CEO MONTHLY / NOVEMBER 2025 16 Established in 2022 as a simple yet highly effective undertaking, the unique combination of a rental/sales market for industrial equipment and a robust SaaS layer (spanning fleet management and telematics) sees Equipzilla deliver speed, transparency, and a demonstrable ROI for its service users. As Andrés explained: “We’re one of the few A first-of-its kind marketplace specialising in renting industrial machinery and construction materials, Equipzilla in Barcelona ensures companies have the right machine at the right time and the right price. As well as this, it provides industrial equipment owners with an intuitive platform on which they can rent, sell, and manage their fleets. The co-founder and CEO of this operation, Andrés Pla has been recognised here as the Most Influential CEO 2025 – Industrial Equipment Rental (Barcelona). We spoke with him for more about his role and career in this space. players blending marketplace and IoT‑agnostic fleet SaaS. That lets us close the loop – find the machine, monitor usage, and automate workflows – all in the one platform.” In just three simple steps, platform users can access any type of industrial machinery they need for their project – all they have to do is tell the system where the job is, what exactly it entails, and when it will be carried out. This is done through a short form that only requires basic information, information which is then analysed by the platform and cross-referenced against its catalogue of more than 500 high-level machines, ensuring that the most suitable machines are found from renters as close as possible to the client’s location. From here, this industrial machine-rental platform in Spain puts the client in contact with their renter of choice, allowing them to track the delivery of this used construction equipment to the desired spot at the allotted time. It really is that simple, with this seamless process reflecting Equipzilla’s core values of transparency, ownership, customer proximity, and speed with accountability. These values start with Andrés himself. As both co-founder and CEO, Andrés sees it as his responsibility to set the vision, manage the culture and allocation, and to stay close to the product, customers, and partners. This feeds into his philosophy that clarity always beats complexity and facts always trump opinions. Andrés added: “We iterate fast, and measure outcomes rigorously.” This ethos has been fine-tuned over the course of a diverse career, with Andrés establishing ProntoPiso, a VC-backed propetech which he served as CEO and later executive chairman of, before Equipzilla. The experience of building teams, raising capital, operating a national business, and managing complex transactions this role provided allowed Andrés to hone his focus on what really matters as a leader. Prior to this, his time studying business and working in growth/ operations roles gave him a strict foundational knowledge. Such an array of experience also makes Andrés an exemplary leader, as he knows what it takes to manage a successful, high-performance team. The key to doing so is servant leadership, with Andrés using this approach combined with high standards to make the most of his staff. “We celebrate learnings – not just wins”, Andrés added, something stemming from his leadership having evolved over time from ‘founder doing everything’ to creating and empowering functional leaders through delegation/ shared responsibility. On the back of this, Andrés explained: “We’re a focused, multidisciplinary team working across Spain. Our cultural pillars of ownership and transparency are explored through rituals including weekly dashboards, customer-call reviews, and ‘demo Friday’ – and I play an active role in hiring, onboarding, and keeping our roadmap tied to customer outcomes.” This sees Equipzilla overcome challenges and maximise available opportunities. Touching on the latter and the future of the company, this CEO told us of the huge potential that still awaits within the used construction equipment market, with its plans for the next 12 months and beyond including scaling EquipTrack (its fleet Saas), adding more telematics integrations, expanding its used sales workflows with finance partners, streamlining its internal operations with AI technology, and – perhaps most excitingly – launching in Portugal and deepening its burgeoning presence in the Mexican market. Finally, commenting on the next steps for his own career, this equipment rental CEO shared: “I am to keep building Equipzilla into the reference platform for used constriction equipment in Iberia and Latam, all whilst mentoring future leaders internally, and sharing learnings publicly (talks, writing) around marketplace/SaaS operations.” Deservedly named the Most Influential CEO 2025 – Industrial Equipment Rental (Barcelona), Andrés Pla signed off by saying: “We’re passionate about making equipment access simpler and safer – whether you rent, buy, or manage fleets. If readers want to discuss partnerships, integrations, or case studies, I’m always open to connect.” Contact: Andrés Pla Company: Equipzilla Web Address: https://equipzilla.com/ Leading Industrial Machinery Rental and Management in Spain
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