CEO MONTHLY / ISSUE 4 2024 9 Dec23107 Established as a privately owned business in 2009, Product Care Group is a Wigan-based company that has leveraged its innate talent in order to flourish into the international business it is today. Whether it’s handling products and brands, or managing logistics for their partners, the company specialises in going the extra mile to continuously distinguish itself within the industry. At the heart of its operations is CEO John Cohring – recently awarded the title of Home Appliance Solutions CEO of the Year 2023 – UK. In combining knowledge and experience, John has developed a unique approach to the CEO role, and we’re eager to explore it in more detail below. As a business centred around people, trust, and partnerships, Product Care Group is a home appliance solutions business that has spent the past fifteen years delivering invaluable services to the sector. Comprised of products and brands, in addition to logistics, these services benefit from the brilliance of the business’s team, with each one demonstrating its various skillsets respectively. On the product and brand side of things, Product Care Group has established key partnerships with Spectrum Brands, through which it licenses the Russel Hobbs brand on microwaves, white goods, floorcare, heating, cooling, and air treatment alongside George Foreman on BBQ products. In addition, Product Care Group also designed and developed a premium SDA range for Rangemaster and licenses the Zanussi brand on heating, cooling, BBQs, and pizza ovens for Electroulux Group. Finally, Product Care Group also possesses its own brands, with its most notable ones taking the forms of Abode, Lowry and Kuhla. In short, Product Care Group designs and sources products from China and Turkey and focuses on bringing them to the UK markets within which it holds a reputable presence. This is accomplished through steadfast relationships with the industry’s key retailers, ultimately providing it with access to direct-to-consumer channels. Also partnering with, distributing, and representing key brands such as LG, Beko, Haier, and Numatic, this business has proven that it’s created a tangible network that demonstrates its capabilities. In terms of logistics, Product Care Group specialises in the home delivery and installation of white goods to the end consumer, representing brands such as Bosch, Neff, Siemens, Haier, Hoover, Candy, Beko, Leisure, Miele, Rangemaster and Russell Hobbs. Truly, Product Care Group is an enthusiastic business that recognises the importance of prioritising people and doing the right thing, with a team whose efforts are seamlessly reflected through the values the group adheres to. Of course, in order for any system to work, there must be a beating heart at the centre of it. For Product Care Group, this beating heart is none other than its award-winning CEO, John Cohring. Responsible for his team, and therefore their families, John has long since identified his impact on the overall performance of the business, and strives to ensure that it’s consistently moving forward, no matter what. This is all in the service of his team – comprised of 268 members – to whom he frequently expresses his care and dedication. To John, upholding the success of the business isn’t only a matter of strategy, but also as a means to ensure continued permanent employment, potential bonuses, and an environment and culture where the team can realise their full potential. It’s clear that John respects his team to the highest possible degree. He is well versed in flawlessly navigating Product Care Group’s trade and he focuses his efforts on creating the right environment for them in order to uplift them in every aspect. John guides the team towards unleashing their full potential and does so through a leadership style that’s filled with passion and ambition in abundance. As expected from the values presented by Product Care Group, John’s approach is one of prioritising people, and he leverages a trusting and respectful leadership style in order to encourage every person each day. What really distinguishes John as a CEO, however, is just how perfectly he balances involving himself in his team. This is a skill in itself – one that John has honed over the years. In fact, it’s an advancement he’s particularly proud of, and is one that captures the journey of growth that he’s experienced over the years. In the past, John found himself working under a multi-billion dollar corporate, wherein a more generalised approach was the norm. When transitioning to a private owned business, he had to adapt rather quickly to the people-led nature of the company – a nature that required more personal interactions to truly fuel it forward. However, it seems as though this change was one that marked John’s evolution as a leader. Now, he finds himself leading a team where each person knows, respects, and trusts one another, all while remaining on equal grounds. Where most CEOs may see themselves as the head of a team who oversees each decision made, John considers himself exceptionally lucky to have such a capable crew. Product Care Group is a company within which every person counts, and their input recognised and built upon. Truly, John has fostered an environment that actively supports and encourages anybody to speak up and share their thoughts and ideas, resulting in a harmonious inner structure that plays a critical role in the growth of the business as a whole. John has brought an entirely new methodology to the art of being a CEO, and it’s for this very reason that he has been recognised as an award-winning leader within his trade. Thanks to the influences of various role models – such as Robin Sawyer, Marc Hughan, David Pike, James Goldsmith, Andrzej Tuleja, and Gavin Hamer – John Cohring has become a CEO worthy of the recognition he finds himself receiving on a near-daily basis. His leadership style is characterised by his commitment to seeing everyone thrive, be they colleagues, partners, or consumers. And yet, despite being guided by notable influences throughout the span of his career, the person John honours the most is his Aunty Pam – a woman who strongly influenced his journey in the world of business from a young age. Now, John Cohring is recognised as the Home Appliance Solutions CEO of the Year 2023 – UK, and we’re certain that this accolade will only further his passion as he guides Product Care Group toward further prosperity. Contact: Sarah Baron Company: Product Care Group Web Address: https://www. productcaregroup.com/
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