empowered to take initiative, think differently and grow into leadership roles is a key priority for him. “At the same time, I plan to keep taking calculated risks, embracing innovation and staying ahead of the curve. Being an early adopter and challenging the status quo is what brought me here, and I have no intention of slowing down. I want to build a legacy that has a lasting impact not just on our customers, but on the industry as a whole.” Regarding his legacy, Alex’s dedication to nurturing the next generation of professionals in the automotive industry extends far beyond Carbiz. Through his active participation in numerous industry-specific events, he consistently shares valuable insights on mobility trends, customer service and effective leadership. Alex takes immense pride in empowering ambitious individuals to become the best versions of themselves, helping them add meaningful value to the industry. This commitment is reflected in the work he has been doing at Carbiz for several years, with results that speak volumes. Whether it’s the company’s 14+ locations across Australia, its fleet of over 3,000 vehicles or the thousands of five-star reviews across platforms like Product Review, Google and Trustpilot, Carbiz’s pursuit of excellence and industry-leading standards is unmistakable. Having transformed Carbiz into Australia’s foremost rental and replacement car provider, Alex has firmly established himself as a visionary leader within the country’s automotive sector. His passion for innovation, customer-first solutions and dedication to positive change continue to redefine how people experience car replacement services. In recognition of his outstanding leadership and impact, we are proud to honour Alex Rodov with the well-deserved title of Rental & Replacement Cars CEO of the Year 2025 (APAC). Contact: Alex Rodov Company: Carbiz Web Address: https://carbiz. com.au/
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