CEO MONTHLY / ISSUE 5 2023 12 One Giant Leap… Having launched the concept of giant smartphones back in 2011, tech pioneer Mark Jones has taken Giant iTab from a fledgling company to a highly respected global brand with multiple awards and global partners around the world. We speak to Mark and find out more about his innovative range of products that have propelled him forward in the digital era, as he is crowned Most Influential CEO 2022 – London, United Kingdom. ike many before him, Mark Jones started out as a one-man band working from his dining room table with an abundance of ideas, a very small budget, and an acute passion for film. Having worked in film & media for MGM and Sony Pictures, Mark recognised the undeniable benefit of digital presentation and is a true believer in the universal truth that‘content is king’. Combining a degree in engineering and experience working with touchscreen manufacturing, he saw the potential for a ‘giant smartphone’, having observed that 50% of attendees at a leading tech exhibition were looking at the large touchscreens on offer, whilst the other half were on their new iPhones – leading to his eureka moment for combining the two! From relatively modest beginnings, he quickly made friends with major brands and built a network of reliable ‘best of breed’ technology supply partners who have helped form the backbone of Giant iTab’s client portfolio for many years. Recognising the enormous contribution made by digital pioneers like Tim Berners-Lee and Steve Jobs, Mark often refers to his own company as “standing on the shoulders of giants”. Mark’s current role as a proactive CEO is balancing the executive management of Giant iTab, whilst being at the epicentre of generating the vision to take the company to even greater heights. This involves succession, bringing in experienced people to take over the day-to-day running of the business, and creating more time for driving new product development, building professional teams, and securing more global business. As an independent, family-owned company with a dynamic team of specialists that services the full spectrum of the event industry – from exhibitors, through to conferences, organisers, venues, experiential agencies, and stand builders – Giant iTab’s international footprint and partners span across four continents. The company’s work ethic and drive rotate around its core values and purpose: “making presentation technology more familiar and more engaging by leveraging the most significant digital device in the world… the smart phone.” Before they became event profs, the giant smartphone concept was originally designed to be sold into the retail and e-commerce market – and then serendipity herself delivered the events business into the team’s hands! Leveraging the success of the smartphone, Mark has carved an important “niche” in the market as a global supplier to blue chip companies and the exhibition and events market, providing a range of giant smartphone solutions which have been proven to create better visibility for their clients, sponsors, and exhibitors, by Jun22056 L providing more engagement and an improved customer experience for visitors to events, exhibitions, and conferences all over the world. As a result, the company has won multiple awards including We had a good idea and worked hard to make it happen. We were also fortunate to be in the right place at the right time. The events business was showing interest in the use of technology to deliver a better visitor experience, and smartphone apps were being created as digital show guides for almost every large event. The need to make a big impact in a short amount of time became a key market driver for the growing exhibition and event sector. - Mark Jones, Founder CEO “ “
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