CEO MONTHLY / JANUARY 2026 16 ne of Brazil’s fastest-growing technology companies, KarHub was founded to bring transparency, efficiency, and trust to a sector long known for its complexity and fragmentation. Led by founder and CEO Leonardo Canepa, the company’s mission is to simplify the buying and selling of auto parts by offering customers the widest possible choice, high availability, fast delivery, and competitive pricing - all through a single digital platform. KarHub’s growth is driven by a highly engaged team, united by the values of transparency, ownership, and meritocracy. Leonardo sees his role as CEO not as controlling every detail, but as building the strongest possible team and giving them the tools, clarity, and direction needed to execute at speed. Reflecting on this approach, Leonardo explains: “The secret to success is execution. That requires simplicity, real-time feedback, attention to detail, hard work, and a clear vision of where you want to go.” This execution-first mindset shapes KarHub’s daily operations and has been central to its rapid growth. Leonardo’s leadership style is deeply influenced by his personal and professional journey. Having lived and worked across four countries on three continents, he brings a global perspective rooted in empathy and adaptability. His career spans investment banking at Brazil’s largest bank, leadership roles at Kraft Heinz, and being COO and CFO at an early-stage HR tech. Across these environments, Leonardo learned the importance of surrounding himself with Spare Car Parts from Trusted Suppliers – All Done Online Buying the right car part, at the right time and for the right price, has long been a headache for vehicle owners. By connecting customers with Brazil’s leading autoparts suppliers and leveraging cutting-edge technology, KarHub has transformed a traditionally complex market into a seamless online experience. With CEO Leonardo Canepa named Most Influential CEO 2025 – Automotive E Commerce Innovation (Brazil) and KarHub awarded Best Online Auto Parts Marketplace 2025 – Brazil, we spoke with Leonardo about the company’s journey, culture, and future. people who are often better than himself in their respective fields. Over time, his leadership has evolved from hands-on control to trustbased empowerment, allowing teams to solve problems collaboratively with clear context and direction. “Our team is the secret sauce of the company. Our COO brings over 30 years of auto-parts experience, and our CTO has more than 25 years in tech, including auto-parts tech. Together, we are far stronger than we would ever be individually.” This alignment is especially important in a market as fragmented as Brazil’s auto-parts industry, where thousands of suppliers still operate with limited digital infrastructure. One of KarHub’s core challenges has been unifying data and inventory across this ecosystem, a challenge that has driven significant investment in technology. Today, KarHub operates with proprietary AIpowered cataloguing, dynamic pricing, and logistics integrations, positioning the company not just as a marketplace, but as an enabling layer for the entire industry. This technological edge has earned KarHub industry recognition, including being named Brazil’s fastest-growing startup on two occasions, while opening the door to large-scale partnerships and fintech integrations that create new revenue streams and strengthen customer retention. Looking ahead, Leonardo remains focused on building the right team and maintaining clear priorities. “Trying to do everything usually means achieving very little,” he notes. It is this discipline, combined with a strong execution culture and a diverse leadership background, that positions Leonardo as the ideal leader to guide KarHub’s continued growth, a role now recognised with his Most Influential CEO 2025 title. As KarHub’s own award reflects, however, success is ultimately a collective effort, built on alignment, technology, and trust across every level of the organisation. O Contact: Leonardo Canepa Company: KarHub Web Address: www.karhub.com
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