CEO MONTHLY / JANUARY 2026 8 Shaping the Communication Culture of the World’s Best Brands’ ightfully recognised as one of the leading B2B presentation and communication agencies on the planet, Eyeful Presentations has played a pivotal role in ensuring the presentation success of innovative start-ups through to global enterprise organisations such as Microsoft, Adobe, KPMG, TD SYNNEX, and PepsiCo. Transforming how these organisations engage their audiences and share their ideas , every presentation worked on by Eyeful is defined by its purpose-driven nature and measurable outcomes. There to make sure this goes off without a hitch is the agency’s global team. Comprising expert storytellers, content creators, and world leading creatives who work across the UK, Europe, the US, and the Middle East, the team here are aligned under Eyeful’s mission: to operate a great In must-win pitches, high-stakes investor meetings, or strategically important partner conferences, success or failure often rests on the strength of a single moment: the presentation. When communication is clear, compelling, and well executed, it creates connection, drives alignment, and keeps vital conversations moving forward. For more than 20 years, Eyeful Presentations has helped organisations perform at these defining moments - transforming the way stories and messages are communicated when it matters most. CEO Luke Riordan, named the Most Influential CEO 2026 – B2B Communication (UK), was on hand for more. R business full of great people that deliver great outcomes for great clients. Both this guiding principle and the emphasis on quality and service have been shaping the agency since day one, and they were only exacerbated three years ago when Eyeful became employee owned, a common theme throughout our discussion with Luke, who became CEO earlier this year after a 12-year stint in several roles within the agency. “When everyone has a direct stake in the success of the business, their motivation and commitment naturally increase, leading to better decisionmaking and a stronger collective effort. Everyone matters; everyone wins.” As Eyeful’s CEO, Luke believes the responsibilities of his role to be clear and simple: to create the conditions for its great people to do their best work. What this means is setting the direction, protecting the culture, making sure that the agency is both sustainable and financially strong, and – perhaps most importantly – warranting that the work it does is moving the needle for the clients it serves. Having laid out the things that matter the most to both the agency and their clients, Luke’s day to day involves clearly and calmly focusing on these key areas . Luke explained: “There’s a lot of noise in business and leadership, and it’s easy to get pulled into things that look important but add very little. I’m far more interested in doing fewer things exceptionally well than trying to juggle everything badly.” This comes from a place of humility within Luke, who told us he believes himself not to be special or overly talented, and has rather got as far he has in the agency world by staying humble, working hard, and always remaining curious. Thus, like many great CEOs and business leaders, Luke acknowledges that he is surrounded by people who are far better than himself in various domains, be it creativity or technical skills. A huge part of being a CEO is not trying to keep up or compete with these individuals, but rather to support and challenge them, linking back to Luke’s drive to build a space where they can perform at the highest level, which is one his overarching aims at Eyeful. Like many chief executives, Luke’s journey was far from linear and it was certainly not the end goal at any point during the early stages of his tenure. It all started by him saying yes to the opportunities he was presented with, which took him out of his comfort zone and allowed him to learn the business from the inside out. On the back of this, Luke has worked across almost every team within Eyeful, something which happens a lot in these fast paced, high-growth agencies. “I learned how strategy comes together, how clients think, how operations really work, how to build teams, and how to make tough calls when the pressure is on. It gave me a wellrounded understanding of what it takes to deliver this world-class support.” Luke also mentioned the transition to an employeeownership model as being a huge part of his development. With the agency turning into an employee-owned trust (EOT), the entire psychology of the business changed – as did Luke’s perspective on how things work with it. He shared: “You quickly realise that decisions aren’t just operational; they carry weight for everyone in the organisation, because everyone has a stake in the outcome. You’re responsible for the sustainability and health of the entire organisation.” Thankfully, this shift has gone down a treat at Eyeful, with
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