CEO MONTHLY / SEPTEMBER 2025 10 hile many businesses understand the importance of their social media presence, often they don’t know where to start or they may struggle to keep the momentum online. CEO Andrew Jenkins shared: “Social Media is ‘always on’ and relentless, but it doesn’t have to be overwhelming. When done right, it becomes a scalable system that amplifies your message, builds genuine relationships, and drives measurable business results.” “Our mission is simple: help organizations work smarter, not harder, with their social media. We exist because most companies are trapped in what I call the “$1,000 tweet” mentality, spending valuable resources creating content that gets used once, then wondering why their teams are burned out and their ROI is non-existent. We’re here to break that cycle.” With Volterra working remotely behind the scenes, businesses can rest assured that their social media marketing efforts are being handled by experts. Helping companies build operational excellence, Volterra’s humancentred approach and continuous learning boosts business’ online presence and, therefore, growth. Working with countless clients spanning a huge range of sectors, Andrew told us: “During one client engagement, we managed 250+ social accounts and published 1,500+ posts monthly with a small team because we built the systems and processes that scale. Our clients benefit from that operational expertise every day.” This dedication to helping brands in building their reputation and expanding Social Media Marketing: Smart Scaling Social media management and strategy shouldn’t be complicated, which is exactly why Andrew Jenkins, Chief Executive Officer of Volterra, has been named Most Influential CEO 2025 - Social Media Management (North America). His contribution to the world of content marketing has helped him to carve out a path for himself in his own career while supporting other people’s businesses to grow. Here, we explore the company’s offerings and Andrew’s journey as he is recognized for our Most Influential CEO Awards 2025. their client base is truly pushing Volterra forward in the best direction. As for Andrew himself, as CEO he guides with his philosophy of ‘doing something better, faster and more efficiently without sacrificing quality’ and the drive to empower others. He elaborated: “‘I’ve learned that if I’m the bottleneck for every decision, we can’t scale. So, I empower our team to make a lot of calls independently. They know our standards, they understand our clients’ objectives, and they have the authority to act. But I never let too much time pass without checking in. Operating virtually means you must err on the side of overcommunicating. Regular check-ins aren’t about micromanaging; they’re about making sure everyone has the support they need and that we’re all aligned.” “Every day brings different challenges, whether it’s a client need, a new platform update, or a sales opportunity that requires us to think differently about our approach. The key is staying curious, staying focused, and always coming back to the fundamentals that actually drive results.” Coming from a unique career background, Andrew’s journey has taken him from menswear retail to film and television, to e-commerce, to wireless technologies, to management consulting and finally to running his own social media agency. Andrew added: “All of my varied experiences mean that when a client comes to me with a social media challenge, I’m not just thinking about content and engagement. I’m thinking about their business model, their organizational constraints, their market readiness, and how to build something sustainable rather than just likes and follows. It’s been an eclectic journey for sure, but I wouldn’t change any of it.” For budding CEOs, Andrew believes that embracing the daily, less exciting operational tasks helps businesses to scale as they invest time in governance, processes, and frameworks, which make growth sustainable. He said: “Don’t be afraid to pivot based on what clients actually need. Volterra started as a management consulting firm but evolved into a social media agency because clients kept saying, ‘We love the strategy, but we can’t execute it.’ Listen to what the market is telling you, even if it means changing your business model.” This is just one small piece of advice Andrew has to offer as his seasoned expertise helps him to empower others across the corporate landscape. As our Most Influential CEO 2025 - Social Media Management (North America), Andrew is set to continue guiding Volterra to new heights of success across its client support in the UK, Canada, and the US. W Contact: Andrew Jenkins Company: Volterra Website: https://volterradigital.com/
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