Feature ‘Ominira’ translates from Yoruba to ‘freedom’, and that’s exactly what Ominira Naturals delivers as it supports those who have long endured difficulties with taking care of, and embracing, their hair. Many Black people have used chemical relaxants to ‘tame’ their hair, especially as the beauty industry made no room for their hair in its natural state. For a very long time, Afro hair has not been appreciated or even researched but Janet Davies, CEO and Founder of Ominira Naturals, is here to change that. “We are called to serve people with Afro hair.” Afro hair is characterised by tight curls or coils which grow upwards and outwards rather than down. This is due to their elliptical or curved follicles, in comparison to the round follicles of straight hair. From S- to Z-shaped, Afro hair grows in a spiral or zigzag patten and can be dryer due to the follicular structure which makes it difficult to get oils into each strand. This can result in hair ends being dry and fragile, and many people have struggled to find the right products that help them to embrace their natural hair. This is due to the lack of research when it comes to Black hair, and the ‘beauty standards’ which has pushed Afro hair aside. However, with Ominira Naturals this can be a thing of the past. This innovative hair care company is liberating countless individuals as its products reach people from all continents. We’re delighted to explore not only how the business is flourishing but how its CEO and Founder Janet Davies is impacting people across the map. Ominira Naturals is built on the core pillars of nature backed by science, community, and pride in the significance of Black hair. These pillars stand as the very foundation of all the company does, all of the products it creates, and everything its team does to support communities around the world. We shouldn’t have to sacrifice our health for beauty, and Ominira Naturals ensures that beauty and health go hand in hand. Holding a Bachelor’s Degree in Biochemistry, from the University of Nottingham, Janet is no stranger to studying the components and composition of living organisms. Here she leads Ominira Naturals with science and nature united. Marrying the two, Janet has created a company that is both natural and backed by science, resulting in products that work while promoting good health. Janet is now working on even more discoveries in relation to hormonal and metabolic health, with a goal to help serve those going through menopause. For those experiencing hair loss, thinning, alopecia, and other hair issues, Ominira Naturals is there. In addition, Janet continues to dedicate herself to the business and the community it serves as the company steps nearer its sixth year anniversary. Ominira truly cares about its customers and Janet is a firm believer that every interaction is a mutual exchange of Freedom for Afro Hair energy from one person to another. She and her team work tirelessly to empower individuals on their journey to better health and confidence, and together they solve problems with compassion, care, and positive impact at the core. Janet was recently recognised in the Black British Business Awards (BBBA), in 2025, for her dedication to helping people to take good care of their textured hair, to feel free from limiting beauty standards, and to feel proud of their hair and their heritage. Now, from us at CEO Monthly, it’s a pleasure to shine a spotlight on the Ominira Naturals as Janet is looking for more opportunities to connect with customers face to face, and provide even more beauty products that empower people. Janet leads her team with pride and support for the community which surrounds them. This is a perfect example of how leaders can affect overall business output as well as the customer journey, and it’s a delight to showcase the excellence Janet delivers through her deep rooted specialism in her industry. Here’s to even more growth and a fruitful future for Ominira Naturals, it’s time for problem solving, a richer community feel, and, of course, the freedom to express who we are. Contact: Janet Davies Company: Ominira Naturals Website: ominiranaturals.com LinkedIn: janet idowu davies
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