AI, transformation demands and sustainability targets are driving the growth of new roles in the boardroom, but C-Suite leaders are concerned by their ability to find the required skills. That’s according to new research from international recruitment firm Robert Half. In its study, “Towards the C-Suite 2035”, the talent solutions expert found that the majority (83%) of businesses expect that the role of the Chief AI Officer will become more important over the next ten years as companies look for the best approach to tackling artificial intelligence. Given the pace of change in the current landscape, it’s perhaps unsurprising that a further 78% of C-Suite leaders expect the role of the Chief Technology Transformation Officer to also grow in value in the next decade, while 73% predict that the Chief Sustainability Officer will be more important as ESG pressures intensify. Equally, the study also revealed that traditional leadership roles will simultaneously gain importance, specifically Chief HR Officers, which will be vital to deliver workforce transformation and succession planning, Chief Communications Officers to manage strategic messaging and Chief Operations Officers to ensure stability during these periods of change. Skills availability concerns Despite the recognition of these emerging roles, 59% of those surveyed expressed concerns around finding suitable leaders for their company. With emerging roles such as the Chief AI Officer expected to reshape the boardroom, it’s not surprising that many respondents are worried about talent availability, as these roles don’t currently exist at scale. The analysis did identify a range of skills that all leaders will need. Resilience (75%) and critical thinking (74%) were cited as important, followed by creativity (68%), innovative capacity (67%) and emotional intelligence (65%), which also ranked highly. In addition, 60% stated that workforce transformation experience will be essential for the next generation of executives. AI, transformation, and sustainability fuel rise of new C-suite roles; but skills gap looms Leading Infrared Sauna Franchise Taps Seasoned Marketing Leader to Accelerate Member Growth and Franchise Expansion Perspire Sauna Studio, the country’s largest sauna franchise specializing in full spectrum infrared sauna (IR) and red-light therapy (RLT), announced the appointment of Caroline Linton as Chief Marketing Officer. Linton will oversee brand strategy, integrated marketing, consumer growth, and franchise development marketing as Perspire advances its next phase of national expansion. Linton brings deep category expertise in highgrowth, multi-unit wellness brands including Pure Barre and STRIDE Fitness. She has a track record of translating health and fitness modalities into clear, consumer-friendly narratives, including spearheading national launches for Takeya hydration products into all Target retail doors. Before her career in marketing, Linton was a Division I volleyball player at UC Irvine, an experience she credits with instilling the competitive drive and discipline that have shaped her approach to leadership and brand marketing. At Perspire, she will lead the company’s omnichannel marketing playbook, elevating the guest journey from discovery to membership, while partnering closely with operations and franchise development to support consistent studio experiences system-wide. “Perspire has built a category-defining brand by combining the latest innovations in infrared sauna technology with an approachable guest experience,” said Caroline Linton, CMO. “I’m excited to champion our members, celebrate franchisee success, and expand brand awareness of the tangible benefits of infrared sauna, red-light therapy, and contrast therapy.” “Caroline’s experience scaling beloved wellness concepts and her instinct for brand storytelling makes her the right leader to guide Perspire’s next chapter,” said Lee Braun, Founder & CEO of Perspire Sauna Studio. “As demand for recovery, stress relief, and longevity continues to surge, Caroline will help more people discover how simple, science-backed rituals fit into everyday life.” The appointment follows Perspire’s sustained growth and ongoing investments to support scale to nearly 100 operating studios. The brand continues to expand its footprint and innovate the in-studio experience by bringing science-backed wellness to communities across the country. The brand is currently seeking single-unit and multi-unit franchisees interested in new career opportunities or those looking to diversify their current portfolios. To learn more about the brand’s franchising opportunities, visit https://www. perspiresaunastudio.com/franchise/.
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