CEO MONTHLY / SEPTEMBER 2025 13 José Vizner: Building Spain’s Economic Media Powerhouse Negocios is a Spanish media platform focused on delivering sharp, real-time coverage of economics, politics, and global affairs. The outlet is headed by Founder and CEO José Antonio Vizner, a seasoned journalist whose analytical approach has shaped the outlet’s distinctive voice. Following José’s recent recognition in the Most Influential CEO Awards 2025, we took a closer look at the CEO and his rise to success. Since its foundation in 2020, Negocios has carved out a distinct voice in the Spanish media landscape, blending incisive editorial analysis with a dynamic broadcast style. Its programming spans everything from macroeconomic trends and financial markets to geopolitical flashpoints and institutional policy shifts. With a keen eye on global developments and their local impact, Negocios offers viewers a lens through which to interpret the forces shaping today’s world. Negocios was founded by CEO José Antonio Vizner is an experienced media executive and tech entrepreneur whose career spans over two decades at the intersection of journalism, business, and digital innovation. He began his journey as an editor at RNE from 2003 to 2005, where he laid the groundwork for his journalistic instincts and editorial prowess. In 2011, he co-founded myfacejob, Spain’s first video CV platform, showcasing an early interest in techdriven innovation and entrepreneurship. The startup had international ambitions, particularly in Latin America, and José led its global commercial launch. These formative experiences preceded his influential time at Intereconomía, where he held several senior roles – including Director of Business Television News and General Commercial Director. José’s leadership helped steer the group through complex commercial and editorial transitions during a challenging period for Spanish media. In 2013, José co-founded Capital Radio, where he served as Chief Commercial Officer for seven years, helping shape the station’s editorial identity and commercial strategy. His passion for emerging technologies led him to launch ViiZ in 2019 – a pioneering voice app development firm recognised by Amazon Alexa for its standout contributions in Spain. Through ViiZ, he developed voice applications for institutions ranging from Capital Radio to the Community of Madrid. In 2020, José founded Negocios Televisión, a business news channel that has established a leading position in Spanish media. With the outlet’s founding, José aims to create a global economic media platform in Spanish that is influential and can compete with the larger Anglo-Saxon media outlets. As CEO, he blends editorial depth with broadcast journalism, offering incisive coverage of macroeconomic trends, financial markets, and global policy shifts. José leads his team with his eyes on the long term growth and sustainability of the company. He believes that leaders often get weighed down in their comfort zone, which eventually leads to avoiding the main challenges they must face as their company’s top managers. In this regard, the comfort zone of a CEO is what he considers to be a fundamental problem of everyday leadership. To combat this, José underlines the importance of establishing a meticulously selected, premier team that complements leadership styles and allows for daily tasks to be delegated with ease. One of the defining aspects of his growth within the company has been his ability to identify emerging goals early on and guide his colleagues toward them. As these objectives gradually take shape, José then plays a pivotal role in aligning the entire organisation around what ultimately becomes its central focus. Named Spain’s Most Influential CEO 2025 for his groundbreaking work in Media and News, José has shaped Negocios TV from a modest startup into the leading Spanish-language economic media outlet. With a sharp editorial vision and a relentless drive for excellence, he has built a financially sustainable platform that empowers entrepreneurs, investors, and everyday savers. Today, Negocios TV stands as a global benchmark in economic journalism, not only for its reach but for its ability to translate complex financial realities into accessible, actionable insights. Under José’s leadership, the channel has become a trusted voice for those seeking to navigate volatile markets and global shifts. Looking to the future, José will continue to lead with unwavering conviction, shaping the future of economic media through vision, integrity, and a deep understanding of the power of information. Company: Negocios TV Web Address: www.negocios.com Jun25035
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