Feature CEO Monthly’s forward feature for May is all about emotional intelligence in leadership, and how leveraging people skills is key to guiding a business in the right direction. For more on these topics, we had the pleasure of sitting down with Adrian Carboni, one of the founders of Masentó Group a international technology recruitment, with three specialist divisions covering SAP, Data & AI and Executive search. Adrian shared why Emotional intelligence (EI) is so important for leaders in today’s climate, and how these principles translate to success for his teams at Masentó. One of Europe’s fastest growing technology recruitment agencies, Masentó Group has carved out a leading reputation for providing fast, accurate delivery to clients from all over the world. This reputation can be attributed to their teams expertise across three businesses passionate about supporting client success – Masentó SAP, Masentó D&AI, and Masentó Search – combine decades of deep market knowledge and first-hand sector experience to provide unrivalled standards of professionalism in this space. As Adrian told us: “We want clients to be confident in thinking: ‘We have this covered, we’ve got Masentó Group on this’”, and to be confident that the agency will add value to their operations and deliver time back into their clients diaries. Its values – passion, teamwork, professional – also reflect this, as well as underpinning its rigorous approach to both growth and decision making. Striving to be a company that clients are proud to work with and its people are proud to work for, one of the key aims of Masentó is to take ‘recruitment’, which is often seen as a dirty word, and transform it into something positive. Breaking down some of the reasons behind recruitment’s negative connotations, it is seen by many as little more than a cost, with many businesses wanting their internal teams to do the job or to send out a quick ad on LinkedIn and get the results they seek. Unsurprisingly, these do not always do the trick. There is so much that goes into recruitment – hours and hours of analysing and making shortlists, all to save clients time, money, and effort in the long run. Ensuring that these services do what they are supposed to requires the highest level of professionalism being employed across the board, as attention to detail is key in recruitment, a field Adrian described as “the job is doing lots of little things to a high standard”. This requires working together, and it is here where EI comes in, helping Masentó’s leaders to get the most out of their teams. Emotional intelligence at Masentó means everyone supporting each other, being the best versions of themselves but also recognising when the people around them may need that extra boost. After all, every member of its teams comes to work each day wanting to do a great job, and if everyone can give that 1% improvement – spurred on by their colleagues and leaders – that quickly adds up across the business. And when Masentó’s aim is as important as giving people life-changing, career-defining opportunities, getting this really matters. As for what emotional intelligence means to Adrian, he explained its importance in relation to standing for something different in a sector renowned for having leaders with huge egos. There are no bosses out to steal the credit at Masentó, which recognises that, to get the best out of people professionally, they need to be understood personally. Masentó clearly embodies this ethos, seen through it having been voted one of the best companies in the UK to work for the last four years in a row. This means everything to Adrian. “Emotional intelligence is fundamental in guiding a business to succeed and having people buy into your vision – without EI, it is all just words.” Having worked in recruitment for close to 30 years in a variety of leadership positions, Adrian has come to know what success looks like in this industry, and that it is something which starts at the top. With Masentó recently celebrating its ninth birthday, an incredible milestone given everything the world has thrown at us during this period, it today stands a testament to the power of EI principles and quality leadership, as well as providing employees with a space where they can make mistakes, learn, and then thrive. When it comes to the future of Masentó, Adrian told us just how fundamental organic growth is as the agency takes its next steps. Many people in recruitment view headcount Masentó Group’s Adrian Carboni on the Importance of Emotional Intelligence in Leadership and Business Success growth as the most important thing, but this is not the case, something Adrian has previously found out the hard way. Rather, it is important to ensure that every hire gets given everything the business has to train them up to a level where they are as productive as can be. Ultimately, building a successful team is a marathon, not a race, and this approach pays off long term. Sharing a final piece of advice with us, the main thing Adrian wants budding CEOs to take away from our conversation is the importance of having a specialism and not becoming a generalist when things gets tough. During the COVID-19 pandemic, many businesses started to panic and pivoted, rapidly entering new markets or exploring new sectors. Masentó, on the other hand, has become the power it has across SAP transformation advisory, data/analytics, and executive search by Adrian and his team of technology recruitment experts doubling down on the things they knew they did well – EI included – and this is how others should scale if they want to lead in their own markets as well. More on Masentó Group can be found at its website, listed below. Contact Details Contact: Adrian Carboni Company: Masentó Group Web Address: https://www. masentogroup.com/
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