CEO MONTHLY / NOVEMBER 2026 12 orn in the countryside of Salento, Italy, Domenico Scordari was raised amongst the plants. From a young age, Domenico would spend time with local farmers, learning all about the ancient herbal traditions and natural remedies that have been passed down through the generations. He joined his family’s business at 15 years old, where he honed his skills as a great communicator and motivator. Then, at 23, Domenico followed his dream, and in 1989 founded N&B Natural is Better as a small herbal extract lab with a clear purpose. From the beginning, N&B sought to improve quality of life through nature. This started out simply as craftsmanship, but over time blossomed into a fully organic supply chain and a revolutionary vision of what a sustainable business could look like. Today, N&B reaches over 60 countries with its natural cosmetic solutions, has more than 20 hectares of organic farmland at its disposal, and boasts 6,000 square metres of production facilities. It is at these locations where N&B covers the entire production cycle from plant to beauty, thanks to its km 0 supply chain. The process begins with organic regenerative farming, before progressing through the organic ingredient extraction, R&D/innovation, and production and technology phases. Then, the company creates custom products for its clients, from skin and body care to hair and sun care. A trusted partner in transforming visions into exceptional products ready for the market, private labelling is at the heart of what N&B does. Its encompassing service covers everything clients need, not just relating to the product itself, but also market demand, brand positioning, financial proposals, and even the design and packaging thanks to its in-house graphic services. The team also help clients get certified by COSMOS or NATRUE, handling the documentation and coordinating communication with the certifying bodies, before meticulously producing the formulas according to ISO 22716 standards. All batches are sampled and archived, before the logistics are handled. Across its development of personalised products for numerous firms around the world, the commitment N&B has to social and environmental sustainability guides its hand. Beyond conducting business From Plant to Beauty with N&B Natural is Better Few beauty manufacturers are as committed to sustainability as N&B Natural is Better, which, by covering everything from scientific research to organic and regenerative agriculture, creates natural and effective solutions for brands where people and the planet are put first. As its CEO, Domenico Scordari, is named Most Influential CEO 2026 – Regenerative Beauty Leader (Italy), and N&B itself is recognised as the Leading Sustainable Beauty Manufacturer 2026 – Italy, we take a closer look at the company behind pure food for the skin. responsibly, this pledge also shows up in the variety of initiatives that Domenico and the team have both created and supported over the years. All of this comes together in the vision and slogan that N&B abides by: ‘People & Planet First’. Every choice made my Domenico, N&B, and the entire production process align with the highest ethical values and the highest level of respect for people and the planet. To this end, the company even treats its social and environmental impact as a primary measure of business success. This is why it meant a lot to the team to achieve the B-Corp Certification back in 2016, placing it firmly within a community of businesses looking to ensure a better future for the next generations and a better quality of life for the current ones. Domenico himself has embodied this ethos to the full, creating many local events and activities to highlight the importance of sustainability and showing respect for both each other and our planet. One of his most popular initiatives saw him donate more than 3,500 aloe vera plants to the urban green areas of the city. It was thanks to this generosity that Martano, the city N&B calls home, has since garnered the nickname ‘City of Aloe’. But this is just the beginning for Domenico, who looks to drive community impact in every way that he can. For N&B, this means only working with collaborators that come from cities within 50km of its own, as well as focusing on employment opportunities for women and young people. Today, these groups comprise 65% of its human resources. Moreover, the company’s culture is built on inclusion, dignity, and respect, with N&B even being likened to one big family as a result of the strong team mentality and attitude it possesses. Behind N&B’s immense capabilities today are this skilled, motivated team Domenico has built step by step, with every individual within the company sharing its CEOs vision and passion for quality. These are the people who continue to reinforce both the green quality concept and capacity for innovation that N&B is renowned for, both of which have led to major awards being received at national and international levels. We are delighted to add to this acclaim by celebrating Domenico and N&B Natural is Better in this feature. B Contact: Domenico Scordari Company: N&B Natural is Better Web Address: nbnaturalisbetter.com
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