CEO MONTHLY / ISSUE 4 2022 8 Patient Engagement in the Digital Age When it comes to healthcare, people have higher and higher standards. They need to be engaged and understood to ensure the treatment process is as smooth as possible. The team at PatientBond, led by Justin Dearborn, is at the forefront of this transformation. Justin was named Most Influential CEO 2022 - the USA for his efforts. Having achieved such remarkable success, we thought it the right time to catch up and find out more about how he did it. ealthcare depends on medical professionals engaging with patients and patients engaging with medical professionals. Founded by leaders in the field of digital health, the team at PatientBond have built their reputation on offering sophisticated, scientific methods for understanding consumers, integrating a proprietary psychographic segmentation model and machine learning with a dynamic, multichannel workflows for patient engagement. Those who turn to PatientBond can use this impressive platform either on its own or as part of a customer’s existing CRM or EMR investment to interact with patients via email, text messaging, automated phone calls and other digital channels. By leveraging healthcare consumer insights and innovative technology solutions, PatientBond has played a crucial role in building tighter bonds between patients and medical teams. As CEO, Justin Dearborn has overseen many of these changes in a rapidly growing market. “The patient engagement technology market is extremely competitive,” he tells us, “and a company needs to truly differentiate to stand out. Our proprietary psychographic segmentation model, based on decades of consumer science, and user-friendly interfaces yield superior results.” With customers that include hospitals, health systems, insurance companies, urgent care providers, physician practices and life sciences, it’s vital that the information gathered by the PatientBond team can be adapted to their individual needs. “We can scale individualized, personalized engagement across any size population, which is a significant competitive advantage,” explains Justin. It’s part of the reason that so many people turn to the team for help. “We help our customers improve health outcomes by closing care gaps, reducing unnecessary hospital readmissions and promoting healthy and preventative behaviors,” he informs us. It’s this increase in capacity that makes PatientBond such a vital part of so many organizations’ success. The popularity of PatientBond has seen it become renowned for its high quality and trustworthiness. “For the third year in a row, we have achieved an industryleading 80+ Net Promoter Score among our customers, when the average IT company NPS is only 33,” Justin proudly tells us. “Our company character is “always happy but seldom satisfied,” which underscores our commitment to innovation, excellence and customer service.” By continuing to find ways to push forward, the PatientBond team has been able to secure ever-increasing heights of success. The last few years have presented new challenges, due in no small part to the pandemic, but this has benefitted the PatientBond team significantly. “Digital health overall saw a big bump as patients were hesitant to visit a doctor’s office in-person,” Justin explains. Moving forward, he plans to oversee a growth of 100% in revenue over 2022. New roles are needed to add to the increasingly busy team. “Our vision is to be the industry leader in activating positive and desired healthcare consumer behaviors using our combination of proprietary psychographic insights and our innovative technology solutions,” we are told. “Healthcare consumers will expect and demand personalized experiences that they experience in other industries.” As the world continues to change, it’s vital that the healthcare sector change with it. Now, with a bold new future ahead of Justin and his team, we cannot wait to see how PatientBond drives the transformation of the health industry. Their efforts have put them in an excellent position, now, and when it comes to delivering on the measures yet to come. Company: PatientBond, Inc. Name: Justin Dearborn Email: [email protected] Web Address: www.patientbond.com Feb22295 H
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