Issue 8 2022

Managers seeking to reduce problems caused by employees using too much on-the-job leisure time should offer bonuses that provide more offthe-job leisure time, finds new research from Frankfurt School of Finance & Management. Employees spend a considerable amount of their working time enjoying on-the-job leisure, the most significant being private use of the internet, which can cost companies billions of dollars due to reduction in effective working time. Professor Timo Vogelsang, Assistant Professor from Frankfurt School of Finance & Management, investigated the impact of cash or free time bonuses on work performance and leisure time. Participants were asked to complete a task on a computer with internet access which involved moving sliders to randomly predetermined positions. At the beginning of each task, participants could click the time-out button to access the internet. Subjects were free to choose how to spend their time on the internet and could minimise the internet browser at any time to continue working. In the main experiment, participants were involved in two working periods lasting 30 minutes each. This study used three groups: one group received €4 for each period, the cash bonus group received €4 for each period and an extra €6 for period one, and the free time bonus group received €4 for each period with an extra 25 minutes to use the internet in period one. Those given an extra 25 minutes leisure time as a bonus exhibited 60% less on-the-job internet consumption compared to those given extra cash. Also, those given extra leisure time showed increased work performance in terms of completed tasks. This suggests that a cash bonus doesn’t affect employees’ on-the-job leisure time nor their work performance. However, gifting employees more off-the-job leisure time does reduce on-the-job leisure time of employees and increases their performance while working. Prof Vogelsang says,“This study shows that ‘time is not money’ when using a gift of more off-the-job leisure as a form of management control. Compared to money, time has certain favourable characteristics and affects employees’ behaviour at work. Leisure time is a noteworthy alternative to cash bonuses and the various forms of noncash bonuses currently in use.” Off-the-job leisure as a bonus can be implemented by informing employees in advance that they can leave early on certain days or that they will be gifted extra holiday days. This suggests that employees may appreciate a better work-life balance over salary increases. These findings were first published in the journal European Accounting Review. Give employees more free time to increase work performance, suggests new research Former SiriusXM and Pandora executive will lead the technology organization, ensuring continued digital media quality leadership and innovation. Integral Ad Science, a global leader in digital media quality, today announced that it has named Thomas V. Joseph as Chief Technology Officer (CTO), effective August 8, 2022. As CTO, Joseph will lead the engineering team to develop and scale new offerings while continuing to evolve existing products. Joseph will report directly to Lisa Utzschneider, CEO of IAS, and will execute on the long-term product vision as part of the senior leadership team. “Thomas is an accomplished leader of high performing engineering teams. He is data driven, innovative, and experienced in dynamic technology environments,” said Utzschneider. “His knowledge of media, advertising, and emerging platforms aligns with IAS’s mission to be the global benchmark for trust and transparency in digital media quality. We are excited to welcome Thomas to the team.” Joseph brings over two decades of tech-industry leadership experience to the CTO role. Before joining IAS, he served as SVP Engineering at SiriusXM and Pandora, where he was responsible for the full engineering stack and architecture. Prior to SiriusXM and Pandora, Joseph spent several years at Microsoft, spanning a broad spectrum of technologies, starting in gaming and media, and culminating with the launch of Microsoft Office on iOS and Android. “Digital media is at a crossroads with marketers and publishers adopting new strategies powered by a growing expanse of data. The tools that support the industry today must also be ableanticipatewhat comes next in this fast-changing industry,” said Joseph. “IAS’s mission of using technology to be the global leader in digital media quality and outcomes for the world’s leading brands, publishers, and platforms resonates with my passion for leading world-class engineering organizations and developing future-ready products at scale.” Joseph’s appointment to the CTO role follows the recent announcement of Yannis Dosios as Chief Commercial Officer, furthering IAS’s drive for continued industry leadership and advancement. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com

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