CEO MONTHLY / OCTOBER 2026 9 Carlos Perilli: Putting Brands into Action Carlos Perilli is the CEO of FG Medios SA, one of Argentina’s leading media agencies. Having taken the agency to new heights since joining five and a half years ago, Carlos’s achievements have earned him the title of “Most Influential CEO of 2026: Media and Advertising Leadership – Argentina” in this report. Concurrently, FG Medios has been recognized as the “Leading Media Agency of 2026 – Argentina”. Below, we take a closer look at both the agency and the CEO behind this recognition. With the goal of putting brands into action and connecting them with the right audiences through smart strategies, FG Medios SA boasts over 30 years of experience, a 95% client retention rate, and more than 700 active clients. Carlos Perilli has led the operation since 2021, working toward his personal mission of transforming FG Medios and positioning it as an innovative, client-centric media agency. To achieve this, he applies the business strategies and leadership skills honed over a career spanning more than 25 years in the sector. Carlos began his professional journey in the credit and collections department of Diario Clarín – a media empire with over 70 years of experience covering everything from print media to digital news in Argentina. There, he quickly grasped the inner workings of the media industry, gaining fundamental knowledge that would prove invaluable later in his career. After deciding to pursue an MBA at Argentina’s Torcuato Di Tella University – from which he graduated in 2011 – Carlos held various highlevel positions at the logistics firm Soluciones de Logística Global. After three years with the company, Carlos felt the pull of the media sector once again; following an absence of over a decade, he made a triumphant return as CEO of FG Medios. Fully aware of the agency’s legacy, he joined the team determined to leverage his expertise in marketing, management control, and business strategy development to help both the agency and its staff achieve their goals. He has also reinforced FG Medios’ three fundamental pillars: trust, attentiveness, and loyalty. Today, under Carlos’s operational leadership, FG Medios guides clients toward success by combining smart work with the best tools to optimize every project. His approach encompasses research, planning, negotiation, buying, implementation, and results analysis; this six-stage method yields successful campaigns that take clients to the next level. These campaigns can take various forms, ranging from traditional media – such as television, radio, and digital channels – to brand presence in newspapers, cinemas, and outdoor advertising. In recent years, FG Medios’ comprehensive approach to building trust through experience has enabled it to collaborate with toptier brands. The success of these projects is driven by the agency’s experts: a team of passionate professionals with multidisciplinary talent. Carlos is honored to lead such a diverse and exceptional group – a team with boundless knowledge whose dedication and enthusiasm are positioning the agency for future success. FG Medios partners with leading national and international media companies, such as Meta, Google, Telefe, and Artear. Furthermore, the agency takes particular pride in having been appointed an official payment partner for Meta, Google, and TikTok, enabling it to operate via a direct billing account. In essence, this means FG Medios can help companies invest in social media without the associated taxes. You can find more information about this partnership by visiting the agency’s website. Another significant achievement for the agency was winning the 2026 Martín Fierro Award in the Branded Content category. Ultimately, with Carlos Perilli at the helm, it is clear that FG Medios is in a prime position to continue growing and evolving, while maintaining its commitment to delivering the best to its clients across a wide range of media channels. For this reason, Carlos is the well-deserved recipient of the title “Most Influential CEO of 2026: Media and Advertising Leadership – Argentina”, and we are pleased to celebrate the agency’s track record through its well-earned recognition as “Leading Media Agency of 2026 – Argentina”. Contact: Carlos Perilli Company: FG Medios Web Address: https://fgmedios.com/
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